The 2026 Milan Cortina Olympic Games had a plethora of extremely memorable moments.

  • Alysa Liu came out of retirement to win the United States its first women’s figure skating gold in 24 years, while the curling world was rocked by cheating scandals so heated that referees had to step in to calm players down.
  • Brazil celebrated its first Winter Games medal – the first for all of South America.
  • A Slovak hockey fan who had been on the run for 16 years was arrested after showing up to watch his team’s match.
  • And a live infidelity admission gave everyone second-hand embarrassment.


The biggest story to come out of the Winter Games, though, doesn’t involve snow, ice or sharp blades. It’s the branded merchandise. And with the Paralympic Games kicking off this week, there’s still plenty of fresh gear to grab.

@nbcolympics Figure skaters are used to getting plushies, but now they get Milan Cortina themed ones! 🇮🇹 #WinterOlympics ♬ original sound – NBC Olympics & Paralympics

Mascots & Merch

Undeniably, the most popular merch to come out of the Games is Milo and Tina, the official mascots of the 2026 Olympic and Paralympic Winter Games. Each stuffed stoat – a type of weasel – carries a different Games logo, with Tina representing the Olympics and Milo the Paralympics. The critters come in several sizes, all of them nearly impossible to find in Milan… unless you’re a medal winner. Each gold, silver and bronze medalist receives a plushie during the medal ceremony. A few versions are still available online, while others are only open for pre-order and won’t ship until June.

Ralph Lauren is no stranger to Olympics fashion. The brand has designed the official opening and closing ceremony uniforms for Team USA for 10 consecutive Olympic Games, starting with the 2008 Beijing Summer Olympics.

In stores and online, fans can find literally hundreds of Team USA items, with branded options for both the Olympics and Paralympic Games. The lineup for men, women and children is meant to mix, match and layer.

Sound the horn: The U.S. women’s team are gold medal winners. After a sudden-death overtime win over Canada, Nike moved straight into production the same day. Fans were quickly able to pre-order a Team USA Women’s Ice Hockey Gold Medal Winner T-Shirt or sweatshirt from DICK’s Sporting Goods and the official USA Hockey online store. Front and center is a Team USA gold medal graphic screen printed in gold, of course.

A Team USA hockey player losing two teeth was the least interesting thing to happen in the gold medal match against Canada. This is the first time in 46 years the team has taken gold at the Games. The 1980 win, known as the “Miracle on Ice,” has sparked a wave of throwback items across the internet.

Among that merch is UNRL’s 1980 Miracle Collection, modeled online by players from the 1980s team. The capsule collection is sold out with the athleisure brand releasing more in March to “give more people the opportunity to own a piece of [the] moment.”

Love her or hate her, Kim Kardashian knows how to capitalize on an opportunity. SKIMS for Team USA first showed up in the swag bags handed out to U.S. athletes in Milan, and the same pieces are now available to everyone else. The line includes items for both men and women, with a top seller being the signature cotton jersey camisole. It comes in red or ecru and features official graphics of Team USA athletes, with options for either the Olympic or Paralympic Games logos.

If you’re more après than ski, J.Crew has you covered. The U.S. Ski & Snowboard collection, which promises to give an “inside look at ski culture,” is broken down into six smaller capsules, each inspired by a different Team USA skier or snowboarder. One of the standout pieces is the Alps Rollneck sweater. The relaxed-fit pullover is made from 100% wool and is designed to be worn “for years to come and pass[ed] down for generations.”

As always, Fanatics has a wide range of Team USA merch including the popular U.S. Paralympics Fanatics Full-Zip Defender Hoodie. The midweight fleece keeps the Cortina chill away, and the scuba hood keeps ears toasty. Games superfans will also find more than 100 ready‑to‑ship Los Angeles 2028 Summer Olympics and Paralympics items on the website.

As the first official honorary coach for Team USA, Snoop Dogg naturally had to debut his own line. The small collection is available on the official Team USA online shop, with prices ranging from $35 for a chain to $300 for a snap‑up varsity jacket.

A popular piece is the Team USA Coach Snoop Cowbell complete with stars-and-stripes strap. Measuring about 3.5 inches tall, it’s made from 100% Moen metal imported, ironically, from the mountains of Norway. The Scandinavian country dominated the Games, bringing home 41 medals, the most of any nation.

There’s no reason your bestie can’t be part of the team. The CozyChic Team USA Pet Sweater is loop embroidered with the American flag and a multicolor Olympic ring logo, and it’s made from soft, poly microfiber. Built‑in leash holes let your pup show off that patriotic spirit on the go, and the roll‑down turtleneck adds a classy touch. There are similar people‑friendly items as well, so you and your doodle can be twinsies.