Vantage Apparel (PPAI 113235, Platinum) has announced the launch of Swagee, a webstore platform tailored to exclusively serve promotional product distributors. The New Jersey-based company is PPAI’s No. 14 supplier.

  • Swagee is advertised as a fully white label experience that give distributors the opportunity to present a branded storefront of their design.
  • Vantage “powers fulfillment and production behind the scenes.” From the end user’s perspective, they are shopping in a webstore experience that is fully that of the distributor’s making.
Swagee reflects how the industry is evolving.”

Rob Watson

CEO, Vantage Apparel


“Swagee reflects how the industry is evolving,” says Rob Watson, chief executive officer of Vantage Apparel. “Distributors need speed, flexibility and technology that supports global program fulfillment. This platform gives them a modern foundation to grow, all without inventory risk or brand compromise.”

Providing a typical online shopping experience, it offers on-demand production with no minimums, no inventory commitments and no back orders. Products are produced only when ordered. It will ship to more than 200 countries and be compliant with Apple Pay, Stripe, Google Pay and others.

From a technology perspective, Swagee was built to be fast, flexible and scalable.”

Chris Alfano

Chief Information Digital Officer, Vantage Apparel

“From a technology perspective, Swagee was built to be fast, flexible and scalable,” says Chris Alfano, chief information digital officer. “Distributors can launch sophisticated webstores quickly, while relying on a secure, enterprise-ready platform that supports global programs and ongoing growth.”