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PromoWire (1/8-1/11)

News And Notes From Around The Industry

Geiger Expands European Presence With 2 Acquisitions In Germany

1/8

Cap America Announces Next Generation Of Family Ownership

2/8

Pop! Promos Announces Trio Of Promotions

3/8

Pin Machine Acquires PinLine

4/8

LBU Inc. And Donray Printing Join Forces

5/8

Promobilia Rebrands As SRG Global

6/8

Boundless Launches New Website And Tagline Signaling Strategic Evolution In Branded Merchandise

7/8

StickerYou Expands Northeast Representation, Unveils New Fuzzy Stickers

8/8

PromoWire

Geiger Expands European Presence With 2 Acquisitions In Germany

Geiger (PPAI 105182, Platinum) PPAI 100’s No. 5 distributor, announces its German business, Geiger GmbH, has acquired two promotional products distributors: S&P Werbeartikel (Düsseldorf) and UP Werbemittel (Münster). Both companies will now operate under Geiger’s Senden, Germany headquarters.

“Geiger’s growth strategy has always focused on partnering with high-quality, customer-centric businesses that share our values,” said Vicky Kinasz, president of Geiger International. “The addition of S&P Werbeartikel and UP Werbemittel strengthens our European platform and supports our long-term commitment to investing in people, service excellence, and sustainable growth.”

“Giving our customers a smooth, reliable experience wherever they operate is a key priority and why we will continue to grow globally,” said David Geiger, president of Geiger and a 2024 PPAI Rising Star. “We’re committed to showing up for them with the same consistency and the right local support in every market we serve.”

PromoWire

Cap America Announces Next Generation Of Family Ownership

Headwear manufacturer and decorator Cap America (PPAI 111597, Gold) has announced the purchase of the company by Jon Page and Cory Cissell, sons of founder and long-time owner/operator Phil Page, who has led the business for the past 40 years. This transition represents a continuation of Cap America’s family ownership and its long-standing commitment to quality, reliability and partnership within the headwear marketplace.

With decades of combined experience within the organization, both Jon Page and Cory Cissell bring deep operational knowledge and strong industry relationships:

  • Cissell, leveraging his sales and market experience, has transitioned into the role of president of Cap America, where he will oversee sales strategy, customer experience and organizational leadership.
  • Page, a combat veteran, will assume the role of chief production officer, focusing on continued manufacturing excellence, decoration capabilities and operational efficiency.

Under their leadership, Cap America is now a proud veteran-owned company and will continue building on the foundation established over the last four decades under Phil Page’s leadership.

Cap America originated in 1985 and has become one of the largest importers of headwear in the industry. Products include in stock, custom overseas, camouflage and USA-made knit products.

PromoWire

Pop! Promos Announces Trio Of Promotions

Pop! Promos (PPAI 564497, Gold) has promoted three key leaders within its sales organization: Nick Ostrowski as VP of field sales, Greg Burpee as VP of inside sales, and Clare Thompson as director of client success. All three leaders bring extensive experience in the branded merchandise sector, with proven track records of delivering for distributors, mentoring teams and creating outsized impacts.

  • As VP of field sales, Ostrowski will lead the field sales team and support enterprise relationships with proprietary analytics that fuel distributor growth.
  • As VP of inside sales. Burpee will lead, develop and scale Pop! Promos’ talented and award-winning inside sales team by deepening distributor relationships and supporting distributor strategy.
  • As director of client success, Thompson leads a dedicated team to support distributors in delivering the company’s brand promise to get it right: branding, product, ship date.

“Greg, Nick, and Clare live our values every single day – relentless focus on our distributors, smart strategic thinking and an absolute obsession with doing right by our clients,” said Pop! Promos’ Chief Executive Officer Jay Dilley. “These promotions are a direct result of the incredible momentum we’ve built together, and they put us in an even stronger position to keep raising the custom merch bar on service, speed and innovation.”

PromoWire

Pin Machine Acquires PinLine

Pin Machine (PPAI 662518, Silver) has announced the acquisition of fellow emblematic jewelry supplier PinLine, effective late 2025, adding an extensive stock pin catalog.

“PinLine was a natural fit for what we do best: It allows us to deliver high-quality products for our customers for any timeline or price point,” said Tommy Romero, partner at Pin Machine. “We’re excited to strengthen our USA-made production during a time of global uncertainty.”

  • David Wehr, president of PinLine will continue to be involved in operations and will oversee the integration between the two companies.

PromoWire

LBU Inc. And Donray Printing Join Forces

LBU Inc. (PPAI 11128, Standard-Plus), a vertically integrated U.S. manufacturer of custom sewn and decorated products, announced that Donray Printing, a long-standing New Jersey-based sublimation printing company, has officially merged into LBU and will operate under the LBU umbrella.

Founded in 1986, Donray Printing supports offset and digital sublimation printing for a wide range of applications across apparel, soft goods and specialty products.

  • With this merger, all of Donray’s state-of-the-art printing equipment and supporting machinery will be integrated directly into LBU’s production ecosystem, significantly expanding in-house capabilities and speed to market.

“This is a big step forward for LBU and for our customers,” said Jordan Scaduto, Partner and EVP of LBU Inc. “By bringing Donray fully into LBU, we’re not just adding printing capacity. We’re bringing decades of sublimation expertise, proven processes and top-tier equipment under one roof. Combined with our cut-and-sew, assembly and finishing capabilities, this truly moves us closer to being a complete one-stop shop that can move faster without sacrificing quality.”

PromoWire

Promobilia Rebrands As SRG Global

SRG (PPAI 230188 Platinum) has rebranded Promobilia as SRG Global, uniting its creative, sourcing and production capabilities under one global brand.

  • As part of this evolution, Debbie Fisher, vice president of sales at SRG Global, will take the lead, guiding the organization into its next phase of growth and client partnership.

The transition to SRG Global brings together experienced in-house design and global sourcing teams, strengthening the company’s ability to deliver distinctive, end-to-end promotional solutions. With long- standing vendor partnerships that span the globe, SRG Global offers a seamless global sourcing model anchored by trusted suppliers, testing, quality control and supply chain.

“This rebrand is about alignment and momentum,” said Fisher. “By bringing our teams together under one global brand, we’re enhancing how we serve our clients, delivering creative, custom solutions while reinforcing the trusted relationships and high-touch service they value.”

PromoWire

Boundless Launches New Website And Tagline Signaling Strategic Evolution In Branded Merchandise

Boundless (PPAI 267078, Platinum), a consultative branded merchandise agency headquartered in Austin, Texas, with a global presence, has announced the launch of its newly redesigned website, alongside a redefined strategic approach to branded merchandise formalized under its new tagline “Your Merch Media Agency.”

  • The launch reflects a broader evolution of the company’s role within the promotional products industry with a focus on greater clarity, expanded capabilities and a more integrated view of how merchandise supports modern brand and marketing strategies.

“For years, our work has lived at the intersection of creativity and fanatical brand experience,” said Andrea Stoll, CMO of Boundless. “As our capabilities have grown, it became clear that our story needed to catch up. Our new website and our ‘Your Merch Media Agency’ positioning articulate what we’ve been building for some time. Merchandise that functions as a strategic media channel delivering meaningful brand engagement and return, when intentionally developed.”

  • At the core of the company’s updated positioning is the belief that branded merchandise is most effective when treated as a highly effective media channel. It requires planning with the same intentionality as other marketing channels, and its return is measured by its ability to drive awareness, engagement, loyalty and long-term brand value.

“Our evolution isn’t about adding more services for the sake of it – it’s about being more intentional and consultative,” said Aaron Hamer, CEO of Boundless. “The Touchstone acquisition allowed us to bring creativity and operations closer together, which ultimately leads to better outcomes for our clients, including complex, enterprise-level programs that require both strategic oversight and operational scale. The new website reflects that integration clearly and simply.”

PromoWire

StickerYou Expands Northeast Representation, Unveils New Fuzzy Stickers

StickerYou (PPAI 496314, Standard-Plus), a leading global manufacturer of custom stickers, labels, decals and promotional products, has appointed Brooks and Brooks as its new multi-line representative firm for the northeast region of the United States. With deep industry experience and strong distributor relationships, Brooks and Brooks will support StickerYou’s expanding presence and service capabilities across the region.

In addition, StickerYou will introduce its newest innovation – Fuzzy Stickers – at The PPAI Expo in Las Vegas. Designed to stand out both visually and tactilely, Fuzzy Stickers add a soft, textured finish to custom designs, offering distributors a unique, eye-catching option for branded promotions, retail programs, and experiential marketing.

“Our growth in the promo channel is a direct result of listening to distributors and continuously expanding what’s possible with stickers,” said Rich Corvalan, vice president of sales at StickerYou. “With the addition of Brooks and Brooks in the northeast and the launch of Fuzzy Stickers at PPAI, we’re reinforcing our commitment to innovation, service, and long-term distributor partnerships.”

  • StickerYou invites distributors attending The PPAI Expo to visit Booth 2859, where attendees can experience Fuzzy Stickers firsthand.
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