Distributors Archives

One of the most significant decisions for TSC (PPAI 134317, Silver) was its acquisition of fellow distributor Promotional Alliance in October 2024. This marked the fifth acquisition for the Ridgeland, Mississippi-based distributor in less than five years.

Also in 2024, the company added a new staff position, a people and culture manager. The role is charged with helping ensure that employees feel valued, supported and empowered. The company says this addition has been instrumental in fostering a strong company culture and enhancing employee engagement. It also implemented company-wide service days twice a year and rolled out a leadership training program to equip the team with the skills and mindset needed for long-term success.

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Uni-Serv Advertising (PPAI 145337, Silver), established in 1972, specializes in custom uniform programs. The cutting-edge, state-of-the-art, coast-to-coast business operates on a global scale.

A few years ago, company purchased an additional 29,000-square-foot commercial warehouse located a few minutes from the existing facility in Neptune City, New Jersey. It also launched a new web portal and inventory management system that allows Uni-Serv to efficiently manage multi-chain uniform ordering and fulfillment. Among its diverse client list the company counts consumer brands, healthcare companies and nonprofit organizations.

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Whitestone (PPAI 666851, Silver) has pursued an aggressive M&A strategy, acquiring three companies since July 2024. These acquisitions have been instrumental in Whitestone – the latest firm to join Reciprocity Road – expanding its global footprint.

The fully remote distributor has also made significant strides in corporate social responsibility, fully offsetting its total carbon emissions for 2024 and joining 1% for the Planet, committing over $200,000 in charitable contributions to environmental partners in its first year. The firm also launched a Circular Impact program, designed to repurpose, recycle and donate obsolete merch.

The future looks bright with 2024 PPAI Rising Star Dominique Volker, Whitestone’s longest-tenured employee, being promoted to company president while founder Joseph Sommer has transitioned to CEO. Plus, industry veteran Karie Cowden, MAS, has joined as director of enterprise sales.

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Zinc(PPAI 571894, Platinum) has been expanding both its team and its business over the past year.

Named one of promo’s Greatest Companies To Work For, the Snellville, Georgia-based firm credits the strategic realignment of its digital infrastructure and enhancements to its UI/UX on web portals for significantly improving efficiency, user experience and overall performance.

The company has also achieved EcoVadis Bronze in the U.S. and EcoVadis Gold in Germany, reflecting its commitment to sustainability and ethical business practices.

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A newcomer to the PPAI 100, Centricity (PPAI 103767, Gold), a part of The E Group, specializes in branded merchandise, online stores, workforce solutions and awards and recognition. The Reston, Virginia-based agency, which has made the Inc. 5000 ranking of the fastest-growing private companies in the U.S. multiple times, is a certified small, women and minority-owned business.

Over the past year, Centricity has adopted an entrepreneurial operating system for its entire workforce to streamline operations and drive efficiency.

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ScreenBroidery (PPAI 638974, Gold) kicked off 2025 by announcing the acquisition of Orlando-based distributor Thumbprint, whose brand name the combined firm will soon operate under. The move was a stark contrast to ScreenBroidery’s traditional M&A strategy of acquiring portfolios of promo customers.

A 2025 PPAI Pyramid Award winner, the Noblesville, Indiana-based company has enhanced its online store processing and production automations through software upgrades and AI implementations. ScreenBroidery also made the 2024 Inc. 5000 ranking of the fastest-growing private companies in the U.S.

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City Apparel + Merch (PPAI 242048, Silver) has long been committed to sustainability and community engagement and its work has paid off. In 2023, the Findlay, Ohio-based company met the rigorous requirements to became a B Corporation and in 2024, it became B Corporation Certified.

In the area of technology, last year it implemented additional integrations with SAGE, Extendtech and Avalara, and converted its CMS system from CS cart to Woo, which will eventually be integrated with NetSuite. The company was also honored with inclusion in PPAI’s Greatest Companies To Work For in 2024.

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For the past two years, TK Promotions (PPAI 438499, Silver) has ranked on Inc. magazine’s annual list of the fastest-growing private companies in the U.S. In 2023, the distributor ranked No. 3,841 with 122 percent growth. Last year it moved up to No. 2,255 with 231 percent growth.

The Glen Allen, Virginia-based company was founded in 2008 on the core values of collaboration, respect, commitment, drive and service. Today, the company excels at providing awards and recognition programs, branded apparel and premium gifts coupled with fulfillment, custom kit assembly, inventory management, warehousing and webstores.

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Club Colors (PPAI 135725, Gold) is a full-service branding solutions company offering personalized merchandise coupled with creative expertise and technology to create inspiring brand experiences for its clients. From its headquarters in Hoffman Estates, Illinois, the company offers a full spectrum of products along with team uniforms, kitting and fulfillment, graphic design, spatial branding, custom packaging and digital marketing.

The company counts a number of prestigious colleges and universities among its clientele including Notre Dame, Emory University, Brown University, Grambling State University, Indiana State University, Baylor University and Texas A&M.

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Consortium Gifts (PPAI 582614, International) in Noida, India, is a technology-based organization that has seen significant impact from several IT-related developments in 2024. The deployment of its proprietary AI tools across various departments has optimized workflows, from customer service to warehousing management. Also, the integration of a top-tier CRM with the company’s custom-built micro sites has provided a unified platform for enhanced customer engagement. Its advancements in HRMS software have also streamlined internal processes, improving employee experience and operational efficiency.

The company is continuing to refine its warehousing management software, resulting in increased accuracy and faster fulfillment. These developments, all built in house, reflect the company’s commitment to leveraging technology to drive innovation and efficiency across the entire organization.

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