As a promo pro, you know all about branding. But how often do you think about employee branding? While employer branding is how the outside world sees your company, employee branding is different. It involves how your staff members feel about working for your promo company.
A post on the Qualtrics blog explains that employee branding is how you get employees on board with your company values, vision, mission and corporate brand.
Once this happens, you’ll have a powerhouse team ready to genuinely and enthusiastically advocate for what you do, whether they’re talking to prospective employees, customers, stakeholders or even each other.
In this issue of PromoPro Daily, we dive into the Qualtrics post that explains why every business should focus on employee branding.
You can boost employee engagement. Highly engaged employees lead to happier customers and a healthier bottom line. According to the post, excellent employee branding means providing a great work environment with a focus on employees’ well-being and career development.
You can recruit from a larger talent pool. When word gets out that your promo company is a fantastic place to be, you can typically have your pick of the best job candidates. Enthusiasm is contagious, the post says, and when jobseekers read or hear about your promo company, they’ll also want in.
You benefit from referrals. Employee branding matters because your current employees are your best brand advocates. They know what it’s like working at your business every day. When they give referrals and recommendations that make people want to apply, you can save on recruiting costs.
You’ll see less employee turnover. The post says when you can choose the best people for your open positions, they’re more likely to align with your company values, vision, mission and employer brand. With strong employee branding, you can reduce the chances of your staff members leaving for better opportunities.
You’ll enhance your online presence. When your team members love what they do, they’ll probably be more willing to talk up your company on social media and online platforms. The more visibility you get, the more traffic you’ll get to your website.
Employee branding is crucial when you want to keep your team happy and attract top-tier promo talent. When you make your company a truly exceptional place to work, your employees will naturally want to become brand advocates.
Compiled by Audrey Sellers
Source: The Qualtrics blog. Qualtrics is an experience software company that creates and distributes surveys and analyzes responses.
