(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the industry. PPAI Media edits these only for length and will consider newsworthy entries from any member organization.)

April 6, 2022

Gemline Introduces Fine Writing Brands Parker and Waterman

Gemline, a leading promotional products supplier, announced today the expansion of its strategic partnership with Newell Brands with the addition of fine writing brands Parker and Waterman to their growing portfolio of premium retail brand partners.

In January 2021, Gemline became the first supplier partner to offer the category leading Paper Mate® and Sharpie® brands to the promotional products industry in the US. Due to the success of this initial product offering, the Company will introduce Parker and Waterman branded fine writing instruments to their product line as part of their new 2022 Summer Collection, available April 5th.

Newell Custom Writing Instruments is changing the way consumers write worldwide. Their writing brands deliver superior performance, design and innovation.

Parker pens are exquisitely crafted fine writing instruments with a rich history of innovation and belief in the importance of the written word. Their experts have dedicated themselves to the art of fine writing, using 130 years of history to develop pens that reflect modern culture while remaining true to their heritage.

Crafted in France, Waterman pens embody a Parisian style and grace that has defined elegance since 1883. Crafted with precious materials and enlivened with luxurious designs, Waterman fine pens reflect fine taste and success.

“We are proud to add Parker and Waterman to our rapidly growing brand portfolio, and to expand our successful long‐term partnership with Newell, one of the largest writing instrument companies in the world,” said Frank Carpenito, President of Gemline. “The addition of these premium fine writing brands will significantly expand Gemline’s presence and market share in the very sizable writing instrument product category, while also bolstering our gift portfolio.”

“We are excited to expand our product assortment with Gemline to include the Parker and Waterman brands,” said Jennifer Cleveland, Senior Sales Manager at Newell. “This expansion comes after a successful initial launch of Paper Mate and Sharpie and we are confident this will be another win for both Newell and Gemline.”

AIM Smarter Promotes Angela Taylor to Vice President of Customer Engagement & Digital Solutions

AIM Smarter, LLC is pleased to announce the promotion of Angela Taylor to Vice President of Customer Engagement & Digital Solutions. Formerly AIM’s Senior Director of Business Development & Technology, Taylor has played a key role in the expansion of AIM’s digital offerings over the past two years.

“Since joining the AIM Smarter team in 2020, Angela’s dedicated leadership and positive impact has been felt throughout the AIM community, as she has successfully built a solid culture of excellence in customer service, sales, and technology solutions support,” said Marie Miller, Executive VP of Operations & Organizational Development.

In her new role, Taylor will provide broad-based, proactive leadership and strategic direction in customer engagement, business development, and software solutions and services to drive AIM’s core business strategies. She will continue to collaborate on the development of AIM’s proprietary software systems while focusing her attention on innovative software opportunities that improve the customer experience.

“Angela has been a great asset to the business from day one. She is passionate about the development and delivery of our innovative technology solutions to the AIM community and is a collaborative leader who embodies the spirit of culture and capability,” said Nichole Stella, CEO of AIM Smarter. “I am delighted to recognize her accomplishments.”

Taylor has 18 years of experience in the promotional product industry, previously working at ASI, A+ Wine Designs, and Distributor Central. She has also been an active member of the Specialty Advertising Association of California (SAAC) for seven years, volunteering on the board of directors from 2015-2019 and serving as the SAAC President in 2018. Since then, she has continued to give back by volunteering with the Foundation for SAAC, where she is serving as Board Chair for 2022.

“I am thrilled and humbled at becoming AIM Smarter’s Vice President of Customer Engagement & Digital Solutions,” stated Taylor. “Starting at AIM at the beginning of the pandemic, I had to jump in quickly to help my departments pivot. I am so lucky to be surrounded by such amazing coworkers, staff, mentors, and a leadership team that has empowered me to fulfill my potential. I am so proud of what we’ve accomplished in the last two years, and I’m so excited to see what this next chapter brings.”

April 5, 2022

QUINN Welcomes Reinecker Marketing Associates

Aspiring to make it easy for distributors to sell fabric signage and display products, Quinn is honored to announce its partnership with Reinecker Marketing Associates multi-line sales force. 

The Reinecker Marketing Associates team comes with over 20 years of experience providing distributors successful promotional solutions and will help expand Quinn’s reach and capabilities as a leading brand of flags, banners, tents, and fabric displays in the promotional products and ad specialty industry.