Last week, Melissa Massey, PPAI’s major accounts manager-West, traveled to Springfield, Utah, to visit the offices of supplier Natural Trends, LLC (PPAI 235352). There she met with Paul Christensen, company president (right), and Doug Larsen, general manager, to learn more about the company and their outlook on the promotional products industry.

Speaking to Massey on what excites him about the industry today, Christensen said, “We’re enthused to see an increased demand for products that deliver real value. Perhaps improvements in the economy are making it easier for companies to select the quality they prefer.”

The conversation also explored industry trends and the opportunity they presented going forward. Christensen noted, “We feel the market saturation of many product categories presents an opportunity for those who distinguish themselves with higher quality and exclusive brands, which is where we’re positioned and where we encourage our distributors to focus. We’ve had excellent growth this year, so we feel we’re on the right track.”