PPAI Diversity Development and Engagement Manager Seth Barnett joined the annual sales conference for A Brand Company’ (PPAI 188929) last week to speak on the power of the promotional products industry in relation to doing business with the Millennial market.

The conference’s programming tackled the challenges of the industry to ensure cooperative success by members of A Brand Company’s brands: BrandAlliance, Grapevine Designs and Performance Link. In his presentation, Barnett addressed the changing buyer market in both the U.S. and Canada and how A Brand Company has recently rebranded its online marketplace, which plays in well with discussing next steps for attracting young buyers to the promotional products market. Barnett’s presentation also explored a change in workplace culture that is starting to take hold in the promotional products industry.