In this week’s episode of the PPAI PromoTalks podcast, “PPB Presents: The Dynamics That Are Changing Buyers’ Businesses,” listeners will hear firsthand from two buyers about what’s impacting their businesses and how they’re adapting in the COVID-19 era.

Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with special guests, Kelli Denes, MAS, director of business development, and Nicole Van Vleck, MAS, account executive, both with The Vernon Company, and their clients Keith, who is marketing services manager and director of community relations at a construction material and contracting company in Northern California, and Jeff, president and chief operating officer for a family-owned sustainable winery with vineyards in several locations in Northern California.

In this eye-opening 54-minute conversation, the buyers candidly discuss how they’ve adapted to this new environment, the biggest challenges they’ve faced and the future of their marketing programs. Listeners will get an inside look into the realities buyers face and gain new ideas on how to help buyers boost business with promotional products. Tune in to listen, available free on Spotify and Apple Podcasts. For more episodes of PromoTalks, click here.