Get In Touch! is an integrated campaign built upon the paid, earned, shared and owned (PESO) strategy—including major media buys in publications like Ad Age, programmatic and social, buyer-outreach events and even a broadcast commercial. The campaign tools communicate the effectiveness and value of promotional products. The next-generation campaign features a campaign toolkit for download and customization. It includes a variety of communications assets, including print advertisements with several versions of copy, along with various digital, social, promotional products, public relations and collateral elements that promotional companies and professionals will be able to immediately incorporate into their own marketing efforts.
A free toolkit is available to all PPAI members. Download it by visiting ppai.org/GetInTouch.
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James Khattak is associate editor of PPB.