Chris Liverani  /


In October, PPAI welcomed Business Development Account Manager Hollady Farison to its team.

Farison joins the Association’s Business Development and Expositions department with more than 20 years of experience in sales and customer experience, including time on both the supplier and distributor sides of the promotional products industry. Prior to joining PPAI, she worked at chemical company Univar Solutions as an account manager, responsible for large corporate clients in the Pacific Northwest. She is responsible for sales and service relating to PPAI’s publications, sponsorships and exhibit space at The PPAI Expo. She can be reached at and at 972-258-3020.

PPB recently spoke with Farison to learn more about what she brings to the Association.

PPB  What attracted you to your new position at PPAI?

Hollady Farison: What drew me to this position is that I really enjoy working in the promotional products industry and the opportunity was exactly what I was looking for. PPAI is a great organization that has a lot to offer for its employees and members, and I was excited to represent it. I am also looking forward to helping companies understand all the great things PPAI has to offer them and help them grow their business by being a member of PPAI.

PPB  What are your initial objectives for the position?

Farison: I am responsible for the West Coast region and want to help grow PPAI by bringing on new companies from the area and helping them understand what the Association is about and how it can benefit them. I am also working to personally get to know the current members in my region and to understand what they are looking for and what they need. I can help them come up with a plan, based on the different options that PPAI has to offer, to help them succeed. I want to help my members as much as I possibly can so that they are successful and to take advantage of all the different things available to them through PPAI.

PPB  Outside of PPAI, what are your interests?

Farison: Traveling! I love to experience new places, countries and cultures. I also enjoy spending time with my family when I can fly out to Arizona and visit them, and being outdoors, especially with the weather cooling down. I do have a weakness for shopping. I enjoy a good shopping spree from time to time as well. 


James Khattak is news editor of PPB.