Karen Kravitz, an account executive for HALO Branded Solutions, passed away February 11 after a three-year battle with pancreatic cancer. She was 60.

A 35-year industry veteran, Kravitz founded Phoenix, Arizona-based distributor Commotion Promotions in 1984 with her husband, Ken Kravitz, a HALO regional vice president of sales. HALO acquired Commotion Promotions in 2014. Kravitz was an active volunteer to many charitable, civic and industry organizations throughout her career.

“Karen bravely fought pancreatic cancer while maintaining a physical exercise regimen and enjoying sales success that few could approach,” says Marc Simon, HALO CEO. “She beat a different form of cancer several years ago and approached life with a remarkable level of vigor, empathy and passion. Karen established herself as one of our top-performing account executives as well as a giving and thoughtful leader within our community. We were privileged to have been witness to and beneficiary of the wonderful contributions she made to HALO.”

Kravitz’ Rabbi described her as “a force of nature, filled with energy and positive thoughts, whose good deeds set an example for all.” One of her customers noted that Kravitz was “a wonderful, strong, classy, determined, understanding lady and I am so happy to have had her in my life.”

Kravitz is survived by her husband Ken; twin daughters Jordan Kravitz and Aliza Cooper and her husband Chad; mother Alice Condulis and sister Dana Manross. Both Manross and Chad Cooper are also HALO account executives.