GeigerBTC, the UK subsidiary of Lewiston, Maine-headquartered distributor Geiger (PPAI 105182, D12), has acquired London-based distributor Shout Promotional Merchandise. The acquisition is part of the company’s overall strategic plan to support global customers, which has included further acquisitions and expansion into continental Europe.

“It’s such an exciting opportunity for us to be part of a global company,” says Shout Promotional Merchandise Director Carrie Benn. “The facilities Geiger has will enhance the service we give to our clients.”

Shout Promotional Merchandise Director Francina Stobart adds, “After 16 years of leading Shout, we are very much looking forward to a new challenge.”

Geiger’s expansion into Europe has been marked by several acquisitions across the Atlantic. The UK’s BTC Group merged with the company in March 2018, forming GeigerBTC in the UK, and since then Geiger’s European operations have expanded with the acquisitions of London-based EMC Advertising Gifts in January and York-based Response Marketing in May, and the opening of a GeigerBTC logistics office in Rotterdam, Netherlands, in July.

“We could not be more pleased that Fran Stobart, Carrie Benn and the team from Shout are joining GeigerBTC,” says Geiger President Jo-an Lantz, MAS. “Shout has a creative, energetic vibe, with a large team of professional marketeers with the experience of working with premier international companies.”

Frank Murphy, managing director of GeigerBTC, adds, “Fran and Carrie are two exceptional business owners. They have built an amazing company. We could not be prouder to welcome them into the Geiger family.”