Attendees at The PPAI Expo 2018 can take advantage of the show’s three keynote luncheons, which celebrate the promotional products industry, feature a delicious meal and explore new ideas and concepts that audience members can apply to their daily life. The first is on Monday, January 15, as author Larry Mersereau with PromoPower, LLC, takes a hard look at branding and positioning’s role in the business-to-business sales process.  

Expo’s Keynote Luncheons go beyond the business of promotional products and focus on how audience members can improve themselves and their careers while remaining competitive in an increasingly competitive marketplace. Mersereau’s keynote explores how a brand can stand out from the crowd as a different and better option. He will walk the audience through the steps of transitioning a prospect from  total stranger to customer to evangelist; how to successfully position against customers’ other options; and what makes a sales superstar.

Mersereau has authored four books on differentiation in the marketplace, and he helps his audience transition from standing out from the crowd into effective growth strategies and tactics.

Monday, January 15, 2018
Mandalay Bay Ballroom J, Level 2
Time: 11:45 am – 1:15 pm
Session Fees: $55 Member/$110 Nonmember (Associate)
CAS/MAS Points: 1

To learn more about education sessions at The PPAI Expo 2018 and to register for the show, visit