Allegra Marketing Print Mail, a network of independently owned and operated Allegra centers offering marketing and printing solutions, has teamed with the American Red Cross to extend awareness of the need for blood donations with the #MissingType campaign.

“The campaign draws attention to the ‘missing’ blood types by removing the letters A, B and O from brands’ logos, websites and social media pages,” says Jessica Eng, vice president of Marketing for Allegra Network. “We’re pleased to be a part of this important initiative that fulfills a critical need in communities across the country where our franchise owners live and work. Giving back is part of being a value-driven organization, and this is a perfect fit.”

From June 11-30 sponsors are seeking new blood donors and encouraging past givers to contribute and help meet the critical need for blood donations. Summer is one of the most challenging times of the year for the Red Cross to collect blood and platelet donations as schools that host blood drives are on break and many people are taking vacation and other seasonal activities.