With the industry leading distributors and suppliers now revealed, the next phase of PPAI 100 can begin.

It’s time to explain what’s in all of this for you if your company didn’t make the list. For the effort to fulfill its true goals, we need to recognize more than 100 companies out of the 35,000-plus in the industry.

Our overall PPAI 100 rankings include revenue as a major factor in identifying the industry leaders, which essentially limited the field of contenders from the start. But not every firm can make tens or hundreds of millions each year, and that’s OK. Companies can be incredible in other important ways, and we want to honor the leaders in those respects, no matter their size.

From the beginning, PPAI 100 was created to align with some strategic objectives in promo. These include revenue growth, sure – but also the industry’s digital transformation and improved corporate social responsibility. All three of those were scoring factors in the rankings because we want PPAI 100 to be a driver of industry progress on each front.

Through the end of July, suppliers and distributors who didn’t make the PPAI 100 or didn’t previously take our surveys can enter themselves into a contest to earn high marks of their own.

The same questionnaires that went into scoring the PPAI 100 list itself can be accessed here: 

These surveys will give PPAI Media the information we need to honor suppliers and distributors of all sizes. We’ll compare your business to those of roughly the same size and determine each segment’s leaders in the three categories.

If you stand out among your peers in any one of the categories or multiple categories, you’ll earn PPAI honors for your efforts  the kind of recognition that can move the needle with clients and potential new teammates. We’re also excited to announce added recognition for the fastest growing companies in promo.

At the same time, we’ll be able to create a variety of benchmarking reports on the key practices of firms of each size to help you compare where you stand and assess how you might level up.

As time goes on, this phase of the PPAI 100 project will allow us to compare year-over-year data on industry practices in these important areas, which we will share with you and plan to use as a testament to the progress in promo when advocating on behalf of the industry.

PPAI 100 was created to be the voice and force to advance the promotional products marketplace – the whole marketplace. We want you to advance with us.