Women's Leadership Conference

Featured Speakers

 Carol Aastad 

 WLC Founder 


 Dolly Duffy 

 Executive Director / WLC Founder 

 Notre Dame Alumni Association  

 Jo-an Lantz, MAS 

 President & CEO / WLC Founder 


 Leslie Short 


 The Cavu Group 

 Liz Bohannon 

 Founder & CEO  

 Sseko Designs 

 Maribeth Sandford 

 CEO / WLC Founder 

 Bag Makers, Inc. 

WLC 24 Session Topics

Beginner’s Pluck: Crushing Goals With A Beginner’s Mindset
Liz Bohannon is the Founder and CEO of Sseko designs, a fair-trade, woman owned company, which was started to provide income and educational opportunities to women in Uganda. You will hear her story and how having a Beginner’s Pluck mindset, throughout all levels of your career, leads to overcoming the thoughts that can hold you back, and propel you to meet your goals, inspire and motivate you.

The Financial Conversation
No matter the position you hold at your organization, being able to be a part of any financial conversation is imperative. Whether it be P&L Statements, Budgets, Revenue, Forecasting, or many other topics, learn how to start and be an active participant in these discussions.

PPAI 100
Hear from a panel of women leaders who guided their companies to the top of the 2024 PPAI 100 list.

Celebrating The History Of The Women’s Leadership Conference
Did you know this is the 20 year anniversary of WLC? We will be paying special tribute to the women who started the conference, hear the story of how the event began, and the difference PPAI's Women’s Leadership Conference has made in the industry.

Technology and AI
The topic of technology and AI encompasses so much information, and it seems to continue to expand and update moment to moment. It can be overwhelming! We will discuss technology and AI, and how to leverage it to communicate and work more efficiently and effectively within your team and your customers.

Back by popular demand, PromoSnacks! These short 15-to-20-minute sessions are filled with can’t miss information on a variety of topics.

Interact, network, and connect with other WLC attendees in small groups and find out your shared experiences from this year’s WLC. What issues are top of mind and most important to you? What are the hot topics of the conference? What surprised you the most? What are the greatest takeaways? What motivated and inspired you?

The opportunity to connect at WLC has always been a priority, and woven into this year’s conference are many moments designed for you to collaborate and network. Connect with others during the morning activities, meals, receptions and celebrations, breaks, roundtable sessions, and in dine around dinners created specifically for you.

Woman of Achievement
Let’s celebrate and honor the Woman of Achievement for everything she has given to the promotional products industry, and all of those within it!

Women Supporting Women
Join us for a couple of community service projects supporting the women of Nashville. We will be making jewelry using guitar strings on Sunday and putting together hygiene and housing kits as part of the closing celebration on Tuesday.

Event Agenda

Sunday, June 23, 2024

2 - 4 pm cst

Welcome Activity – Come & Go

5 - 6 pm cst

First Time Attendee Welcome

6 - 8 pm cst

Welcome Celebration

Monday, June 24, 2024

7:30 - 9 am cst


9 am - Noon cst


Noon - 1 pm cst

Networking Lunch

1 - 5 pm cst


6 - 8 pm cst

Dine Around Dinner

Tuesday, June 25, 2024

7:30 - 9 am cst


9 am - Noon cst


Noon - 1 pm

Networking Lunch

1 - 5 pm cst


6 - 8 pm cst

Closing Celebration

Conference Fee Information - Sold Out

PPAI Members: $1,395
Qualified Non-Members: $1,800

Housing Information


The Hutton Hotel
1808 West End Avenue, Nashville, Tennessee, United States, 37203

For housing options, please contact Raquel Garcia at registration@ppai.org.

Represented Companies At WLC 2024

4Imprint IDLine
Advertising Specialty Institute iPROMOTEu
AIM Smarter LLC Kite Meeting Management, LLc
AlightPromos.com Koozie Group
Alphabroder Lanier Goods Co
American Ad Bag Co. Moderne Glass Co., Inc.
American Solutions for Business Orbus Visual Communications
BEL Promo OrderMyGear
Burnside/Sierra Pacific Outdoor Cap Co, Inc.
Cap America, Inc. Pop! Promos
Caps Direct Prodigy Commerce, Inc.
CE Competitive Edge LLC PromoCorner
Chipply PromoShop, Inc
City Apparel + Merch Raining Rose, Inc.
colortone SAGE
Connect The Dots Promotions LLC SanMar
Cotton Candy Inc. Showdown Displays
CPS / Keystone Line (Custom Plastic Specialties LLC) SnugZ USA
Crystal D Social Good Promotions, Inc.
Delegate CX Sonic Enterprises LLC
DRI DUCK Traders Southwest Solutions
EcoStiks Spector & Co
EPromos Promotional Products St Regis Group
Fairware Promotional Products, Ltd. STG Marketing, Inc.
Fast Decoration Automation STRAN & Company, Inc.
Flowz Team Iowa
GAPPP - Georgia Association Promotional Products Professionals The Executive Advertising
Geiger The Vernon Company
Gemline Therabody
Genumark, Inc. University Tees
Hit Promotional Products Whitestone Works
HPG Zinc DBA Prominate Inc

WLC Workgroup

 Amelia Madl 

 Vice President Of Sales 


 Britney Keiser 

 Account Manager 

 City Apparel + Merch 

 Chanel Proell 

 Corporate Marketing Manager 


 Cheron Coleman 

 Vice President Private Brand Product Development & Global Supply Chain 


 Emily Codner 

 Director, Affiliate Services 


 Jenny Straub, CAS 

 Director Of Strategic Partnerships 

 Outdoor Cap 

 Kate Alavez 


 PromoShop Inc 

 Lauren Dustin, MAS 

 Director, Client Services 

 Whitestone Branding 

 Meghan Pyecha 

 Director Of Southeast Sales  

 Hit Promotional Products 

 Sara Unruh, MAS 

 National Sales Manager 


 Susan Lewandowski 

 Managing Director 

 BEL Promo 

 Suzanne Simpson, MAS 

 Strategic Accounts 


Frequently Asked Questions

Who may register for and attend this event?
To register for any of PPAI’s live education events, you must be a PPAI Member or Qualified Non-Member, meaning that you own or are employed by a company that manufactures, imports or resells promotional products. Each registration requires an individual login. 

What is included in my registration fee?
Conference registration includes: all education sessions, Sunday Welcome Reception, Monday and Tuesday breakfast, lunch, and breaks, Monday dine around dinner, and Tuesday Closing Reception.

What is NOT included in my registration fee?
Conference registration does not include or hotel and travel expenses. 

What plans do I need to make?
Hotel: You are responsible for reserving your hotel room.  During the registration process, you will have the opportunity to make your hotel reservations.  See the Hotel & Travel page for information about the hotel and our reduced group rate. 
Travel: You are responsible for making your own travel arrangements to and from the conference location. 

Pre-conference outings:
Attendees love to network and explore the city together. If you are someone who plans to arrive early, be sure to watch for opportunities to join your peers to relax and explore the city.

What is your cancellation and refund policy? 
A credit, less $150 of the registration fee, will be issued for requests received up to and including 30 days prior to the start of the conference. No refunds or credits will be issued on cancellation requests received less than 30 days prior to the start of the event. All cancellations must be emailed to Raquel Garcia at registration@ppai.org.

Questions regarding the Women’s Leadership Conference. Please call Jill Begun at 972-258-3059 or email jillbe@ppai.org.

Questions Regarding Membership
Please call 888-I-AM-PPAI (426-7724) or email PPAI Membership.

By registering, you give consent for PPAI to use your photo, video, and audio for on-demand recordings, event marketing, and to share with live conference participants. Review additional Terms and Conditions here.