Dale Denham, MAS+ - President & CEO of PPAI

Dale Denham, MAS+, has more than 25 years of experience in the promotional products industry. Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO. As a member of the executive team, he was responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners and publications. His first experience in the industry came in the 1990s as president of Impact, a company that provided numerous resources to the industry. Before joining Impact, Denham was general manager for several consulting and sales organizations.


Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.

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Alan Peterson - Senior Vice President

Business-to-business industry veteran Alan Peterson has served in senior leadership positions in the media industry as vice president at Hanley Wood Exhibitions, president of exhibitions for Penton Media, owner/principal of Davis Peterson Collaborative, and as vice president at Miller Freeman. During his career, Peterson has overseen business development and strategic, financial, operational and management of over 50 shows, 10 magazines and 14 digital products in 12 different industries. He has more than 30 years of business to business media experience, served on the board for the Society of Independent Show Organizers (SISO) from 2008-2010, and frequently speaks at industry events and seminars. As an industry advocate, his primary focus is on enabling customers to maximize their marketing spend while providing the ability to evaluate and measure their results. Peterson oversees the business development. expositions, publications and marketing efforts of Promotional Products Association International (PPAI) to help achieve member and association success.

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Ellen Tucker - Vice President, Revenue & Expositions

Ellen is responsible for driving the non-dues revenue for the association and leading the development, operations and execution of the association’s in-person and virtual tradeshows. Making up 50% of the association’s total revenue, non-dues revenue funds the association’s initiatives and includes revenue generated from tradeshows, publications, professional development events and other association products. The association’s tradeshows bring knowledge, community and a forum to do business to the promotional product industry. Ellen leads the interdepartmental collaboration that leads to, and manages the teams producing and selling, these industry-leading, award-winning events.

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Anne Stone, CAE - Director, Member Engagement

Anne is the director of member engagement. She is responsible for guiding PPAI’s legislative and government relations efforts—including taking a contingent of PPAI members to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also is responsible for member engagement—working to ensure PPAI members experience a meaningful and rewarding volunteer service. Anne overseas PPAI’s awards and recognition program—including the prestigious Pyramid Awards. Anne also manages the Association’s professional development efforts including the Women’s Leadership Conference, the North American Leadership Conference and the Product Responsibility Summit. Additionally, Anne oversees the Association’s product responsibility programs including the development of industry best practices.

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Brigitte Rousseau, CPA, MBA - Director, Finance & Administration

Rousseau joined the Association with more than 30 years of experience in finance, accounting and human resources. Prior to PPAI, she was chief financial officer at SFF, a microfinance bank based in Haiti. She previously worked at PFO Global, LLC/Pro Fit Optix, Inc. in Dallas, Texas, serving in various roles including chief financial officer and executive vice president of finance and human resources. She also held controller positions with private U.S. companies and has worked for public accounting firms in both the U.S. and Haiti.

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Doris Sweely, SHRM-CP - Director, Human Resources

As the Director of Human Resources, Doris supports PPAI staff in their work to serve the promotional products industry and the companies and professionals within it. Sweely has a myriad of responsibilities which include employee recruitment, retention and relations, the performance review program, comp and benefits management. Additionally, Sweely oversees staff engagement initiatives, professional development and tuition reimbursement. 

Doris has been with PPAI since 2016 and holds a Society for Human Resource Management Certified Professional Certification along with an SHRM HR Department of One Specialty Certification.

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Josh Ellis - Publisher/Editor-In-Chief

A 2021 addition to PPAI, Josh brings nearly two decades of journalistic experience to the Association’s media efforts. Formerly the editor-in-chief of SUCCESS magazine, a national newsstand publication that has served entrepreneurs and businesspeople for more than 125 years, Josh built and led a talented staff that competed for and won numerous national awards, including back-to-back editorial team of the year nominations. In 2017, the trade journal Folio: named him a 30-under-30 honoree and one of the 100 most influential people in the magazine industry. In his role with PPAI, he oversees PPB magazine, the newsletters PPB Newslink and PC Today, as well as editorial content across the Association’s digital footprint.

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Keith Vincent - Director, Marketing and Public Relations

Keith, who joined PPAI in 2001, is responsible for all aspects of PPAI’s marketing, research and public relations initiatives. Major projects include the GET IN TOUCH! campaign, Promotional Products Work! Week, the Annual Sales Volume Estimate, website redesigns and the award-winning marketing of The PPAI Expo. Keith’s team played a key role in the Association’s ongoing communication during the COVID-19 pandemic. Under Keith’s direction, the marketing department has been recognized with countless marketing awards in areas of copy, design, video and marketing campaign.


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Paul Elfstrom - Director, Information Technology

Paul is the Director of Information Technology for PPAI and has been with the association since 2003. He has over 25 years of experience in the field of Information Technology and IT management. Paul is responsible for the association's IT operations, infrastructure, security, business support systems, communication systems, development initiatives and ensuring effective delivery of Association programs through technology.