Paul is the president and chief executive officer of PPAI, the not-for-profit association or more than 11,000 member companies of the $20 billion promotional products industry. He is committed to the advancement of the promotional products industry through visibility, viability and credibility. Paul is focused on delivering compelling member value and responsible for successfully executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners.
Bob is PPAI’s executive vice president. He was hired in June 2008 as CFO and is responsible for finance & administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and assumed responsibility for all the revenue-producing products and services at PPAI. These include Business Development, Membership Sales, Tradeshows, Publications, Education and Certification departments. His goal is to integrate fully the way the Association goes to market by approaching each sale in a consultative manner by first understanding the needs and wants of the member.
Business-to-business industry veteran Alan Peterson has served in senior leadership positions in the media industry as vice president at Hanley Wood Exhibitions, president of exhibitions for Penton Media, owner/principal of Davis Peterson Collaborative, and as vice president at Miller Freeman. During his career, Peterson has overseen business development and strategic, financial, operational and management of over 50 shows, 10 magazines and 14 digital products in 12 different industries. He has more than 25 years of business to business media experience, is a board member of BPA, served on the board for the Society of Independent Show Organizers (SISO) from 2008-2010, and frequently speaks at industry events and seminars. As an industry advocate, his primary focus is on enabling customers to maximize their marketing spend while providing the ability to evaluate and measure their results. Peterson oversees the business development, education, PPB magazine and the sales and marketing efforts of Promotional Products Association International (PPAI) to help achieve member and association success.
As the Director of Finance, AJ has over thirty years of business experience. His previous positions have included senior business executive for companies like Miller Freeman’s Dallas Trade Show & Publishing Division as a CFO consulting manager and owner of Hunter Concepts. He also brings solid management experience as a financial controller, business manager and financial consultant. AJ earned his MBA and BBA from Texas Christian University. He has earned the Prestige Club Achiever award for Outstanding Performance, Outstanding Controller/Operations Manager and Performance Excellence Challenge Cup from Ricoh US. He also earned both the Miller Freeman’s Best Practice Award for Individual Excellence and Spirit Award for Individual Excellence.
Anne is the director of public affairs and is responsible for guiding PPAI’s legislative and government relations efforts—including taking a contingent of PPAImembers to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also oversees the Association’s product responsibility programs including the development of industry best practices and the PPAI Product Safety Summit—a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.
Carol was introduced to the promotional products industry in 1984 and has worked for both the supplier and distributor sides of the business prior to re-joining PPAI in 2010. Carol combines her industry knowledge and her association experience in membership, recognition, engagement and overall association management to direct the key initiatives in support of members at-large and the regional association community. She is also available to work with regional associations on volunteer and program development, strategic planning and Board optimization. Photos of her culinary expertise can be viewed on Facebook.
Darel is the director of expositions and meetings and is responsible for presenting all the many services and products of PPAI to the membership at The PPAI Expo and Expo East. Darel has been in the tradeshow industry for 25 years, having managed shows for horses, heavy road equipment, apparel and raw leather. Darel is a proud father of four and a huge sports fan. His ideal day is watching his kids play their sports.
Ellen oversees the business development sales team who sell on behalf of Expo, Expo East, all PPAI Publications as well as NALC, Tech Summit, WLC, Product Responsibility Summit, and SPARK in addition to developing the Distributor Engagement Program, creating new revenue opportunities and driving ideas for new revenue partnerships with both industry groups and associations in the marketing industry.
Jennifer Crowfoot has joined PPAI as the Director of Professional Development. Jennifer comes to PPAI with over 19 years of learning and professional development experience in a variety of industries focusing on facilitation, curriculum development, adult learning, communications and change management. Jennifer has been recognized by the learning and development community by participating as a speaker and panelist at a number of learning conferences. At the 2008 Perspectives learning conference she was the recipient of the Learning Leader of the Year Award, and in 2010 she led her team to receive the Learning in Emerging Business Achievement Award. Jennifer earned her bachelor’s degree in speech communication and master’s degree in educational human development from Texas A&M University.
As the director of PPAI's membership services department, Natalie oversees recruiting and retention efforts for the Association. Natalie has over 20 years of experience in sales, service and operations. She joined PPAI in 2013, oversees a staff of 13 and is responsible for approximately 40% of the overall revenue for the association.
Keith is director of marketing and communications and currently serves as the staff liaison to the Research Committee. Keith has been with PPAI for 11 years. Prior to joining PPAI, Keith worked for the International Association of Exposition Management. He is a product of the great state of Louisiana and the “City That Care Forgot”—New Orleans.
Paul is the director of information technology for PPAI and is responsible for the management, strategy and execution of IT infrastructure for the Association. He also oversees technical projects that align with PPAI’s strategic plan to ensure effective delivery of Association programs. Currently, he serves as staff liaison to the Technology Committee. In his spare time, he enjoys family activities and playing guitar.
Tina is editor of PPB magazine and heads up PPAI’s Publications team which is responsible for producing PPB, PPB Newslink and Promotional Consultant Today. She’s also staff liaison to the Distributors Committee and manages PPAI’s philanthropic relationship with the Kids In Need Foundation. A graduate of Texas Tech University and a native Texan, she produced publications for associations serving home furnishings retailers and professionals in the hospitality industry before joining PPAI in 1995.