Supercharge Theme Park Fun With Promo

Theme parks are the go-to destinations for fun-seekers of all ages. Every year, more than 300 million people pour through the gates of America’s theme parks, seeking adventure and a little bit of childhood wonder. Whether it’s gazing at a fairytale castle or watching a parade of beloved characters, the magic never gets old.

Globally, the theme park industry is projected to grow nearly 4% annually and reach $114 billion by 2029. Much of this growth comes from more people living near theme parks, along with the power of social media, which keeps theme parks top of mind (and top of feeds). Factor in immersive experiences and new and exciting attractions, and visitors have even more reasons to return.

In the United States alone, there are more than 1,200 amusement and theme parks to explore. They range from mega parks like Disney World to regional parks like Six Flags to smaller, family-oriented parks like Oregon’s Enchanted Forest and New Hampshire’s Story Land. Three states account for more than a third of the country’s theme parks, with Florida leading the way at 175 parks, followed by Texas with 135 and California with 100.

These parks keep people coming back time after time, not only for the rides and attractions but also for the collectible souvenirs and logoed gifts. A water park-branded beach towel isn’t just a memento but a practical item people can use all summer long. A logoed neck fan isn’t just helpful on a hot day at the park but becomes a tangible reminder of fun times. And a branded fanny pack isn’t just ideal for keeping essentials handy – it’s convenient for everyday use, bringing back memories of a fun-filled day.

Promo also helps theme parks turn visitors into brand ambassadors. Nearly 3 in 4 parkgoers say they regularly use their phones during their visit, and 19% say phones improve their experience. By giving promo products that double as photo ops, like colorful tumblers filled with Insta-worthy drinks or matching promo hats the whole family can wear to watch a parade, theme parks help guests create picture-perfect moments while also providing memorable keepsakes.

While U.S. theme parks attract people from around the world, an increasing number of Americans are seeking fun experiences close to home. One survey shows that about 67% of Americans, or around 173 million people, are planning a staycation and will likely spend nearly $1,000 per person on the experience. When it comes to their preferred activity for a staycation, 30% say they like theme parks, beating out other popular choices like camping and golf staycations. Offering promo with season passes or limited- edition merch based on new attractions can entice local visitors and keep them coming back for more thrills, laughter and unforgettable moments.

These 10 U.S. Theme Parks Reign Supreme

Here’s a look at America’s leading theme parks by annual attendance numbers:

Promo opportunities abound, from souvenir cups with discounted refills to branded ponchos for unexpected splash zones.

Raise Your Promo Glass

At theme parks, beverages are more than just refreshments – they’re part of the story. Consider the Blue Milk at Star Wars: Galaxy’s Edge or the Butterbeer at The Wizarding World of Harry Potter. Guests spend upwards of $200 on food and drinks each visit, and they’re willing to spend more for themed sips. Theme parks can take these special beverages to the next level with logoed drinkware. From collectible goblets to souvenir mugs to glow-in-the-dark tumblers, these promo items turn a unique drink into a fun keepsake.

Make Summer Jobs Stand Out With Promo

More than 200,000 people work in the theme park industry, with employment in this sector surging 23% from 2013 to 2023. Theme parks of all kinds rely on a steady workforce, including seasonal employees like high school and college students. During the summer months, many in this age group are available for part-time work.

Theme parks can reach these potential hires and recognize their hardworking staff with promo like custom T-shirts and water bottles. By using custom products, theme parks can create a sense of belonging, turning summer workers into lifelong fans.

Give Guests More 
Bang For Their Buck

Rising costs and inflation have some families rethinking their theme park visits. For example, many things that were once free, like shuttle rides, now carry a fee. A Disney World vacation for a family of four is $1,000 more expensive now than in 2019. Financial reports from Disney, Universal and Six Flags show declining attendance as some consumers are opting to skip the theme park in favor of a cruise or international travel.

As a result, theme parks need creative ways to entice visitors through the gates. Promotional products can be just the way to bring guests back. Items like refillable logoed cups or free themed tote bags can make park visitors feel like they’re getting more for their money. These tangible items can help reinforce good times and build brand loyalty, even when ticket prices are higher.

Promo That Gives VIP Vibes

Theme park visitors want thrills and excitement, but they also want personalized experiences that feel custom-made just for them. In fact, nearly half of theme park guests (47%) say personalized experiences justify a higher admission price. Go beyond VIP tours with special merch like name-personalized apparel and customized drinkware. When theme parks combine immersive attractions with personalized promo, they can elevate the experience, increase in-park spending and make every visitor feel like a VIP.

Campaign Collateral

Available in flavors like island paradise and with a scent like coconut breeze, the Sunscreen and Lip Balm with Carabiner makes a thoughtful treat for long days under the sun at theme parks. The carabiner clip makes it easy to attach to backpacks, strollers and more.

SnugZ USA / PPAI 112982, Platinum / snugzusa.com

The Silicone Hydro Flying Disc makes a fun giveaway near water-themed attractions or picnic areas. Available in a handful of vibrant colors, it’s made from silicone, making it perfect for sailing through the air and floating on the water.

HPG / PPAI 110772, Platinum / hpgbrands.com

Theme park visitors can enjoy some hands-free fun with this Recycled Sport Fanny Pack made from 100% recycled polyester. It features three zippered compartments and an adjustable waist strap, plus a side-release clip makes it easy to secure the pack and get the perfect fit.

PCNA / PPAI 113079, Platinum / pcna.com

The Wellable Wireless Neck Fan makes a practical souvenir parkgoers can use whether they’re strolling around or watching parades. It features three adjustable fan speeds and provides up to four hours of cooling before needing a recharge.

PCNA / PPAI 113079, Platinum / pcna.com

Water parks could give the Velour Beach Towel to season ticketholders. It’s super-soft and crafted from 100% cotton terry velour. Customize with an edge-to-edge theme park logo or message for maximum impact.  

Terry Town / PPAI 230911, Gold / terrytown.com

Distribute the Poncho Ball Keychain at entrance gates. This compact keychain contains a lightweight poncho, ensuring that visitors are prepared for an unexpected downpour. It’s small enough to fit in a pocket, making it great for any outdoor adventure.

Jornik / PPAI 111065, Silver / jornik.com

A gift like Michael Storrings Summer at the Amusement Park 500-Piece Puzzle makes a great keepsake or souvenir to bring home. Its compact size makes it ideal for packing in luggage, and its cheerful watercolor imagery makes it fun for families to build together.

The Book Company / PPAI 218850, Standard-Base / thebookco.com

Sellers is a California-based freelance writer and former associate editor at PPAI.