PPAI Strategic Plan

PPAI Strategic Plan
2012 – 2015

PPAI's Vision: To champion and advance the promotional products industry.

PPAI’s Mission: The Promotional Products Association International advocates the power and value of promotional products in the marketing and advertising professions to ensure the success of its members and the global industry.

Goal 1: Deliver Great Member Value
• Expand and engage membership
• Engage members and deliver value via multiple, customizable communications channels
• Create “must attend” expositions as a platform for delivery of valuable, personalized experiences
• Help members succeed: develop tools and programs that promote member growth and success
• Elevate and engage through education: reinforce our position as the preeminent source of industry education
• Reward and recognize members through volunteer engagement and harness their professional expertise to the benefit of the industry
• Leverage technology solutions to engage and provide value to our members

Goal 2: Advocate for the Industry
• Engage and teach the membership to advocate the value, effectiveness and power of promotional products to their audiences
• Embrace social, environmental and product responsibility best practices
• Influence external audiences to use promotional products and understand their true effectiveness
• Reach, teach and educate younger professionals and college students about the industry as a whole, career opportunities and ultimately the power and effectiveness of the medium
• Influence legislative and regulatory actions and keep policy makers mindful of our industry’s issues and concerns
• Influence regulatory bodies on promotional products industry issues and establish PPAI members as “good actors” as it relates to compliance issues

Goal 3: Engage the Global Marketplace
• Drive PPAI’s visibility to reinforce our position in the international promotional products industry
• Cultivate relationships and create alliances with other membership organizations internationally
• Define common ground
• Elevate and influence product safety and compliance in a global marketplace
• Develop revenue opportunities from international activities that support PPAI’s strategic vision and plan

Goal 4: Manage an Efficient, Progressive and Professional Organization
• Effectively utilize all resources to advance the goals of the association
• Continue to evolve governance structure to be representative of the needs of  to maximize volunteer recruitment, effectiveness and satisfaction
• Run an efficient business
• Be a preferred employer
• Leverage technology solutions to support internal initiatives and objectives
• Be an example of an environmentally friendly organization



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