Strategic Foresight offers the promise of continued business growth in a world of uncertainty.

Whether yours is a small shop looking to grow beyond your current set of customers, or a larger organization faced with ever-increasing demands for growth, Strategic Foresight can help.

• An introduction to Strategic Foresight
• Plays provide real-world applications
• A collection of useful activities designed for your business
• Examples help you implement the plays 

What Is This Playbook?

This book introduces the concept of Strategic Foresight and its application. It has been carefully designed to explain Strategic Foresight and provide plays, or activities, you can carry out to get the benefits of Strategic Foresight for yourself. Within these pages are a collection of activities for use in varying situations to help your company get ahead.

When we say strategic foresight, we mean the capacity to look at the future and spot emerging trends so you can proactively address them, either by preparing for the disruptions they will bring or by orienting yourself to be in the best possible position to take advantage of these trends. Either way, it’s guaranteed that the clearer you are about what’s coming, the more prepared you are to succeed in the days ahead.

How Does This Playbook Work

In the first few chapters, some basic explanations are layed out so you get an idea of the territory of strategic foresight. Then comes the section marked Plays. Flip through them to find the strategies you believe are best suited to your organization—those most likely to catalyze, accelerate, or increase your likelihood of success. Then read the overviews. They are purposefully kept brief so you can quickly scan and choose plays that seem best for you. At this stage, your goal is to follow the recipe. Just adhere to the instructions and experience the benefits they’ll bring to you and your organization.

The plays vary in application for different kinds of organizations. Sprinkled throughout are examples for three types of organizations. These examples are just a handful of ways to apply the plays. They are provided to make it easier to see how application might happen, not to limit your imagination.

Get your copy of The PPAI Strategic Foresight Playbook, a step-by-step guide to implementing strategic foresight and operational excellence for promotional products industry businesses.

Free flipbook/PDF version
Free EPUB File (for tablets)

Order a hardcopy version: (located under the Books & Resources section of the website)
$18 PPAI Members (login required) / $25 PPAI Associates
Supplies are limited!

Need more than 10 printed playbooks?  Please email playbook@ppai.org for more information.

Take the online assessment to find out your company's strategic foresight preparedness.