PPAI And SAGE Announce Strategic Alliance

PPAI and SAGE Streamline Process for Enrolling in Power of Two Benefits

IRVING, TX and ADDISON, TX (April 5, 2016) – Promotional Products Association International (PPAI; ppai.org), the world’s
largest not-for-profit association for the $20 billion promotional products industry, and SAGE® (sageworld.com), the industry’s
leading technology provider, are rolling out a new process for distributors to automatically receive the combined benefits of a
PPAI membership and a SAGE Total Access subscription through the Power of Two alliance.

Effective April 1, 2016, eligible SAGE Total Access subscribers will automatically receive a membership to PPAI and, in turn,
PPAI members will receive a subscription to SAGE Total Access, giving them access to SAGE Online, SAGE Web and SAGE
Mobile, SAGE's premier suite of product research, presentation, CRM, order management and virtual sampling tools.

Small distributors, with sales less than $250,000, will receive a single, co-branded invoice for both their PPAI membership and
SAGE Total Access subscription. Additionally, small distributors no longer have to redeem a voucher in order to sign up, making
it easier for them to receive these combined benefits. No additional charges will be added to receive the Power of Two benefits.
Larger PPAI distributor members will continue to receive a voucher for SAGE Total Access with their PPAI membership and be
invoiced separately for their SAGE services.

Whether signing up through PPAI or SAGE, distributors will automatically begin receiving the Power of Two and PPAI member
benefits immediately. In addition, distributors will continue to have the option of being billed on a monthly or annual basis for
their PPAI membership and SAGE subscription.

“We’re always striving to provide our subscribers with the best resources in the industry,” said David Natinsky, president of
SAGE. “PPAI has long been the leading authority, advocate and voice in this industry. By providing our subscribers with direct
access to PPAI member benefits like legislative action tools, product safety initiatives, professional development, and thousands
of dollars in business savings, we’re giving them the opportunity to develop as industry leaders."

PPAI members are eligible for substantial discounts with companies such as FedEx and QuickBooks. In addition, they have
access to the industry’s leading education programs and networking events, and receive all PPAI publications at no additional
charge. PPAI is a highly-respected organization that leads the way in influencing industry legislation, is the principal industry
source on product safety and compliance and grants the designations MAS+, MAS and CAS to industry professionals.

Paul Bellantone, CAE, president and CEO of PPAI, said, “As our technology partner, SAGE provides our members with
business management solutions that allow them to excel in the industry. Through this streamlined process, we are making it
easier for distributors to grow their businesses in 2016 and beyond.”

For more information on PPAI’s member benefits and savings opportunities, call PPAI at 888-I-AM-PPAI (426-7724) or visit
www.ppai.org/join.

For questions regarding SAGE products and services, please call 800-925-7243 (SAGE) or visit www.sageworld.com.

About PPAI

Founded in 1903, the Promotional Products Association International (PPAI) is the world’s largest and oldest not-for-profit
association serving more than 13,000 corporate members of the $20 billion promotional products industry which is comprised of
more than 33,700 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington,
D.C., and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading
promotional products safety and compliance program, a prestigious professional development and certification program; and
publishes industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments,
calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information,
visit PPAI.org and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.

About SAGE

SAGE, based in Addison, Texas, is the leading provider of information, marketing and business management solutions to the
promotional products industry. In addition to SAGE’s flagship SAGE Online™, SAGE Mobile™, and SAGE Web™ research and
business management services, SAGE also provides the industry with other research services, order management, website and
email services, e-commerce solutions, end buyer catalogs, artwork services, payment processing, tradeshows, tradeshow
management services, and lead retrieval software. SAGE is also the exclusive technology provider for the Promotional Products
Association International (PPAI), the industry’s non-profit association. For more information, please visit www.sageworld.com or 


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