Creating End User Loyalty

Keeping your current customers is the single most important factor in your success, but do you really know who your buyers are? Released in January 2003, PPAI's Creating End-User Loyalty Study provides the crucial information you need to meet your buyers' expectations.

  • What can you do to earn your end-users' loyalty?
  • What keeps buyers coming back?
  • How many advertising dollars do these buyers allocate to promotional products?
  • What is the average price-point of products purchased by buyers?
  • Who is their preferred source for promotional products?
  • Is there a gap between what you provide and what your customers expect?

The Creating End-User Loyalty Study helps you answer these and other questions. Areas examined include customer relationships, value, sales/service/billing processes, delivery and profiles of end-users of all sizes.

You need this information to do business in today's competitive business environment, and it's available to PPAI members for only $35 and to nonmembers for $50. To order your copy, visit or call 888-I-AM-PPAI (426-7724).



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