Be A Squeaky Wheel



Encourage others to follow your example by spreading the message through your social media channels to protecty our access to experts:

• #promoproducts pros: protect your access to expert education. Talk to your congressperson today! http://bit.ly/kdmg86
• I love PPAI Professional Development and just took steps to protect it. Take Action Now: http://bit.ly/kdmg86
• #PPAI issued action alert: Act now to protect the education you rely on! http://bit.ly/kdmg86

Did you know that April 15-21, 2012 was National Volunteer Week? This week in 1974, “Celebrating People in Action” was established by President Richard Nixon.

One of the many great things about America is the spirit of volunteerism that is prevalent from coast to coast. Between September 2010 and September 2011, 63.4 million people volunteered through and for organizations. While people don’t volunteer to receive something tangible in return, promotional products are a great way for groups to show their appreciation to those who give so much to our communities and also to spread their message. Nonprofit organizations are the third largest buyers of promotional products. With more than 1.5 million nonprofit organizations counted in 2010, nonprofits are a vibrant part of the promotional products market. Have you shared the power of promotional products with your member of Congress lately?

Last month, nearly 60 industry professionals advocated for the industry in D.C. as part of PPAI’s Legislative Education and Action Day (L.E.A.D.).

Right now is the perfect time to build on the relationships started at L.E.A.D. and to remind your members of Congress (MOC) about the positive impact of promotional products, not only for businesses, but for nonprofits too. Promotional products are the most cost-effective method for smaller businesses and nonprofits to market their products, services and messages.

•    Share with your MOC how the products you manufacture or sell are used to reinforce personal relationships with customers, clients and prospects.
•    Reiterate that you’re part of an industry that produces $16.5 billion in annual revenues and employs more than 457,000 Americans. 
•    Also remind him or her that the promotional products industry is composed of more than 95 percent small businesses.

At the end of your conversation with the staffer, thank them for their time and for the Representative or Senator’s support of the promotional products industry.



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