Overview And Agenda




2017 Tech Summit
August 16-17, 2017
Four Seasons Hotel Austin
Austin, TX



See below for a sample of the 2016 program agenda. The 2017 program agenda will be available late spring 2017.


Tuesday 8/16/2016 top
3:00 PM - 5:00 PMRegistration Open · Market Street Foyer · Street Level
4:30 PM - 6:30 PMWelcome Reception · Waterfront D · Atrium Lobby Level

Sponsored by: Essent Corporation
Wednesday 8/17/2016 top
7:30 AM - 8:30 AMNetworking Breakfast · Grand Ballroom Foyer · Street Level
Registration · Market Street Foyer · Street Level
8:30 AM - 9:30 AMCybersecurity: Protect Your Enterprise · Grand Ballroom C · Street Level
· Anne Marie Chun (Synack, Inc.)
· Gus Anagnos (Synack, Inc.)

Promotional products companies care too little about security and provide very limited budgets to address security and disaster recovery.
9:35 AM - 10:35 AMElectronic Standards And How They Will Change The Industry · Grand Ballroom C · Street Level
· Moderator: Dale Denham, MAS+ (Geiger)
· Panelists: Ajay Kaul (San Mar)
· Eric Alessi (Essent Corporation)
· Eric Shonebarger (HIT Promotional Products)
· Irwin Goldstein (HALO Branded Solutions)

What does the future of electronic communication mean to the promotional products industry and how will we get there? In this session, you will see a clear road map for electronic communication in the industry and leave with a plan to utilize to help your company become significantly more efficient.

Sponsored by: Geiger
10:35 AM - 11:00 AMNetworking Break · Market Street Foyer · Street Level

Sponsored by: Distributor Central, LLC
11:00 AM - 11:45 AMBig Data – Can We Apply It And How? · Grand Ballroom C · Street Level
· Sherry Yazdi (IBM)
· Kanal Jain (IB<)

What exactly is “Big Data” and what distinguishes it from Data Warehousing and other things that have been going on for years? Example use cases relevant to the Promotional Products Industry will be presented along with a survey of some of the products currently available in this space.
11:45 AM - 1:00 PMNetworking Lunch & Awards Presentation · Grand Ballroom C · Street Level
1:00 PM - 2:00 PMWhat’s Working With Search Engine Optimization? · Grand Ballroom C · Street Level
· Jason McDonald
2:10 PM - 3:10 PMDealing With Risky Legal Issues · Seacliff D · Bay Level
· Mike Wilkos (Vantage Apparel)

This session will provide a concise overview of what promotional products companies need to know to successfully navigate the intersection between the law and IT. Topics include the Canada Anti-Spam Law, the importance of document-retention policies, laws regarding Personally Identifiable Information, balancing management needs with employee privacy rights, and unique issues pertaining to Internet sales tax.
ERPs in Promotional Products Industry: What’s Working Now? · Grand Ballroom C · Street Level
· Moderator: Jon Norris (Starline)
· Panelists: Daniel Becker (Kotis Design)
· David Jackson (Sweda)
· Patrick Elliott (SnugZUSA)
· Tim Nale (BIC Graphic North America)

This panel discussion will feature ERP team members from both distributors and suppliers who have implemented a variety of solutions including custom built in-house, open source, commercial, on premises, hosted, cloud-based and industry specific. Issues such as initial customization and implementation, on-going development, integration and support will be discussed.
3:30 PM - 5:00 PMTechnology Tips · Grand Ballroom C · Street Level
· Dale Denham, MAS+ (Geiger)
6:00 PM - 9:00 PMMix & Mingle Dinner

The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Thursday 8/18/2016 top
7:30 AM - 8:30 AMNetworking Breakfast · Grand Ballroom Foyer · Street Level
8:30 AM - 9:30 AMProject Management · Grand Ballroom C · Street Level
· Joel Bancroft-Connors (AOL)

From the minute the project begins, the project begins to change and disasters await. In this session, we will describe what really happens in the project management world. More importantly, we’ll provide practical (scrappy) tips on how to thrive by avoiding the predictable pitfalls of nearly every project.
9:40 AM - 10:55 AMHands on Promostandards Web Services – Distributors · Seacliff D · Bay Level
· Eric Shonebarger (Hit Promotional Products)
· Mike Plourde, MAS (Geiger)

Live demonstration of building a web service by a distributor using PromoStandards. Highly interactive session. At the end of the session, it will be demonstrated how once built for 1 supplier, the distributor adds new credentials and is integrated with other suppliers.
Hands on Promostandards Web Services – Suppliers · Grand Ballroom C · Street Level
· Eric Alessi (Essent Corporation)
· Paul Fleischman (Polyconcept)

Live demonstration of building a web service by a supplier using PromoStandards. Highly interactive session. At the end of the session, it will be demonstrated how once built for 1 distributor, the supplier is integrated with other distributors.
10:55 AM - 11:10 AMNetworking Break · Market Street Foyer · Street Level
11:10 AM - 12:10 PMIntegrating With SAGE · Grand Ballroom C · Street Level
· Eric Natinsky (SAGE)

Learn how to implement real-time data exchange between suppliers and distributors through SAGE. Suppliers will see how to feed product information, live inventory, and order status to all distributors in the industry to improve efficiencies, reduce customer service calls, and sell more product. Distributors will learn about how to consume this data using a live datastream to power their websites and other internal applications.
12:10 PM - 1:10 PMNetworking Lunch · Waterfront AB · Atrium Lobby Level
1:10 PM - 2:10 PMMoving to 365 – Lessons From The trenches · Grand Ballroom C · Street Level
· Moderator: Dale Denham, MAS+ (Geiger)
· Panelists: Doug Andreasen (PPAI)
· Crystal Hafford (Prime Resources Corp.)
· Chris Schlemmer (DistributorCentral LLC)

Office 365 is becoming more popular both for the productivity suite as well as email hosting. Using Microsoft to host your email is becoming more popular as the prices dropped and time is at a premium. We’ll explore how industry people justified the decision to move to hosted email and what they would do differently. We’ll also learn from those who have made the switch to the full Office 365 suite.
Tactics For Recruiting IT Talent · Seacliff D · Bay Level
· Kevin Kerl (SelectOne)

There’s no question that today’s technical professional is in high demand and you need them! So how do you build your technology dream team in a tight job market? Learn how technology firms approach this problem. Hear strategies they use to recruit and retain quality technical talent for the long term.
2:10 PM - 2:25 PMNetworking Break · Market Street Foyer · Street Level
2:25 PM - 3:25 PMDesigning The Redesign Process · Seacliff D · Bay Level
· Michael Conway (Polyconcept North America)
· Panelists: Bryony Zasman (ZOOMcatalog)
· Casey Schorr (Printfection)
· Frank Wiggins (Gemline)
· Paul Elfstrom (PPAI)

Redesigning your company website is no easy task. This session will cover tools, processes, and considerations for spearheading a website redesign. We will explore various case studies and learn from challenges, miscalculations, and triumphs.
Role Of Mobile In Promotional Products · Grand Ballroom C · Street Level
· Moderator: Mike Knapick (SanMar)
· Panelists: Jason Nokes (DistributorCentral, LLC)
· Jim Franklyn (InkHead, Inc.)
· Rebekah Ellis (SanMar)

The conventional wisdom is to create a “mobile-friendly” website. But how exactly do promotional-products consumers browse and interact on mobile? Does anyone in the industry have a successful app? How should you design for mobile? During this session, our panelists will answer these questions and share success stories, traffic statistics, and predictions about the future of mobile.
3:30 PM - 4:15 PMFuture Technology View · Grand Ballroom C · Street Level
· Thomas Frey (DaVinci Institute)
4:15 PM - 4:30 PMWrap Up · Grand Ballroom C · Street Level


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