Overview And Agenda

Find The Next Great Idea At North American Leadership Conference

A strong results-driven, multi-national program, led by an elite group of recognized leaders and innovators, the PPAI North American Leadership Conference (NALC) delves into the most relevant, top-of-mind business issues and idea impacting the promotional products industry with an emphasis on networking events, emerging business issues, trends and best practices.

“Attending NALC provides a wonderful opportunity to get a pulse on the industry,” said Bob Levitt, PromoShop. “Having key leaders from many markets and vantage points provides global understanding of the state of the industry.”

20 MAS Points

The following is the 2014 agenda.

Sunday 8/10/2014 top
7:45 AM - 4:00 PMOptional Golf Outing
Join your fellow NALC attendees for a great day of golf at one of New England’s best golf courses, Pinehills Gold Club in Plymouth, Massachusetts. The NALC Golf Outing will include lunch, a round of golf and transportation. Departure from Revere hotel: 7:45 am Additional Registration Fee Required
12:00 PM - 4:30 PMOptional "Bah" Hop & Boston Tour
Join Devin Piscitelli of Aakron Line and Jessica Hutwelker of Match-Up Promotions for a wicked awesome afternoon. Starting with a land and sea Duck Tour excursion, followed by a historic stroll along the Freedom Trail with stops at some of Boston’s oldest and finest watering holes. Start practicing your best Founding Father pose, and take the chance to get to know your compatriots! Departure from Revere Hotel: 12:30 pm Additional Registration Fee Required
1:00 PM - 4:00 PMCertification Exam
Pre Registration Required
1:00 PM - 6:00 PMRegistration · Box Office
6:00 PM - 9:00 PMPPB Rising Stars Reception and Dinner · Space 57
Office Beacon
Monday 8/11/2014 top
7:30 AM - 8:15 AMNetworking Breakfast · Space 57
8:30 AM - 10:00 AMEconomy 2014 and Looking Forward · Theater 1 · Alan Beaulieu (Economist)
One of the country’s most informed economists, Alan has been providing workshops and economic analysis seminars in countries across the world to literally thousands of business owners and executives for the last 25 years. He is co-author of Prosperity in the Age of Decline, a powerful look at how to make the most of the US and global trends over the next 20 years. Alan also co-authored Make Your Move, a practical and insightful guide on increasing profits through business cycle changes, and noted by one reviewer as “simple, yet awesome.” As the chief economist for numerous US and European trade associations, it has been remarked that Alan’s “insight into our business, a track record of accurate forecasting, and unparalleled knowledge of global markets has earned him the respect and appreciation of key business leaders in our industry.” Pronouncements from ITR Economics™ and/or Alan have appeared in/on: the Wall Street Journal, New York Times, USA Today, Knight Ridder News Services, Business Week, Associated Press, The Washington Times, CBS Radio, CNN Radio, Sirius talk radio, KABC, NPR affiliate WLRN and numerous other outlets.
10:00 AM - 10:15 AMNetworking Break · Theatre Foyer
10:15 AM - 11:15 AMTeambuilding Activity · Space 57 · Jay Nathanson (Target Marketing)
11:30 AM - 12:15 PMTalent Management - Pre-Session · Theater 1
12:15 PM - 1:15 PMNetworking Lunch · Space 57
1:30 PM - 3:00 PMChasing Stars: Talent Management · Theater 1 · Boris Groysberg (Harvard Business School)
Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous awards for his research, which focuses on the challenge of managing human capital at small and large organizations across the world. His work focuses, in particular, on how firms can achieve a sustainable competitive advantage by engaging employees in the implementation of business strategy. Groysberg is author of the award-winning book Chasing Stars: The Myth of Talent and the Portability of Performance. A frequent contributor to Harvard Business Review, he has written many articles and case studies on how firms hire, engage, develop, retain, and communicate with their talented employees. Before joining the Harvard Business School faculty, he worked at IBM.
3:15 PM - 4:00 PMThree Things That Could Change Our Industry · Space 57
4:00 PM - 4:15 PMNetworking Break · Theatre Foyer
4:15 PM - 5:15 PMOperational Efficiencies (Distributor Perspective) · Space 57 · Gene Geiger, MAS (Geiger)
6:30 PM - 9:30 PMMix & Mingle Dinner
Walking into a room of strangers might seem intimidating, but for NALC attendees it’s a prime networking opportunity. The Mix & Mingle Dinner is an unconventional and exciting dining experience designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Tuesday 8/12/2014 top
7:30 AM - 8:15 AMNetworking Breakfast · Space 57
8:30 AM - 10:00 AMGenerational Challenges In The Workplace · Theater 1 · Tammy Erickson (Tammy Erickson Associates)
Tammy Erickson’s career has revolved around building and managing successful, innovative organizations. Her most recent work has focused on the changing workforce, demographic trends and how corporations can most effectively "engage" these employees - capture hearts and minds. That work lead to several years of research into generational differences, and the important clues they provide to understanding what we each want from work. Early in Tammy’s career, she was fascinated by the challenge of developing strategy when R&D success determined a firm's strategic options. This lead to her first co-authored book on linking R&D investments to strategy and many years of helping organizations become more innovative, including a deep dive into systems thinking and organizational learning. Her goal today is to help organizations and individuals develop a compelling view of the future, to discern and describe interesting trends, and provide actionable counsel. Her work is based on extensive research, well-grounded and academically rigorous, and fundamentally optimistic.
10:00 AM - 10:15 AMNetworking Break · Theatre Foyer
10:15 AM - 11:15 AMBreakout Session: Selling To Gen Y · Theater 1 · Mark Graham (commonsku)
Breakout Session: The New Cold Call: How to Generate Business through New Technologies · Space 57 · Danny Rosin (Brand Fuel, Inc)
11:30 AM - 12:30 PMNetworking Lunch · Space 57
12:30 PM - 1:30 PMWhen It Hits The Fan: Now What Do I Do? Crisis Management and Recovery · Theater 1 · John Macomber (Harvard Business School)
1:30 PM - 1:45 PMNetworking Break · Theatre Foyer
1:45 PM - 3:15 PMAligning Strategy and Sales · Space 57 · Frank Cespedes (Harvard Business School)
The most crucial connection in any organization seeking to grow is between sales and strategy. But research indicates a big gap in this area and a lot of wasted money and managerial effort. This session, based on research and work with many companies, will focus on core levers for linking strategy and sales efforts and driving profitable growth. I will also leave you with some diagnostics that you can use with your people when you leave the Conference and return to your firm.
3:20 PM - 4:20 PMClosing General Session · Space 57 · Jonathan Isaacson (Gemline)
4:20 PM - 4:30 PMNALC Wrap Up and Conclusion · Space 57
5:30 PM - 10:00 PMClosing Event: Boston Style Island Clam Bake
Depart hotel at 5:30 pm



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