Overview And Agenda

Find The Next Great Idea At North American Leadership Conference

A strong results-driven, multi-national program, led by an elite group of recognized leaders and innovators, the PPAI North American Leadership Conference (NALC) delves into the most relevant, top-of-mind business issues and ideas impacting the promotional products industry with an emphasis on networking events, emerging business issues, trends and best practices.



Attendees earn 12 MAS points for the NALC program

Rise above the rest by earning an industry designation. PPAI live education provides opportunities to learn from industry experts while earning credit toward certification. The MAS logo next to this event indicates both course level and the amount of credit provided. The journey is easy with more opportunities than ever before to earn your designation. For more information, visit the PPAI Certification page. 

Below is the tentative agenda for the 2016 North American Leadership Conference. Additional details on the event will be available soon. Schedule subject to change.


Sunday 8/14/2016 top
1:00 PM - 6:00 PMRegistration · Atrium Lobby Level · Lower Atrium
4:15 PM - 5:00 PMFirst Time Attendee Reception · Atrium Lobby Level · Waterfront AB
All first time attendees are welcome to gather to meet each other in a small group setting before the event kicks off.
5:00 PM - 6:00 PMOpening General Session and PPB Rising Stars Awards Presentation · Atrium Lobby Level · Waterfront CDE
6:00 PM - 9:00 PMOpening Night Dinner and Guest Speaker: A Story Of Redemption and Hope · Atrium Lobby Level · Waterfront CDE
Ishmael Beah was born in Sierra Leone on November 23, 1980. When he was eleven, Ishmael’s life, along with the lives of millions of other Sierra Leoneans, was derailed by the outbreak of a brutal civil war. After his parents and two brothers were killed, Ishmael was recruited to fight as a child soldier. He was thirteen. He fought for over two years before he was removed from the army by UNICEF and placed in a rehabilitation home in Freetown, the capital of Sierra Leone. After completing rehabilitation in late 1996, Ishmael won a competition to attend a conference at the United Nations to talk about the devastating effects of war on children in his country. It was there that he met his new mother, Laura Simms, a professional storyteller who lives in New York. Ishmael returned to Sierra Leone and continued speaking about his experiences to help bring international attention to the issue of child soldiering and war affected children.
Monday 8/15/2016 top
7:30 AM - 8:45 AMNetworking Breakfast · Street Level · Market Street Foyer
8:45 AM - 9:50 AMThe Economy & Potential Impact of The Election · Street Level · Grand Ballroom BC
Arthur B. Laffer’s economic acumen and influence in triggering a world-wide tax-cutting movement in the 1980s have earned him the distinction in many publications as “The Father of Supply-Side Economics.” The Laffer Curve is one of the main theoretical constructs of supply-side economics, illustrating the tradeoff between tax rates and actual tax revenues. Dr. Laffer’s career has been marked by experience and success in business, in public policy, and as an academic economist and professor. Dr. Laffer was a member of President Reagan’s Economic Policy Advisory Board for both of his two terms. He was a member of the Executive Committee of the Reagan/Bush Finance Committee in 1984 and was a founding member of the Reagan Executive Advisory Committee for the presidential race of 1980. He also advised Prime Minister Margaret Thatcher on fiscal policy in the U.K. during the 1980s. Dr. Laffer was formerly the Distinguished University Professor at Pepperdine University and a member of the Pepperdine Board of Directors. Dr. Laffer currently lives in Nashville, Tennessee where he is the founder and chairman of Laffer Associates, an institutional economic research and consulting firm, as well as Laffer Investments, an institutional investment management firm utilizing diverse investment strategies. The firms provide research and investment management services to a diverse group of clients, which includes institutions, pension funds, corporations, endowments, foundations, individuals and others.
9:50 AM - 10:10 AMNetworking Break · Street Level · Market Street Foyer
10:10 AM - 11:10 AMCompeting Through Business Innovation And Enterprise Marketing · Street Level · Grand Ballroom BC
Eric McDermott - As part of the Senior Leadership Team of Pacific Advisors, Eric leads the client and career relations, marketing, technology, client servicing, and call center to care for the ongoing concerns of clients, career candidates, brokers and advisors throughout the state. Eric is co-founder and COO of the Advanced Practice Network (APN). He brings over fifteen years of enterprise marketing, technology, and operational experience. Prior to Pacific Advisors, Eric founded a marketing services company specializing in product and web design, data systems, and promotional marketing. Under Eric’s leadership, his firm provided marketing services for Fortune 500 companies such as Intel, Qualcomm, Genentech, Time-Warner Cable, SuperValu, Cox Communications, Iomega, Lucerne Foods, and House of Blues.
11:15 AM - 12:05 PMGeneral Session · Street Level · Grand Ballroom BC
Michael Perry is the Founder of Kit, a virtual marketing assistant for business owners that was acquired by Shopify in April 2016. Michael started working in family businesses at 10 years old, and is a self proclaimed small business survival enthusiast. In 2013 he was awarded Innovator of the year for small businesses at the Innovation Summit, and in 2016 was recognized by Forbes for 30 under 30 in the world of marketing
12:05 PM - 1:15 PMNetworking Lunch · Atrium Lobby Level · Waterfront A
1:15 PM - 2:15 PMIt's Time To Disrupt You: The Changing Landscape For Promotional Products · Street Level · Grand Ballroom BC
Jay Samit, is a dynamic entrepreneur and intrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. Described by Wired magazine as “having the coolest job in the industry,” he has raised hundreds of millions of dollars for startups, sold companies to Fortune 500 firms, transforms entire industries, revamps government institutions, and for three decades continues to be at the forefront of global trends. Samit helped grow pre-IPO companies such as Linkedin, held senior management roles at EMI, Sony and Universal Studios, pioneered breakthrough advancements in mobile video, internet advertising, ecommerce, social networks, ebooks, and digital music that are used by billions of consumers every day. Combining innovation with commercial success, Samit is the consummate dealmaker; his list of partners and associates reads like a who’s who list of innovators, including: Bill Gates, Steven Spielberg, Steve Jobs, Reid Hoffman, David Geffen, Richard Branson, Paul Allen, and Pierre Omidyar. An adjunct professor at USC, Samit teaches innovation at America’s largest engineering school.
2:15 PM - 2:45 PMNetworking Break · Street Level · Market Street Foyer
2:45 PM - 3:45 PMBreakout Sessions
4:00 PM - 5:00 PMPromotional Products 2020 · Street Level · Grand Ballroom BC
6:30 PM - 9:30 PMMix & Mingle Dinner
The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Tuesday 8/16/2016 top
7:30 AM - 8:45 AMNetworking Breakfast · Street Level · Market Street Foyer
8:45 AM - 10:00 AMFlawless Execution · Street Level · Grand Ballroom BC
Dan Barnett is a recognized expert on business and has appeared regularly on CNBC's "Squawk Box", Bloomberg and the Wall Street Journal to speak on CEO confidence and leadership. Dan has headed companies for some of the world's leading corporations including Nestlé, Pillsbury, Weyerhaeuser, and Constellation Brands as well as running smaller private companies. He is currently the CEO and owner of The Primavera Company, a small real estate and natural gas company with operations in three states. Dan has a global consulting and speaking business and is Chair of two Vistage private advisory boards in Reno Nevada.
10:00 AM - 10:20 AMNetworking Break · Street Level · Market Street Foyer
10:20 AM - 11:15 AMBreakout Sessions
11:30 AM - 12:30 PMChanges In Technology · Street Level · Grand Ballroom BC
Duncan Logan is the founder and CEO of RocketSpace, a technology campus headquartered in the heart of San Francisco. It provides office space and accelerator-like services to a curated community of startups and global corporations designed to help them bring the future to market. RocketSpace’s perfect ecosystem has fueled the success of more than 750 startups, including Uber, Spotify and Leap Motion, and more than 100 corporate partners, such as Tata Communications, Lufthansa, Schneider Electric and Pfizer. At 24, he started his first company, CITYPRO, which he built to $8 million in revenue over a three year period, before its sale in 2000. In 2002, Duncan joined MessageLabs, an early SaaS security company, which he helped to build until it was sold to Symantec in 2008 for $700 million.
12:30 PM - 1:45 PMNetworking Lunch · Street Level · Market Street Foyer
1:45 PM - 2:45 PMBreakout Sessions
2:45 PM - 3:00 PMNetworking Break · Street Level · Market Street Foyer
3:00 PM - 4:00 PMGeneral Session - Artificial Intelligence · Street Level · Grand Ballroom BC
4:00 PM - 4:30 PMNALC Wrap Up And Conclusion · Street Level · Grand Ballroom BC
6:00 PM - 10:00 PMExperience San Francisco
Explore highlights of San Francisco while networking with NALC colleagues. Dive deep into Alcatraz history with a private, after-hours, ranger-led tour. Then take in the sights of the Bay Area including the city skyline, Golden Gate Bridge and sparkling bay lights with a dinner cruise around the bay. This closing event will be one to not miss!



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