Marc Gruder, Sales Manager 5/2/13

MARC GRUDER

968 Jadestone Circle · Orlando, Florida 32828

407.490.6202 · mg07@msn.com

 

SENIOR SALES & BUSINESS DEVELOPMENT EXECUTIVE

More than 25 years of experience in the promotional products industry. Managed companies with sales ranging from start-up to over $6 million. Increased sales and brand recognition through targeted internet advertising, direct sample mailings, product placement on industry web search engines, print advertising in industry catalogs, attending industry trade shows and personal sales calls to the national accounts and large accounts. Strong team leadership and project management skills. Manage concurrent project simultaneously.

 

 

Budgeting l Cost/ Benefit Analysis l Employee Training l Vendor Relations/Negotiations l Business Development l Account/Territory Management l Client Relations l Marketing Tools Development l Product Marketing l Branding l Internet Marketing l Attend Trade Shows/Follow UP

 

DIXON TICONDEROGA · Orlando, Florida · 7/2012 – 4/2013

Supplier of printed pencils, crayons, markers and highlighters to the promotional products industry.

 

Promotional Products Sales Manager

Manage sales to existing and new accounts. Increase brand awareness in the promotional products industry of the DIXON Brand name

Achievements:

  • Supervised 2013 catalog development team, designed 2013 trade show booth and created new sample kits. Customer distribution for catalogs and email blasts increased 110% by my customer contact database. Added multiple traveling tradeshows to increase brand awareness. Won 60 first time buyers in the first quarter of 2013.
  • Sales visits to National accounts. Presented line, emphasized new and bestselling products, reviewed marketing opportunities. Qualified Dixon as a vendor and was able to distribute marketing materials to their sales teams.
  • Dixon had developed a reputation of poor complaint resolution. Instituted mandates that every complaint must be acknowledged within 24 hours and resolved within 48 hours. Reviewed all complaints personally and made resolution decisions. We had numerous compliments of our new culture.

 

HPC GLOBAL – HANOVER PEN CORPORATION · Hanover, Pennsylvania · 5/2011 – 6/2012

Supplier of printed writing instruments, anti-microbial gels and assorted desk accessories to the promotional products industry.

Vice President of Sales

Accountable for increasing sales and brand awareness. Defined strategy and business plan for sales and marketing. Planned, supervised and attended national, regional and traveling trade shows. Traveled to large customer’s offices to make sales presentations. Placed an emphasis on Internet marketing through e-mail blasts. Marketed a new line of anti-microbial gels.

Achievements:

  • Introduced e-mail blasts as a form of marketing to increase HPC brand awareness and generate sales. Selected products and worked with art department for creation of emails. Program themes included anti-microbial gels before flu season, pink products before breast cancer awareness month, USA made before July 4th, and other themes. HPC's web activity increased 225%. First time buyers increased 29%.
  • Visited national accounts to present the line and discuss marketing alliances for upcoming year. Negotiated sales volume rebate programs. Sales with these accounts grew 8%.
  • Changed the emphasis of the trade shows transitioning from a few national shows to more regional and traveling shows. Placed emphasis on quality time with customers rather than volume. Shipped orders increased by 7% and core business increased by 10%.
  • Spearheaded the annual catalog project. Worked with art department, VP, customer service and printer to ensure project was completed and distributed by deadline date.

 

 

ROCKET NEVADA – APOLLO PROMOTIONAL PRODUCTS · Henderson, Nevada · 7/2004 – 4/2011

Supplier of printed writing instruments to the promotional product industry.

Founder/Principal

Created new business to supply printed writing instruments to promotional product distributors. Managed daily operations of a startup business including customer service, accounting, production, personnel, sales and marketing. Did cost benefit analysis for all products. Designed and developed catalog, email blasts, sample kits, sample mailings and flyers.

Achievements:

  • Created sales and marketing plan in line for a startup company's budget. Created web site with web design team. Chose product line along with competitors price analysis, Performed cost analysis to determine pricing.
  • Created catalog and all other sample and marketing pieces with an outside graphic artist. Grew sales from 0 to over $700,000 in a seven-year period.
  • Received ASI, 5 star rating and Sage A+ rating from customers; the industry’s top awards for quality, communication, delivery, problem resolution and imprint.
  • Shipped over 99% of orders on time.
  • Created culture of quality first, everything else secondary. Averaged less than a quarter percent of gross sales in returns.

 

KWIK KLIK – ISLAND PEN MANUFACTURING CORPORATION · Brooklyn, New York · 7/1985 – 6/2004

Supplier of printed writing instruments to the promotional product industry.

Senior Vice President, Vice President, General Manager,

Managed all operations of a $6.2 million business. Created sales and marketing plan making continual adjustments each year to allow for changes in the market. Planned, supervised and attended nine industry trade shows per year. Traveled to national accounts and potentially large customers for sales presentations. Chose new products and provided competitors pricing comparison, cost analysis and profit analysis.

Achievements:

  • Visited national and regional accounts. Presented line, emphasized new and bestselling products, reviewed marketing opportunities and negotiated sales volume rebates. Served as a presenter at many regional sales meetings. Grew national accounts from under $1 million to $3.75 million in sales.
  • Served as Team Leader and trained the V.P. of Sales, department heads including customer service, production, printing, purchasing and bookkeeping. Received ASI, 5 star rating from customers for 15 straight years.
  • Created workflow and procedures in order to decrease throughput from 10 business days to three business days and improved on time shipping to 99%.
  • Kwik-Klik was a 100% USA Made Pen Company. Foresaw the industry changing to imports. Despite owner resistance, began importing products in addition to USA made line. Eventually outsourced the manufacture of USA made line to a local manufacturer and closed manufacturing facility. This led to a reduced work force, a major reduction in overhead and a healthier company prepared to move forward with increased sales and profits.
  • Compensation package included a percentage of the pretax profit. Received a bonus 14 years in a row.
  • Directed transformation of entire company from manual to computer based. Worked with accounting to create a P&L to the owner's satisfaction. Streamlined processes to create faster throughput of orders, increased customer service and quicker invoice generation for increased cash flow.
  • Supervised 87 personnel, both union and non-union with no work stoppages. Instituted quality awareness and decreased returns by 55%.

 

EDUCATION & CERTIFICATION

Master of Arts in Education and Sports Medicine

University of South Dakota, Vermillion, South Dakota

 

Bachelor of Science in Education and Sports Medicine, Cum Laude

Ithaca College, Ithaca, New York



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