Regional Associations
RAC’s Purpose

RAC’s Purpose

About RAC

RAC Board

Rena Ashfeld, CAS (District 3), RAC President

Rena Ashfeld is VP of Sales at Webb Company-HPG, a supplier of personal care items. “I have been an industry professional since 1995, both as a supplier and a distributor. I absolutely LOVE this industry ... the products and the people! I am a big proponent of supporting our regional association; since 2002 I have been active with the Upper Midwest Association of Promotional Professionals (UMAPP) as a volunteer and Board member. I've held positions on the Executive Board (Secretary, Treasurer, Vice President, President, Past President and RAC Delegate); have chaired the Professional Development, Social and Booth Show Committees; and was their 2018 and 2019 RAC Delegate. As I rotated off the UMAPP Board and began my journey with the RAC Board, I knew it was the right step in my volunteerism—to be able to do something that I am passionate about and be surrounded by an amazing group of people—SIGN ME UP! I have a lot to give and like to make a difference. I served as RAC Treasurer in 2018 and 2019.” Rena was recognized as an inaugural PPAI Fellow in 2016. You can read more about Rena in this PPB Magazine story

 

Rena Ashfeld (District 3)
RAC Treasurer
Webb Company-HPG
980 Aldrin Drive
Eagan, MN 55016
Work: 651.322.8290
E-mail: Rena.Ashfeld@HPGBrands.com
(term expires January 2022)

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Brian Deissroth, CAS (District 1), RAC Vice President

Brian Deissroth is the Senior Key Accounts Manager for Augusta Sportswear. Before joining Augusta Sportswear in May 2021, Deissroth spent more than 3 years with Vantage Apparel and over 4 years at APPI, a multi-line firm. In addition, Brian has worked for ASI and operated his own distributor company. Deissroth currently serves on the PAPPA Board as immediate past President and is a strong advocate for the regional association community.

 

Brian Deissroth (District 1)
RAC Vice President 
425 Park W Dr
Grovetown, GA 30813
Cell: 856-366-7075
Email: bdeissroth@augustasportswear.com
(term expires January 2023)

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Thomas (Tom) Clouser, MAS (District 1), RAC Treasurer

Tom Clouser, MAS, began his career in the promotional products industry before he was “officially” in the industry—as a buyer of branded marketing tools at a large financial institution and is a 22-year veteran of the promotional products industry who has been a distributor, supplier and even an end-user. He is a strong advocate of the benefit and power of regional asso­ciations and has volunteered in numerous positions including President of Three Rivers Advertising Specialty Association (TRASA), Show Chair, Education Chair and most recently Secretary of the RAC Board. Tom serves on the RAC Board of Directors because “this industry has given me so much—volunteering is my way to give back. My experience gives me a unique perspective on the industry. I am dedicated to continuing to make the regional community a valuable resource for the industry.”

 

Thomas (Tom) Clouser, MAS (District 1)
RAC Treasurer

E-mail:  clouser33@gmail.com
(term expires January 2022)

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Michelle Sherwin, MAS (District 2), RAC Secretary

Michelle Sherwin, CAS, is the Southeast Account Executive for Vantage Apparel, Inc. She is also the Immediate Past President of the Georgia Association of Promotional Products Professionals (GAPPP). With over 21 years in the industry (eighteen years as a distributor and three as a supplier), her knowledge, experience and passion for the industry is contagious. In May, Michelle attended PPAI's Legislative Education and Action Day (L.E.A.D.) in Washington, DC, where she and fellow colleagues lobbied for the promotional products industry. Michelle has also written two articles for PPB Magazine educating distributors on how to be sales consultants. Michelle was born and raised in Atlanta, GA, where she and her husband currently reside. Re serving on the RAC Board, she says, “I have truly enjoyed the last six years serving on the GAPPP Board and would love to take it to the next level. I am very passionate about encouraging people to serve and get involved with the Boards!”

 

Michelle Sherwin, CAS (District 2)
RAC Secretary
Vantage Apparel
1180 Midland Way, Ste 140
Lawrenceville, GA   30043
Phone:  723-309-5983
E-mail:  michelles@vantageapparel.com
(term expires January 2022)

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Lori Bolton-Herman (District 5)

Lori Bolton-Herman has been in sales and marketing for 25+ years—as a Nike executive and in ad specialty. Formerly with Clegg Promo, she now works for Logomark as Vice President of Sales and covers all of the regionals in District 5 in her travels. Lori served on the Northwest Promotional Marketing Association (NWPMA) Board as the Legislative Affairs Liaison for four years and on the Special Advertising Association of California (SAAC) Board for 10 years including as President in 2017. She has participated in L.E.A.D. on four different occasions representing SAAC and the state of California. Lori has been on the RAC Board as the District 5 Representative since 2018. “I am passionate about our regional community and the people I serve. Over the past two years, I have absolutely loved the role of connecting with the regionals in District 5 and bridging the gap that exists within our industry. Honestly, it took me a good year to understand what exactly my role was to feel that I was actually making a difference within the community. Now, as a Board, we have decided to move forward with a Regional Strategic Foresight Committee. I am honored to serve our community for another two years as we continue to refine, define and enhance the regional members’ experience.” Lori is married with three children (young-adult bonus twins Nicollette and Alex and teenager Lucas).  She loves tennis, camping, wine-tasting and spending time with family and friends.

 

Lori Bolton-Herman (District 5)
Logomark, Inc.
1201 Bell Ave
Tustin, CA   92780
Work:  714-552-5683
E-mail:  lori.bolton@logomark.com
(term expires January 2022)

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Lindsey Davis, MAS (District 2), RAC Liaison to the PPAI Board

Lindsey Davis, MAS is the director of promotional sales at Raining Rose where she focuses her time on leading and developing a growing and dynamic sales team while also allocating resources, exploring new investments, and crafting a strategic vision for Raining Rose Promos. 

Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003. Lindsey became president of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016 where she began as a national sales representative. She is currently serving on the PPEF Board of Trustees as the incoming vice-chair of strategic planning and budget. Over her time in the promotional products industry, she also served as the president of the Regional Associations Council (RAC), president of Rocky Mountain Region Promotional Products Association (RMRPPA), and in most other volunteer roles available in these organizations.

Lindsey has a Bachelor of Science in international business from Johnson & Wales University in Denver.

 

Lindsey Davis (District 2)
RAC Liason to the PPAI Board
Raining Rose
100 30th St. Dr. SE
Cedar Rapids, IA 52403
Work: (319) 200-4808
Email: ldavis@rainingrose.com
(term expires January 2023)

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Steven Lazarus, MAS (District 2)

Steven Lazarus, MAS is a second-generation industry veteran. He began in 1996 working with his father’s distributorship while attending college and moved to the supplier side upon graduation where he worked for 8 years. In 2005 Lazarus moved to Florida and 3 years later began working to grow the family distributorship, Promotional Breezes, Inc., as the Vice President of Sales and Marketing. Lazarus has been a longtime industry volunteer that began as a member of the SAAGNY tradeshow and membership committees. Since that time, he has served south Florida for seven years with GCPPA as a Board member and served two years as President in 2018 and 2019.

Lazarus is a believer in collaboration and worked to create opportunities to serve the industry with partnering regional associations and worked to build a bigger give-back program locally.

In addition to serving the promotional industry, Lazarus is active as a local business leader and is an advocate for adoption and surrogacy. He resides in South Florida with four-year-old twin daughters Maya and Leah.

 

Steven Lazarus (District 2)
Promotional Breezes, Inc.
16145 US Hwy 441 Suite B
Delray Beach, FL 33446
Work: (954) 567-2664 x3
Email: steven@promotionalbreezes.com
(term expires January 2023)

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Kara Keister, MAS, MBA (District 3)

Kara is a passionate go-getter who has learned ask questions and never take no for an answer. Kara started her promotional professional career on the distributor side 11 years ago in sales. Her sales role allowed her to use her marketing background and love of all things brand to become a top-level sales-person within the company and eventually move to her new role at Social Good Promotions as Promise Keeper. Kara began her tenure with the OPPA board since 2015 where she learned the ropes from long-time regional volunteers. She served as President of the OPPA Board from 2017-2019. Her goal in 2017 was to right the financial course of the organization and 2018 to redevelop the board with new talent to move the organization into the future. In her third and final year as President, Kara worked with new board members and the executive committee to encourage and allow them to move quickly into leadership roles for the organization. As Immediate Past President, she helped implement safety protocols to allow for in-person events during COVID and assisted in creating “Born In Ohio”, a celebration of the birthplace of promotional products in Coshocton, Ohio. Kara has participated in LDW from 2017-2020 and was a delegate to L.E.A.D. in 2018 and 2019. She recently was elected to the RAC Board and is excited to get to work!

Kara is a self-proclaimed nerd willing to accept any challenge that comes her way. In addition to her role at soGOOD, she is an adjunct Professor in the business department at Tiffin University, teaching various marketing courses and an instructor/choreographer at Becky’s School of Dance. In her very little free time, she enjoys dancing, working out, playing with all the dogs, and binge-watching Netflix.

Kara resides in Sandusky, Ohio her husband Alex and their two fur-babies, Franklin and Sophie.

 

Kara Keister (District 3)
Social Good Promotions, Inc.
PO Box 506
Sandusky, OH 44871
Work: (313) 426-3445
Email: kara@socialgoodpromotions.com
(term expires January 2023)

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Josh Pospisil (District 4)

Josh Pospisil—“6 years into this industry and I still learn something new every single day. I absolutely love anything and everything about the amazing industry we are in. I have fallen in love with the promo world and cannot see myself doing anything else. As I am the Key Accounts Manager for Hirsch Gift, I get to talk about all the products and brands that I love and that I use in my daily life. I absolutely love chatting with people, not just talking about all the awesomeness that is Hirsch Gift, but also just connecting on a personal level and forming an actual friendship. When I am not working, I am spending time with my partner and my 2 kids, going for a run, or hanging out with my best friend and his family, Oh I am also usually posting something on social media, whether it be about a product, a picture of what I cooked on my flat-top grill, or maybe, just maybe about wearing PINK on Wednesdays.”

 

Josh Pospisil (District 4)
Hirsch Gift
5121 Ashbrook Dr.
Houston, TX 77081
Phone: 713-666-9800 ext. 121
E-mail: joshuap@hirschgift.com
(term expires January 2022)

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Sam Brown, MAS (District 5)

The proven industry marketeer & a known disruptor of the status quo. Sam has built a recognized personal and professional brand in the marketplace. Sam got an early start in the promo industry in sales, eventually running her own distributorship - buying and selling some along the way. Since relocating from Canada to the US, and back again, she has made a name for herself as the catalyst responsible for BrandVia’s Marketing and Art departments - in the Fall of 19, Sam jumped back into the entrepreneurial arena, opening the first experienced promo-specific marketing agency; aptly named, PROVEN.

 

Sam Brown (District 5)
PROVEN
43218 Charleston Way
Fremont, CA 94538
Work: 408.508.8611
Email: sam@provenstrategists.com
(term expires January 2023)

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Meredith Wallace, MAS (District 4)

I've been working in sales/account services at distributor Grapevine Designs for over 23 years. I have served on the PPAM Board for the past five years. I was president in 2018 and am the current RAC Delegate. I feel very passionate about the industry as a whole and I want to continue to support it, make it even better than it already is, have a say in how that is done and continue to be a part of working with my regional association and with PPAI. I have recently completed both my CAS and MAS and wish to continue to grow and learn as much as possible from all of the wonderful people in the regional associations, the business service providers, suppliers and distributor members of PPAI. In my free time, I stay busy as a super fan for my husband's band, running my 12-year-old son around and spending time with my three rescue dogs.

 

Meredith Wallace (District 4)
Grapevine Designs
8406 Melrose
Lenexa, KS 66214
Work: 913.307.0225
Email: mwallace@grapevinedesigns.com
(term expires January 2023)

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Harold Wood (District 1), Immediate Past RAC President

Harold Wood is an account manager for BIC Graphic serving the District of Columbia, Delaware, Maryland, Virginia and West Virginia and has been an active leader for CPPA, SAAGNY and VAPPA. Harold is the proud recipient of the Supplier of the Year Award for both VAPPA (2013 and 2017) and CPPA (2016), a PPAI Volunteer of the Year nominee (2015 and 2016) and a VAPPA Hall of Fame Award winner and is a member of the inaugural class of PPAI Fellows. In January 2020, Harold was inducted into the Chesapeake Promotional Products Association (CPPA) Hall of Fame in recognition of his outstanding and lasting contribution to CPPA and the promotional products industry.

 

Harold Wood (District 1)
Immediate Past RAC President
BIC Graphic USA
1 Dawson Dr
Fredericksburg, VA  22405
Work:  732-552-7434
E-mail:  harold.wood@bicgraphic.com
(term expires January 2021)

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Past Presidents