RE: Safety Sense report on Minneapolis KSTP-TV ABC 5 on Wednesday, February 15, 2012
State governments, businesses, organizations and the national government are making tough decisions about where to invest resources and the promotional products industry appreciates the difficult choices that must be made. Despite budget strain, the government and its agencies must market its programs. We maintain that when an organization needs to cut marketing dollars, the decision should be based on the effectiveness of the marketing mediums in consideration.
In order for government agencies such as Homeland Security and the Minnesota Joint Analysis Center (MNJAC) to be effective, they must first keep the lines of communications open to the citizens they serve. One of the most important things to remember in any emergency preparedness plan is what to do and how to get help. Promotional products assure the information is always close at hand.
Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 58 percent of consumers retain them for one to more than four years, delivering the highest rate of reach, recall and return on investment in the advertising industry.
Promotional products and the messages they carry help national, state, county and local governments to keep their citizens safe and well prepared by providing essential public service and safety information in a timely and reliable manner through the best communications medium possible – promotional products. And that makes Good Sense.
For more information: www.ppai.org/research
– Promotional Products Association International