PPAI Leads Industry with Advocacy Efforts

Media Contact: 972-258-3063


New "How To" Video Shows Industry Practitioners Best Practices For Advocacy Irving, Texas, (September 24, 2010)

As part of its ongoing government relations effort, Promotional Products Association International (PPAI) has just released a video titled, "Advocating for the Industry: The Easy, Fool-Proof Way to Make a Difference." The video, a quick, four-minute illustration of how easy legislative advocacy can be, is the first of its kind in the promotional products industry, and is sure to serve as an example for other industries with similar missions.  

"It is our intention that the simple steps outlined in this video motivate PPAI members to join our grassroots effort to communicate the value, power and effectiveness of promotional products to all of our elected officials," said Anne Lardner, PPAI senior manager of public affairs. "Our hope is that this video will inspire industry professionals to send an email, make a phone call and schedule that personal visit to an elected official."

The "Advocating for the Industry" video uses hand-drawn characters, manipulated by nimble fingers, set against a white board to illustrate just how simple it can be to take an active role in legislation affecting your industry. The video is designed for PPAI members to forward to associates or include in business or government affairs presentations.

For information regarding Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3063 or email Public Relations. To learn more about PPAI’s government relations efforts, visit www.ppailaw.org or email Anne Lardner.

PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are a multi-billion dollar industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database.



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