FOR IMMEDIATE RELEASE
Kim R. Todora
Promotional Products Association International (PPAI) L.E.A.D. promotes awareness of important communications strategies in support of promotional products industry, buyers and end users, Washington, D.C., March 30-31, 2011
IRVING, Tex., (March 15, 2011) – Promotional Products Association International (PPAI; ppai.org) the not-for-profit association for more than 8,000 members of the $16 billion promotional products industry, continues its ongoing work to educate federal agencies through its Legislative Education and Action Day (L.E.A.D.). PPAI and its members will share with legislators and staffers important communications strategies and the merits of promotional products as a sustainable part of, and vital tool in the delivery of government programming and services in Washington, D.C., March 30-31, 2011.
Promotional products are an integral part of daily life and frequently serve as both effective advertising and useful tools for home, work or recreation. Many federal agencies rely on promotional products to communicate the availability of essential services to hard to reach groups. Promotional products extend the reach of federal programs that utilize integrated marketing campaigns to reach those who need services the most.
“We are grateful to our legislators, membership and constituents nationwide for their support in this effort. The PPAI Legislative Education and Action Day (L.E.A.D.) supports the strategic use of the services and products provided by its members in the good work of federal agencies to assure essential services are communicated and delivered to those who need them the most,” said Steve Slagle, CAE, PPAI president and CEO.
The annual L.E.A.D., the Legislative Education and Action Day, will be held March 30-31, 2011 in Washington, D.C. and is organized to allow promotional products professionals the chance to educate Congress on industry-critical issues as well as the power, impact and job-generating value of promotional products. The event will include visits to more than 80 representatives of the Senate and House from 25 states. In addition to this Federal initiative, PPAI provides members law alerts and the necessary tools and strategies for successful meetings with local government as well. To learn more about PPAI’s government relations efforts, visit www.ppailaw.org.
Editor’s Note: The Census Bureau says that for every one percent increase in mail response it will save taxpayers $85 million in costs, primarily from hired temporary employees collecting the information in door-to-door interviews. (Source: Promotional Products Business, August 2010)
PPAI – the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 8,000 global members. Promotional products are a multi-billion dollar industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 888.426.7724.