Kim R. Todora, PPAI
IRVING, Tex. (February 15, 2012) – Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 10,000 member companies of the $16.5 billion promotional products industry, today announced PPAI and the Specialty Advertising Association of California (SAAC) have come to terms on an agreement to produce PPAI’s brand.™ ™ at The 2012 SAAC Show, August 8-9, 2012, at the Long Beach Convention Center in Long Beach, California.
"We are excited that PPAI and SAAC will work together once again to bring brand. to The 2012 SAAC Show," said Darel Cook, PPAI director of expositions. "Incentive and recognition products are an important product segment for each of our organizations. Being able to present a west coast opportunity for distributors to see branded products and to learn how to incorporate them into their sales is a key initiative for PPAI."
PPAI’s brand. is the industry’s most highly-regarded incentive products showcase, giving the industry an all-access pass to the $46 billion incentives market. brand. presents a dedicated environment for the industry to come together face-to-face, preview the hottest branded products from the best names, and learn how to add incentives to the product and marketing mix.
"brand. returns and I couldn’t be happier," said Craig Reese, SAAC President. "This will be our third year in partnering with PPAI to bring brand. to our Long Beach show. It keeps getting bigger and bigger every year and more premium companies are finding the value in being inside the brand. aisle. For distributors, it brings them new products to show and sell their customers, especially now with name brand products being sought more than ever."
Since 1903, the Promotional Products Association International, a not-for-profit, has been the standard-setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members. Today, PPAI serves more than 10,000 global members who lead the $16.5 billion industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.
About The SAAC Show
SAAC’s annual tradeshow is held annually with more than 450 supplier exhibitors and over 2,000 qualified distributors and sales personnel from all over the country. Educational programs and entertainment highlight this annual "big event" The SAAC Show provides many ways to get business done including opportunities to network with colleagues in a festive atmosphere. The SAAC Show marks the beginning of the industry’s second selling season.