Promotional Consultant Magazine Moves To A New Interactive Digital Platform


Kim R. Todora

Promotional Consultant Magazine Moves To A New Interactive Digital Platform

The Redesign Of Promotional Consultant, Powered By PPB Magazine, Has Transformed The Monthly Publication Into A Truly Interactive, Reader-Friendly Format  Designed With The Reader, Industry And Advertiser In Mind

IRVING, Tex., (June 16, 2011) – Promotional Products Association International (PPAI;, the not-for-profit association for more than 8,500 members of the $16.5 billion promotional products industry, today unveiled its revolutionary interactive digital format for Promotional Consultant magazine.

Beginning with the June 2011 issue, Promotional Consultant will be published on a new digital platform that significantly heightens the reader’s experience. Readers will enjoy the ease of intuitive navigation, keyword searches, fully printable pages, (by range or the entire magazine), smartphone text-only conversion, draggable zoom and social media sharing. Promotional Consultant is truly designed for today’s multi-platform reader with intuitive elements giving the reader the ability to advance through the pages effortlessly. Rich engagement features like video interviews, audio clips, and social media sharing will stimulate interaction, activate reader response and create vivid advertiser recall.

Published digitally since January 2009, it is the only interactive, digital-only magazine in the promotional products industry, reaching more than 70,000 distributor salespeople every month. New interactive features include the reader’s ability to post to social media sites, share content with other industry contacts, hear audio interviews, see video clips and view a thumbnail of advertisements.

“With the new Promotional Consultant platform, we are thrilled to provide industry sales professionals a truly new and exclusive interactive digital magazine with full functionality, combined with real-time relevant content, delivered with an exceptional understanding of its target audience,” said Melissa Hendrick, PPAI director of professional development and business media. “Designed with the reader, distributor and advertiser in mind, Promotional Consultant aims to deliver faster browsing, intelligent searching and more intuitive navigation. The advertiser receives dual ad placement in Promotional Consultant and PPB, two award winning publications with a digital plus print reach of more than 70,000 industry leaders and promotional consultants, all wrapped up nicely with a complimentary digital lead program.  Promotional Consultant is truly an interactive digital experience that will eclipse all other competing print-only publications.”

Promotional Consultant’s advertisers will gain a value-added return on their investment from the monthly publication’s bundle with an ad in PPB magazine, giving advertisers dual distribution (print and digital), two and a half times the circulation of any competitor magazines and a complimentary digital lead program with leads sent directly to the advertiser’s e-mail box within moments of a reader requesting more information on a product or service.  Companies which are looking for an alternative to the ad clutter of a typical product-driven print magazine will benefit from PPAI’s newly enhanced Promotional Consultant interactive magazine design and advertiser response tools.

PC Editor, Tina Berres Filipski, said “Our goal with the new platform for Promotional Consultant is to engage the reader in a new way that makes reading much more of a 3-D experience with audio, video and links. Rather than being set up in a printer’s format, like so many digital magazines today, the new Promotional Consultant is designed on a revolutionary navigation system. There are no more turning pages in this new platform—readers will advance through the issue by clicking on colored dots that take them to the next story. This new platform takes learning about the profession, the industry and the business to a whole new level. It makes reading a much more engaging—fun—and productive experience.”

First issue features:
• Selling To A Multicultural Market
• Finding Inspiration: Eight Tips To Jump-Start Your Creativity
• Bowled Over: A Winning Promotional Campaign
• Pump Up Sales With These Sales-Promotion Ideas
• Delegation: From D’oh! To Ooh!

• Twitter -!/PPAIPubs
• Facebook -

About PPAI
Since 1903, Promotional Products Association International, a not-for-profit, has been the standard setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members.  Today, PPAI serves more than 8,500 global members who lead the $16.5 billion dollar industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at

Editor’s note: Cover Art Available Upon Request




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