IRVING, Tex. (January 31, 2012) – Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 10,000 member companies of the $16.5 billion promotional products industry, today announced PPAI and the Specialty Advertising Association of Greater New York Inc. (SAAGNY) have come to terms on an agreement extension to produce PPAI’s brand.™ ™ at PROMOTIONS EAST in 2012. Over the last two years, brand. has demonstrated consistent growth and received accolades from show participants.
"We are excited that PPAI and SAAGNY will once again work together to bring brand. to PROMOTIONS EAST," said Darel Cook, PPAI director of expositions. "Incentive and recognition products are an important product segment for each of our organizations. Being able to present an east coast opportunity for distributors to see branded products and to learn how to incorporate them into their sales is a key initiative for PPAI."
"Offering brand. enhances what is already the east coast’s premier event in the promotional products industry," stated Jonathan Riegel, SAAGNY executive director. "PPAI’s brand. showcase continues to enhance the event’s overall experience and educational opportunities and we are pleased to be working with PPAI again this year at PROMOTIONS EAST."
PPAI Executive Vice President, Bob McLean, and Cook, met with Riegel, in Suffern, New York at the SAAGNY Winter Showcase to finalize the details. PROMOTIONS EAST will once again be host to brand., the industry’s most highly regarded incentives showcase where promotional consultants can meet factory representatives, scope out the latest branded products and learn how to add incentives to their product portfolios. PROMOTIONS EAST will be held in Atlantic City, New Jersey, June 3-6, 2012.
Since 1903, the Promotional Products Association International, a not-for-profit, has been the standard-setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members. Today, PPAI serves more than 10,000 global members who lead the $16.5 billion industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.
Specialty Advertising Association of Greater New York (SAAGNY), headquartered in Woodcliff Lake, New Jersey, is the largest regional association in the promotional products industry and serves the states of New York, New Jersey and Connecticut.
About PROMOTIONS EAST
PROMOTIONS EAST is the largest and oldest promotional products industry trade show on the East Coast with more than 500 exhibiting suppliers and more than 3,500 distributors. The three-day event includes education, networking and social events, combined with a high-energy experience on the trade show floor. This year’s event will be held in Atlantic City, New Jersey, June 3-6, 2012.