FOR IMMEDIATE RELEASE
Kim R. Todora
The Promotional Products Industry’s Largest Tradeshow Opens Its Doors For The First Time To Hosted-Buyers During The PPAI Expo, In Las Vegas, January 2-6, 2012
IRVING, Tex., (April 27, 2011) – Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 8,500 members of the $16 billion promotional products industry, today announced its new hosted-buyer engagement strategy to launch at The PPAI Expo beginning in 2012. Every year, The PPAI Expo strategically evolves to meet the needs of the PPAI members and the industry at large, and this year is no different. The new hosted-buyer initiative is a natural next step in achieving the association’s strategic goal to reach and teach buyers about the value and benefits of promotional products and their intrinsic return on investment within the marketing communications channel. Hosted-buyers will join with distributors at the Mandalay Bay Convention Center in, Las Vegas, for one-on-one appointments, networking activities and new and branded product browsing.
The hosted-buyer initiative capitalizes on a trend currently active in sixteen of the twenty-eight regional associations. It creates a forum for distributors and suppliers alike, to maximize, for one day (Friday) only, the hosted-buyer interface, while thoughtfully preserving the balance of the week for the traditional course of business.
The invitation-only, hosted-buyer initiative is designed for distributors who wish to create a one-on-one enhanced sales experience geared towards identifying and satisfying the needs of key buyers. The program serves the unique needs of suppliers as well, by providing a setting in which to create brand awareness, present case studies and discuss the benefits of promotional products directly with buyers and their distributors.
“The decision to grant hosted-buyers access to The PPAI Expo represents another step in the show’s evolution and an emerging industry trend. We intend to leverage the benefits of a hosted-buyer program on behalf of our member distributors, suppliers and buyers alike,” said Steve Slagle, CAE, PPAI president and CEO. “For the first time, hosted-buyers will experience the crown jewel of the industry to discover the full scope of promotional solutions available to them.”
Hosted-buyers will have the opportunity to participate in a variety of Expo activities during the week, in tandem with host distributors, such as brand., Awards Program, Buyer-Targeted Education Workshops, ONE and The PPAI Expo now open to hosted-buyers on Friday, January 6 only.
Hosted-Buyer Event Schedule
Wednesday, January 4 PPAI Awards Program
Thursday, January 5 Buyer-Targeted Education Workshops, 9 am to 12 pm
Thursday, January 5 brand. (distributor hosted)
Friday, January 6 The PPAI Expo Floor (distributor hosted)
Supplier, Mark Abels, MAS, Selco president and Distributor, Chuck Fandos, GatewayCDI president, both agree, “Providing a forum, at the industry’s premier show, for distributors and suppliers to work in tandem to generate sales and enhance partnerships through face-to-face interaction with buyers is an excellent way to promote industry growth and The PPAI Expo is the ideal show to help drive that growth.”
The PPAI Expo hosted-buyer initiative offers uniquely qualified buyers unprecedented exposure to the biggest and best promotional products exposition in the industry. It provides distributors and suppliers the most powerful sales tool in the customer relationship and cultivation toolbox – face to face contact. Among the top 50 expositions in the U.S., The PPAI Expo delivers the greatest efficiency in lead generation ROI in the industry with more than 1,450 exhibitors, 335,000 square feet of exhibit space and 12,000 attendees. For more information visit: www.theppaiexpo.com.
PPAI – the promotional products industry’s only international not-for-profit trade association – offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 8,000 global members. Promotional products are a multi-billion dollar industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 888-426-7724.