PPAI Launches Digital Lead Program


Keith Vincent, Marketing & PR Director

PPAI Launches Digital Lead Program
Gives Advertisers Channel To Deliver Information On Products To Promotional Consultant Readers

Irving, TX (December 7, 2010)—Promotional Consultant, the innovative digital magazine published by Promotional Products Association International (PPAI), announced today steps to take digital to a new level. Partnering with an industry advertising and lead response management company, PC has launched a new digital lead management system where it’s 70,000 subscribers and 166,390 total readers can access information on advertisers and their products through one portal.

Through the digital lead management system, readers can search advertisers by company name, product category or reader service numbers. They can link directly to product information and the company website, and can also request the advertiser contact them for more information. Plus, PC readers will receive e-mail alerts following the delivery of each issue of the digital magazine, directing them to the online portal.

“At PPAI, we are always working to break ground on defining new ways to integrate media and technology,” says Melissa Hendrick, Director of Professional Development and Integrated Media. “This new digital lead management system allows our advertisers to make more personal connections with our readers, and gives our readers more search options when it comes to sourcing products for their customers.”

The new lead response tool is another way PC is delivering a wide variety of online engagement tools to enhance the readers’ virtual experience. Click here to subscribe to PC. Click here to view PC’s lead response tool.

About Promotional Consultant

Debuting in 2006, Promotional Consultant (PC) Digital magazine is published monthly by the Integrated Media department of Promotional Products Association International. Designed specifically for the distributor salesperson in mind, it offers brief, easy-to-read articles and useful educational information both the novice and the veteran distributor will find germane to selling in today’s economy. PC is a free publication available for distributor sales professionals in the promotional products industry, and is delivered by email and posted online.

About PPAI

For information regarding Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 888-426-7724.

PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 8,000 global members. Promotional products are a multi-billion dollar industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message.



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