The promotional products industry plays an important role in the national economy—collectively the industry provides more than 455,000 jobs and $16.5 billion annually. Although promotional products play an important role in making the public and other audiences aware of important initiatives and are essential elements in successful marketing programs, all too often the industry comes under scrutiny when budgets are tight and cuts must be made.
Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted audience in a tangible, long-lasting and memorable manner. Studies show that a company using a promotional product as its primary marketing piece gains an 85-percent increase in positive brand image by consumers. You don’t need to look any further than the 2010 Census for proof that promotional products work.
The U.S. Census Bureau achieved its goal of 72% mail-back participation rate and saved $1.6 billion dollars on the 2010 census. A significant contribution to that savings was the use of targeted marketing in the Bureau’s Integrated Communications Plan. The campaign utilized promotional products in its paid advertising and media, partnership programs, census in schools, and events to achieve its objectives. The high response rate and budget surplus are strong indicators of the effectiveness of integrated marketing and the use of promotional products.
The same products that significantly improved the mail-back participation rate for the U.S. Census make a difference in the lives of American citizens every day.
Our industry is filled with professionals who passionately pursue and fulfill programs that bring a return on investment to charities and hospitals, to families and children in need and to their communities across the country. On a winter day in New York, imprinted blankets distributed to the homeless transform into a message of hope, caring and community. A key chain with a whistle handed out to students at a self-defense class becomes an empowering tool. A t-shirt given to children at a summer outdoor program is a memorable, functional keepsake. When the shirt is decorated with the phone number to call if the child is found lost, the imprinted shirt becomes a prudent safety precaution.
An imprinted blanket, a functional key chain, a promotional t-shirt—they’re community. They’re life-saving. They’re undeniably impactful.
Since 1903, the Promotional Products Association International, a not-for-profit, has been the standard-setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members. Today, PPAI serves more than 10,000 global members who lead the $16.5 billion industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.