News
May 25, 2017
Collaboration Is A Tool, Not An End Goal – May 25, 2017
In this issue of Promotional Consultant Today, we'll share Pope's recommendations on the role of collaboration and its best use in meeting your organization's goals. Read More »
May 25, 2017
Why Daydreaming Is Actually A Good Thing – May 25, 2017
In her blog, Emma Seppälä, science director at Stanford University's Center for Compassion and Altruism Research and Education, suggests that actually a happy state is necessary for creativity. While doing research for her book, The Happiness Track, she uncovered proof that relaxation actually drives creation, as we'll explain in this issue of Promotional Consultant Today. Read More »
May 25, 2017
Advice I Wish I’d Known Then – May 23, 2017
In this issue of Promotional Consultant Today, I share the advice I would have given to my inexperienced self 25 years ago. Read More »
May 25, 2017
Five Steps To The Next Big Idea – May 22, 2017
In this issue of Promotional Consultant Today, we'll share these five key steps from business author Maggie Aland for building a business concept the right way that ensures success. Read More »
May 25, 2017
Is Your Brand Nimble Enough For Social Media? – May 19, 2017
In this issue of Promotional Consultant Today, we share 18 ways to get noticed on social media platforms the right way, as shared by social media expert Scott Ayers, so you won't make similar mistakes. Read More »
May 25, 2017
PPB Newslink May 25: Canada’s Anti-Spam Legislation Fully Enforced Beginning July 1
Canada's Anti-Spam Legislation (CASL) was enacted in 2013 to protect Canadians from commercial e-mails without their consent, and most portions became effective in July 2015. On July 1, 2017, the law completes its final phase by providing a private right of action for those who believe an email sender has violated the law. Read More »
May 25, 2017
Canada’s Anti-Spam Legislation Fully Enforced Beginning July 1
Canada’s Anti-Spam Legislation (CASL) was enacted in 2013 to protect Canadians from commercial e-mails without their consent, and most portions became effective in July 2015. On July 1, 2017, the law completes its final phase by providing a private right of action for those who believe an email sender has violated the law. Read More »
May 25, 2017
Staples Reorganizes Business Segments, Including Promotional Products, Under Pro Categories
As part of a strategic plan first introduced last year, Staples is pursuing a renewed emphasis on addressing the needs of small and mid-sized businesses and enterprise customers, and has recently launched a branding campaign to support it. The Framingham, Massachusetts-company participates in the promotional products industry as distributor Staples Promotional Products (PPAI 108945) and the promotional products market has been folded into what the company now refers to as “Pro Categories.” Read More »
May 25, 2017
Award Marketing Services, Hoffman & Edgette Announce Merger
Multi-line rep firm Award Marketing Services, Inc. (PPAI 277622), headquartered in Whitehouse, New Jersey, has announced that effective July 1 it will merge with Hoffman & Edgette to form Hoffman & Edgette Award Marketing Services. Read More »
May 25, 2017
Virtual Assistants Find A Home With U.S. Consumers
Virtual assistant devices like Amazon Echo and Google Home are finding traction with American consumers. Market research firm eMarketer expects the devices’ usage to grow 128.9 percent in 2017 as 35.6 million consumers turn to the voice-activated assistants at least once a month. Read More »
May 25, 2017
Regulatory Agencies, Anti-Spam Legislation And More In PPAI’s Webinar Series
PPAI’s webinar series this summer shines a spotlight on the legislation and agencies that regulate the industry, Canada’s new anti-spam rules and more in the coming months. The Association’s education schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. Read More »
May 25, 2017
HPPA Hosts Crawfish Boil
The Houston Promotional Products Association (HPPA) hosted a crawfish boil for the regional association’s members on May 4. Held at the home of Sean and Leslie Roark, owners of distributor PromoPros, the event drew attendees from Houston, Southeast Texas and Louisiana. Read More »
May 25, 2017
Vernon Recognizes SanMar’s Christina Hamilton As Its 2016 Account Manager Of The Year
The Vernon Company (PPAI 109323) has named Christina Hamilton, who represents SanMar, its 2016 Supplier Account Manager of the Year at the Newton, Iowa, distributor’s annual National Sales Meeting last month. Read More »
May 25, 2017
Gates to Spam Haven: Closed
In an article titled “E-Message Rules Mean Business” published in PPB’s April 2016 issue, readers were advised of the ins and outs of Canada’s AntiSpam Legislation (CASL). CASL is an anti-spam legal regime intended to protect Canadians from receiving, without effective consent, commercial electronic messages (CEMs), while also allowing a global marketplace perspective for commercial enterprise. On July 1, 2017, the final chapter of the law’s rollout will take effect when CASL provides a private right of action for those who believe a sender of a CEM has violated the law. Read More »
May 23, 2017
PPB Newslink May 23: Licensed Merchandise Sales On The Rise
Consumers' interest in licensed merchandise remains strong. In its 2017 Annual Global Licensing Industry Survey, the International Licensing Industry Merchandisers' Association (LIMA) reports that global sales of licensed products and services grew 4.4 percent in 2016 to $262.9 billion. Read More »
May 23, 2017
Licensed Merchandise Sales On The Rise
Consumers’ interest in licensed merchandise remains strong. In its 2017 Annual Global Licensing Industry Survey, the International Licensing Industry Merchandisers’ Association (LIMA) reports that global sales of licensed products and services grew 4.4 percent in 2016 to $262.9 billion. Read More »
May 23, 2017
U.S Industrial Production Forecast To Show Continued Growth In 2017
U.S. industrial production ticked up in March 0.4 percent from the same month in 2016, reports ITR Economics in the May edition of its ITR Advisor. The increase, supported by consumer spending, backs a rising trend the economics analyst firm expects to last through early 2018. Read More »
May 23, 2017
Kaeser & Blair Hosts Annual Sales Leader Summit
On May 17-20, Batavia, Ohio-based distributor Kaeser & Blair (PPAI 103148) hosted its top sales volume dealers at the Clearwater Beach Hilton Resort in Clearwater, Florida, for its annual Sales Leader Summit. Read More »
May 23, 2017
Prop 65 Expert Trenton Norris To Speak At Summit
The seventh annual PPAI Product Responsibility Summit is bringing a distinguished lineup of speakers to Newport Beach, California, on September 18-20--among them attorney and Prop 65 expert Trenton Norris. For industry businesses that have an e-commerce presence, produce a catalog or do business in California, the Summit will deliver an invaluable look at the new regulations that go into effect in August 2018. Read More »
May 23, 2017
PPAI’s Barnett Joins AzPPA To Speak On Millennial Issues
PPAI Diversity Development and Engagement Manager Seth Barnett joined the Arizona Promotional Products Association’s (AzPPA) education day on May 18 to speak on Millennials and the Millennial market. The event was held at Harley Davidson of Scottsdale and featured a full afternoon of education and networking. Read More »
May 23, 2017
Expo East Power Of Two Party and Power Luncheon Tickets Now Available
More than the average trade show, Expo East, June 12-14 at the Atlantic City Convention Center in Atlantic City, New Jersey, provides an opportunity to take part in several education and networking events. Read More »
May 23, 2017
The Vernon Company Recognizes BIC Graphic As Its 2016 Supplier Of The Year
The Vernon Company named BIC Graphic its 2016 Supplier of the Year at the Newton, Iowa, distributor’s annual National Sales Meeting last month. The Supplier of the Year Award is given annually to the industry supplier that provides the best overall service to The Vernon Company and its customers. Read More »
May 18, 2017
How Storytelling Wins The Sale, Part 2 – May 18, 2017
In yesterday's issue of Promotional Consultant Today, we shared six key elements of a compelling case study from business author and speaker Henry DeVries. Today, we'll share tips to put that story to work and get the sale over the finish line. Read More »
May 18, 2017
How Storytelling Wins The Sale, Part 1 – May 17, 2017
In part one of our two-part storytelling series, Promotional Consultant Today shares these key elements of telling a story or a case study. Business author and professional speaker Henry DeVries refers to this as "The Simple Six-Step Heroic Storytelling Formula." Read More »
May 18, 2017
Where Does Your Creativity Come From? – May 16, 2017
Have you hit a bit of dry spell? Do you not consider yourself to be creative? In this issue of Promotional Consultant Today, we share these ideas from life coach and motivational speaker Marthe to help you get out of the office and draw inspiration. Read More »