To help compete with traditional advertising media, the PPAI Suppliers Committee recently developed a new campaign that uses a simple message and icon to communicate the benefits of promotional products to end buyers.
The campaign goals are simple: Create a unified message that explains the power of promotional products, and provide a practical icon that all suppliers and distributors can display on materials presented to end users.
The result: the Promotional Products Work logos presented below.
The Suppliers Committee asks industry professionals to advance the power of promotional products by speaking with one voice. Repeated exposure will help end buyers learn that promotional products allow them to stand out and be noticed with affordable, long-lasting and measurable results.
Jpegs can be downloaded here (right-click and save as). Adobe eps files are also available below each jpg.
Adobe .eps version of the above logo available here.
Adobe .eps version of the above logo available here.
Adobe .eps version of the above logo available here.
How to use the Promotional Products Work logo:
For Suppliers: Catalogs and sales literature, websites, sample hang tags, sample boxes, envelopes, donated promotional products that include the logo
For Distributors and Sales Reps: Below e-mail signatures, catalogs and sales literature, e-mail blasts, websites, catalogs and sales literature, letterhead and envelopes, stickers (to go on samples and literature provided by suppliers that have not included the logo)
For more information, please contact the PPAI Suppliers Committee at supplierscommittee@ppai.org