A New Market

Alumni Connect
Are you a collegiate alumni? Tell us where and help spread the message of our industry to the next generation.

What is your Next Generation IQ?

A short quiz that will identify your company's understanding of the new market and help you to tailor PPAI’s diversity development tools to meet your needs.

Rebranding for the Millennial Consumer
A case study about how effective rebranding can be to attract a younger market.

How Do Businesses Adapt
Millennial Mary Ellen Harden shares creative ways for businesses to adapt to the younger buyer market.

Millennial Economics

Selling to the Millennial market is not impossible, but it does take some finesse. Learn key strategies about this unique buying group in this PromoKitchen article.

Reach Millennials on Twitter
It is critical for brands to develop a presence on Twitter that are consistent with the image of the company.



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