The PPAI Pyramid Award recognizes the outstanding, creative use of promotional products by distributor members in a variety of client programs and campaigns.
Eligibility, Deadlines And Entry Fee
1. Competition is open to PPAI member distributors and industry-recognized regional associations.
2. Promotional products campaigns/programs must be developed and conducted between August 1, 2012 and July 31, 2013.
3. Entry must be a single program utilizing at least one or more imprinted promotional products either exclusively or in conjunction with other media. Note: A program is not a collection of promotional products with the same imprint unless they are part of a strategic campaign.
4. Program must have a clearly defined objective, definable execution and reportable results.
5. Program write-up should include the budget established by the client.
6. Program must have measurable results that directly relate to the stated objective of the program.
7. Program must have a client/sponsor letter to attest to the results of the program.
8. Entry fee and return shipping charges must be paid in full at time of submission.
Deadline for program entries:
Opens June 3, 2013
Closes July 19, 2013
Entry Fee: $50 per entry-PPAI members only
Submission Requirements And Instructions
1. Select the category that best defines the program or audience. If necessary, judges will move entries at their discretion to a more appropriate category without penalty.
2. Complete the online entry form. All entries must be submitted via online entry from no later than 7/19/2013 with all entry materials shipped to be received no later than 7/26/2013
3. Print the online confirmation page to include with completed program write-up and samples.
4. Provide a written description of campaign. Please follow the sample format and provide thorough and concise answers to key questions. Click here to view samples of the entry worksheet, write up and client letter.
- Description must not exceed one typed page in size 10 font or larger.
- Description must NOT contain the individual submitters’ name or company name. Entrant identification is NOT permitted in any form.
5. Client letter must be submitted with completed program write up and campaign samples. Client letter should NOT contain the individual submitters’ name or company name. For Regional Creative Achievement submissions, a confirming letter signed by two current board members is required.
6. One sample of each imprinted promotional product(s) should be submitted with completed write-up and client letter. Points will be deducted if product samples are not submitted. Samples should be in perfect condition and must not be mounted, framed, or in any way modified for the entry presentation. Copies of letters, electronic communications, screen shots and other supporting collateral should be included at time of submission.
7. Shipping: Please package all copies of letters, screen shots, electronic communications, support materials and samples in one must be shipment.
Ship to:
PPAI Pyramid Award
3125 Skyway Circle North
Irving, TX 75038-3526
Entrants are responsible for all shipment, postage, customs clearance and insuring valuable entries against loss or damage.
8. Samples become the property of PPAI and will not be returned unless indicated on the entry submission, shipping account number provided and $10 handling fee are included at time of submission.
Categories
**Please note all Distributor Self-Promotion campaigns should be submitted into the PPAI Image Award Competition.
Business-to-Business Programs: Includes programs to introduce products, services or facilities or to generate leads, sales appointments, attendance with a specific target audience, or a general businesses marketing campaign to businesses, not individuals.
Consumer Programs: Programs to improve sales or introduce products, programs or services specifically to consumers. The type of activity should be measurable but does not need to be revenue specific and should include a quantifiable audience or element of participation.
Educational Programs: Programs to promote attendance or participation in an educational event, seminar or training program that facilitate instruction and specific learning outcomes; event can be live or online.
Employee Incentive Programs: A program designed to change behavior, generate involvement, incent achievement of goals or desired behavior with a specific award or incentive for achievement of the defined goal by the defined employee audience.
Goodwill Programs: Programs that include a goal to improve company image, to enhance customer perception or raise awareness with a focus on communication of services or programs without specific incentive.
Health/Wellness Programs: Campaigns with messaging specific to a communication, launch, invitation, etc., and information, programs and services specific to health and wellness activities. Target audience is open.
Internal Communication Programs: Programs to employees, volunteers or members promoting or communicating information without incentive. The focus is messaging or drawing attention for new programs, special events, goals, behavior, morale or involvement. Key element is “without incentive” to an affiliated audience such as employees of a company or members of an organization.
International Programs: Programs and campaigns that creatively demonstrate the use of promotional products across multicultural audiences. Write up must include description of audience and any special considerations that were required; i.e. unique customs or traditions to be included or omitted.
Not-For-Profit Programs: Programs designed to increase participation for not-for-profit groups/organizations, programs or activities specific to volunteer or employee recruitment, fundraising, donation/donor programs.
Political/Legislative Programs: Programs designed to stimulate awareness, participation or donations related to elections, awareness campaigns, petitioning, political action committees or lobbying activities in city, county, township, school district, or state or national political arenas.
Recycling/Green Programs: Campaigns designed specific to renewable or recycled activities, events or product and services. Target audience is open.
Regional Creative Achievement: Programs and campaigns demonstrating outstanding development, innovation, creativity and results in a program executed by a regional association. To be eligible the campaign must be related specifically to association activities. Regional associations may submit a maximum of two entries. This category is open to industry-recognized regional associations only.
Sales Incentive Programs: Programs with targeted audience of employee sales staff, external sales force, dealers, franchisees and retailers for the purpose of growing prospect or customer base and increasing sales, distributor, launching new product or general visibility.
Social Responsibility Programs: Campaigns designed to communicate development, involvement and commitment of an organization, company, government or individual to an ethical, ideological and voluntary obligation against social injustice and accountability for overall impact on society.
Tradeshow/Exhibit Traffic Programs: Programs designed to increase attendance or participation at/in special events that do not include an educational focus and that are held live or online.
Promotional Program Developed as a Result of a Distributor/Supplier Collaboration - Program must be a result of an idea/concept for the creation of a new or unique product to meet the direct need of the client. Letters from the client and supplier are required. Supplier letter must confirm the product specifications and its uniqueness. Both distributor and supplier will receive recognition during the PPAI Awards presentation.
Judging
A judging panel made up of outside experts and the Awards & Recognition Action Group will judge each category based on the criteria and points values listed below. In order to guarantee impartial judging, the distributor name must NOT appear on the description pages or any other accompanying labels or stationery.
All submitted entries are judged individually based on how well they deliver the required elements. Member companies do not compete against each other but earn points solely on the merit of their own entry.
Scoring
- Planning to Concept: 1-25 points
Organized fact finding; establishment of clearly defined objective, budget, audience, and timing.
- Effectiveness of Execution: 1-25 points
Thorough copy and theme development with organized campaign that is strategic in messaging, delivery method, timing, continuity and branding elements.
- Appropriateness & Creativity of Product: 1-25 points
The appropriate and creative application of product and messaging selected and delivered in a creative way for the intended audience.
- Results: 1-25 points
Reported results are confirmed in the client letter and should include as many specific and measurable criteria available. Performance and results must be tied to the original stated objective. Additional benefits or positive results should be included and will be considered.
Questions? Contact PPAI Awards & Recognition at Awards@ppai.org or 972-258-3070.
Click here to begin the PPAI Pyramid Award entry.
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