The PPAI Image Awards recognize members for creative, insightful and effective branding activities that convey information about their own company’s identity, products or services to customers and prospects within the promotional products industry.
Eligibility, Deadlines And Entry Fee
1. This award competition is open to all PPAI members
2. Eligible entries must have been developed and published between August 31, 2012 and July 31, 2013.
3. Only one entry per category/per PPAI member company
4. Any web based content must be active for judging until October 2013; if content has been updated; screen shots must be supplied at time of entry
Deadline for program entries:
Opens: June 3, 2013
Closes: July 19, 2013
Entry Fee: $50 per entry
Submission Requirements And Instructions
1. All entries must be submitted via online entry form no later than July 19, 2013 with all entry materials shipped to be received no later than July 26, 2013.
2. All catalog entries must include effective dates as noted in the eligibility; 2 copies of printed versions must be submitted for each entry.
3. Submit copies of all examples of messaging and product.
4. Provide a written explanation of the entry to include details related to concepts, timing, factors involved, and other details that demonstrate the complexity, creativity and implementation.
5. Please provide a login and password for judges use, if required, for on-line content
6. Provide a written description of submission. Provide thorough and concise nswers to key questions. Description must not exceed on typed page in size 10 font or larger.
7. One sample of each imprinted promotional product(s) should be submitted with completed write-up. Points will be deducted if product samples are not submitted. Samples should be in perfect condition and must not be mounted, framed, or in any way modified for the entry presentation.
8. Copies of letters, electronic communications, screen shots and other supporting collateral should be included at time of submission.
9. Shipping: Please package all copies of letters, screen shots, electronic communications, support materials and samples in one shipment.
Ship to:
PPAI Image Award
3125 Skyway Circle North
Irving, TX 75038-3526
Entrants are responsible for all shipment, postage, customs, clearance and insuring valuable entries against loss or damage.
10. Samples become the property of PPAI and will not be returned unless indicated on the entry submission, shipping account number provided and $10 handling fee are included at time of submission.
Categories, Descriptions And Judging Criteria
The Awards & Recognition Action Group, along with an outside panel, will judge all entries. Awards may be presented for bronze, silver and gold levels.
Self-Promotion Campaigns: Designed to promote sales or enhance the image of a company to customers and prospects. Each entry must include detailed information about a company, product, or service offered by the member and supported with examples of product, emails, mailings or other collateral for the campaign. Self-promotions are not a single product carrying a self-promotion imprint.
1. The campaign must have been conducted between August 31, 2012 and July 31, 2013.
2. Entry must be a focused campaign utilizing one or more promotional products in conjunction with other media.
3. A written description of the campaign must be included with entry and should include the following details:
- What was the objective of the promotion?
- Who and how many people/companies were in the targeted audience?
- What promotional products were used and how were they distributed to the target audience?
- In terms of creativity, strategy, copy and tactics, what were the highlights of the promotion?
- What results were achieved?
Scoring: Maximum 100 Points
1-40 Points – Originality
1-40 Points – Effectiveness of execution
1-20 Points - Results
Branding: Competition for all member types for complete branding campaigns that incorporate logo development, stationery, business cards and other print media, website, signage, corporate apparel and other collateral used by a business in a creative, flexible and effective application that conveys a consistent brand message to the respective customer/prospect audience.
1. Please provide before and after logo graphics and detail launch date of new “brand”
2. Where possible,live samples of all related new collateral should be provided along with photos of booth/signage etc. and before & after shots for all on-line content.
3. A written description of the scope of the rebranding must be included with entry and should include the following details:
- What was the rationale behind the change/update? (Update? Merger? New name?)
- How many staff members were involved in the project?
- In terms of scope, provide an explanation of how many different elements had to be re-branded and how many elements were introduced (new) as part of the new branding?
- How long did the creative process take from start to finish?
- Provide any specific concept of the new brand.
Scoring: Maximum 100 Points
1-25 Points – Originality
1-35 Points – Scope of Creative Process
1-40 Points – Complexity of Implementation
Printed Supplier Catalogs: Effective printed supplier catalogs rely on the development of comprehensive publication that delivers clear product images and complete product descriptions, detailed and concise imprinting information, and complete pricing and sales policies. Secondarily this printed media has the potential to educate a customer about the history, capabilities and sales opportunities related to a specific company/product line.
Printed Supplier Catalog Categories: (select the appropriate page count when submitting)
Catalogs 1 to 25 interior pages
Catalogs 25+ to 150 interior pages
Catalogs with 150+ interior pages
1. Provide publication and effective dates of the catalog
2. Include at least 2 pristine samples of the catalog
3. Include a written explanation that highlights the following elements:
- logical organization of content; index, product flow, industry identifiers, general information, imprint templates, additional charges etc.
- support the readability; graphic elements and other tools that make the catalog a usable tool for the customer
- special features or treatments that help the customer with error-free selection of product, preparation of quotes or placement of orders
- details that support the “brand” by providing company history, introduction to staff, capabilities or selling ideas
Scoring: Maximum 100 Points
1-40 Points – Organization and inclusion of required information
1-30 Points – Readability, quality of images (photos and graphics)
1-30 Points – Creative presentation of brand, product and capabilities
Electronic Supplier Catalog: Effective electronic supplier catalogs include the same extensive content required for a printed edition but may also apply a different logic of intuitive organization to be useful. Electronic catalogs allow for additional time-sensitive content, additional image features and other add-in features such as virtual samples, sample requests, requests for quotes, etc.
1. There is only one level of competition for the electronic catalog format
2. Electronic catalog must include “page-turning” feature; please note: electronic product libraries do not qualify for this competition.
3. Include a reference copy of printed catalog when submitting.
4. Include a written explanation that highlights the following elements:
- intuitive organization – how and why product is organized differently from print
- additional features that are present in the electronic version and not present in print media
- highlight the elements and features that support the “brand” by providing company history, introduction to staff, capabilities or selling ideas
- spotlight features that are more time-sensitive than printed media provides
- list any unique features found in the electronic format not possible in print format
Scoring: Maximum 100 Points
1-40 Points – Intuitive organization for electronic viewing
1-30 Points – Readability, quality of images (photos and graphics) and other
1-30 Points – Creative presentation of brand, product and capabilities
Printed Distributor Catalogs: Effective printed distributor catalogs require attention getting graphics and merchandising that meets a wide range of end buyer needs but can be produced within manageable time constraints and budgets. Additional challenges can exist when a variety of supplier provided images must be presented in the distributor brand.
Printed Distributor Catalog Categories
Catalogs 1 to 25 interior pages
Catalogs 25+ interior pages
1. Provide publication and effective dates of the catalog
2. Provide the type of customer/prospect on mailing list and the number of catalogs distributed
3. Include at least 2 pristine samples of the catalog
4. Include a written explanation that highlights the following elements:
- logical organization of content; index, product flow, distributor contact information, general information, imprint templates, additional charges etc.
- support the readability; graphic elements and other tools that make the catalog a usable tool for the customer
- special features or treatments that help the customer select product with an understanding of the total cost, color options, lead time, imprint etc.
- highlight the design elements that help support the distributor brand
Scoring: Maximum 100 Points
1-40 Points – Organization of required information
1-30 Points – Readability, quality of images (photos and graphics)
1-30 Points – Creative presentation of brand, product and capabilities
Electronic Distributor Catalog: Effective electronic distributor catalogs include the same extensive content required for a printed edition but may also apply a different logic of intuitive organization to be useful. Electronic catalogs allow for additional time-sensitive content, additional image features and other add-in features such as special pricing, seasonal specials, testimonials, on-line chat, email links etc. There is only one level of competition for the electronic catalog format
1. Electronic catalog must include “page-turning” feature; please note: websites which include electronic product libraries do not qualify for this competition.
2. Include a reference copy of printed catalog when submitting if available.
3. Include a written explanation that highlights the following elements:
- intuitive organization – how and why product is organized differently from print
- additional features that are possible on electronic versions and not available in print media
- features that are more time-sensitive than print format provides
- list any unique features found in the electronic format not possible in print format
Scoring: Maximum 100 Points
1-40 Points – Intuitive organization for electronic viewing
1-30 Points – Readability, quality of images (photos and graphics) and other
1-30 Points – Creative presentation of brand, product and capabilities
Questions? Contact PPAI Awards & Recognition at
awards@ppai.org or 972-258-3070.
To submit entries, click
online form.
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