PPAI Image Awards


The PPAI Image Awards recognize members for creative, insightful and effective branding activities that convey information about their own company’s identity, products, or services to customers and prospects within the promotional products industry.

Eligibility
1. This award competition is open to all PPAI members.
2. Eligible entries must have been developed and published between August 31, 2015 and April 29, 2016.
3. Only one entry per category/per PPAI Member Company.
4. Any web-based content must be active for judging until November 2016; if content has been updated, screenshots
    must be supplied at time of entry.


Deadline For Entries
 

Opens February 29, 2016
Closes on April 15, 2016                
Deadline Extended April 29, 2016

All Entry Materials Due in PPAI's Office On or Before – May 4, 2016


Entry Fee
$50 per entry (PPAI Members Only)

To submit entries, click online form

Submission Requirements and Instructions
1. All entries must be submitted via online entry form no later than April 29, 2016
with all entry materials shipped to be
    received no later than May 4, 2016.
2. All catalog entries must include effective dates as noted in the eligibility; two copies of printed versions must be
    submitted for each entry.
3. Submit copies of all examples of messaging and product.
4. Provide a written explanation of the entry to include details related to concepts, timing, factors involved and other
    details that demonstrate the complexity, creativity and implementation.
5. Please provide a log in and password for judges’ use, if required, for on-line content.
6. Provide a written description of submission. Provide thorough and concise answers to key questions. Description
    must not exceed a typed page in size 10 font, or larger
.
7. One sample of each imprinted promotional product should be submitted with completed write up. Points will be
    deducted if product sample(s) are not submitted.
Sample(s) should be in perfect condition and must not be mounted,
    framed, or in any way modified for the entry presentation.
8. Copies of letters, electronic communications, screenshots and other supporting collateral should be included at time
    of submission.
9. Shipping:  Please package all copies of letters, screenshots, electronic communications, support materials and samples
    in one shipment. Entrants are responsible for all shipment, postage, customs, clearance and insuring valuable entries
    against loss, or damage.


                Ship to:
                PPAI – Image Competition
                3125 Skyway Circle N
                Irving, TX 75038
                (972) 258-3070

10. Samples become the property of PPAI and will not be returned unless return request is indicated on the entry
      submission, a shipping account number is provided and $10 handling fee is included at time of submission.


Categories, Descriptions And Judging Criteria
*Please Note: Categories have changed.* 

Self-Promotion Campaigns
Designed to promote sales, or enhance the image of a company to customers and prospects. Each entry must include detailed information about a company, product, or service offered by the member and supported with examples of product, e-mails, mailings, or other collateral for the campaign. Self-promotions are not a single product carrying a self-promotion imprint.

1. The campaign must have been conducted between August 31, 2015 and April 29, 2016.
2. Entry must be a focused campaign utilizing one, or more promotional products in conjunction with other media.
3. A written description of the campaign must be included with the entry and should include the following details: 
        o Who and how many people/companies were in the targeted audience? 
        o What promotional products were used and how were they distributed to the target audience? 
        o In terms of creativity, strategy, copy and tactics, what were the highlights of the promotion? 
        o What results were achieved?

Scoring:  Maximum 100 points
1–40 Points — Originality
1–40 Points — Effectiveness of execution
1–20 Points — Results


Branding

Competition for all member types for complete branding campaigns that incorporate logo development, stationery, business cards and other print media, website, signage, corporate apparel and other collateral used by a business in a creative, flexible and effective application that conveys a consistent brand message to the respective customer/prospect audience.

1. Please provide before and after logo graphics and detail launch date of new “brand.”
2. Where possible, live samples of all related new collateral should be provided along with photos of booth/signage, etc.
    and before-and-after shots for all on-line content.
3. A written description of the scope of the rebranding must be included with entry and should include the following
    details:
        o What was the rationale behind the change/update? (Update? Merger? New name?) 
        o How many staff members were involved in the project? 
        o In terms of scope, provide an explanation of how many different elements had to be re-branded and how many
           elements were introduced (new) as part of the new branding. 
        o How long did the creative process take from start to finish? 
        o Provide any specific concept of the new brand.

Scoring:
  Maximum 100 points
1–25 Points — Originality
1–35 Points — Scope of creative process
1–40 Points — Complexity of implementation


Regional Creative Achievement
Programs and campaigns demonstrating outstanding development, innovation, creativity and results in a program executed by a regional association. To be eligible, the campaign must be related specifically to association activities. Regional associations may submit a maximum of two entries. This category is open to industry-recognized regional associations only.

1. The campaign must have been conducted between August 31, 2015 and April 29, 2016.
2. Entry must be a focused campaign utilizing one, or more promotional products in conjunction with other media.
3. A written description of the campaign must be included with the entry and should include the following details: 
        o Who and how many people/companies were in the targeted audience? 
        o What promotional products were used and how were they distributed to the target audience? 
        o In terms of creativity, strategy, copy and tactics, what were the highlights of the promotion? 
        o What results were achieved?
4. A letter signed by two current Board members is required, confirming the campaign and its results.

Scoring: Maximum 100 points
1-40 — Originality
1-40 — Effectiveness of execution
1-20 — Results


**NEW**
Integrated Supplier Product Marketing (Previously Supplier Catalogs)
This new category replaces the discontinued, traditional catalog categories to recognize timely, technology-focused integrated marketing strategy that demonstrates the effective use of traditional catalog presentation hand-in-hand with complementary online content. The successful integrated product marketing presentation provides an opportunity to showcase how printed product literature is complemented and enhanced by a coordinated on-line component to offer expanded information and resources.

An effective printed supplier catalog relies on the development of a comprehensive publication that delivers clear product images and complete product descriptions, detailed and concise imprinting information and complete pricing and sales policies. Additionally the printed literature should refer to online content that may offer sales pricing, special promotions, case studies, product videos, inventory, freight quotes and expanded imprinting options/examples to enhance the static printed marketing. Secondarily, this integrated marketing may expand the distributor’s awareness of company history, capabilities, product safety, social responsibility, company culture or other benefits related to the company or product offering.

Select the appropriate sub-category when submitting based on printed page count
        Integrated Supplier Product Marketing (1-25 pg catalog & online content)
        Integrated Supplier Product Marketing (26-50 pg catalog & online content)
        Integrated Supplier Product Marketing (51-75 pg catalog & online content)
        Integrated Supplier Product Marketing (76-150 pg catalog & online content)
        Integrated Supplier Product Marketing (150+ pg catalog & online content)

Required materials for entry:
1. Provide publication and effective dates of printed materials
2. Include at least two (2) pristine samples of printed materials and link to the complementary content online (open
    access content only)
3. Include a written explanation that highlights the following elements: 

        Printed content:
            o Explain the strategic flow of content, indexing, special industry identifiers, completeness of general information,
                completeness of decorating/imprint standards and options.
            o Reference creative graphical presentation of product, applications, options and overall branding
            o Highlight the coordinated strategy with online content including web addresses, QR codes, and links to
                augmented realities, case studies or other references for easy identification 
        Online content:
            o Explain the logical and coordinated organization or product and how it is complementary to printed literature
            o Call out the enhancements that are integrated in the online content that is not achievable via printed content
                and explain the value to the distributor as part of the sales process, i.e. virtual samples, freight quotes and
                inventory levels.
            o Note any special formats that are unique to online content that support the sales process 
            o Highlight the access to immersive or interactive technology such as product videos, augmented realities,
                live chat or other tools.
        Other:
            o Explain how both printed and online content provide critical information and tools that aid the distributor in 
                the product selection and order placement process
            o Explain how the coordinated content aid in error-free product selection, preparation of quote or placement 
                of orders. 
            o Highlight coordinated branding components as well as any elements that provide company history, company
                culture, awards, and or quality and service commitments.

Scoring:
Maximum 100 points
1-30 Points – Cohesive integration of print and online content
1-30 Points – Organization and inclusion of critical product and ordering information on both platforms
1-20 Points – Creative presentation of brand, product and capabilities
1-20 Points – Readability, quality of images, font, color and icon usage on both platforms


Printed Distributor Catalog

An effective printed distributor catalog requires attention-getting graphics and merchandising that meets a wide range of end buyer needs, but can be produced within manageable time constraints and budgets. Additional challenges exist when a variety of supplier-provided images must be presented in the distributor brand.

Printed Distributor Catalog Categories
        Catalogs 1 to 25 interior pages
        Catalogs 25+ interior pages

1. Provide publication and effective dates of the catalog.
2. Provide the type of customer/prospect on mailing list and the number of catalogs distributed.
3. Include at least two (2) pristine samples of the catalog.
4. Include a written explanation that highlights the following elements:
        o Logical organization of content:  index, product flow, distributor contact information, general information, 
            imprint templates, additional charges, etc. 
        o Support the readability; graphic elements and other tools that make the catalog a usable tool for the customer. 
        o Special features or treatments that help the customer select product with an understanding of the total cost, 
            color options, lead time, imprint, etc. 
        o Highlight the design elements that help support the distributor brand.

Scoring:
  Maximum 100 points
1–40 Points — Organization of required information
1–30 Points — Readability; quality of images (photos and graphics)
1–30 Points — Creative presentation of brand, product and capabilities


Electronic Distributor Catalog

An effective electronic distributor catalog includes the same extensive content requires for a printed edition, but may also apply a different logic of intuitive organization to be useful. Electronic catalogs allow for additional time-sensitive content, additional image features and other add-in features such as special pricing, seasonal specials, testimonials, on-line chat, email licks, etc.  **Please Note – Electronic product libraries and PDF’s of a catalog do not qualify for the competition**

1
. Electronic catalog must include a “page-turning” feature.
2. Include a reference copy of the printed catalog when submitting if available.
3. Include a written explanation that highlights the following elements: 
        o Intuitive organization — how and why the product is organized differently from print. 
        o Additional features possible on electronic versions that are not available in print media. 
        o Features that might be more time-sensitive than print format provides. 
        o List any unique features found in the electronic format not possible in print format.
 
Scoring: Maximum 100 points
1–40 Points — Intuitive organization for electronic viewing
1–30 Points — Readability; quality of images (photos and graphics)
1–30 Points — Creative presentation of brand, product and capabilities


Judging
A judging panel made up of outside experts and the Awards & Recognition Committee will judge each category based on the criteria and points values provided under each category description.  Points will be deducted if write up, product samples or other required materials are not received.

All submitted entries are judged individually based on how well they deliver the required elements. Member companies do not compete against each other, but earn points solely on the merit of their own entry.


To submit entries, click
online form

Questions?
Contact PPAI Awards & Recognition at
awards@ppai.org, or 972-258-3070.

Award Sponsored by: 
 




Feedback

sending

Send Us An E-mail

You will receive a copy of this e-mail

sending