PPAI Image Awards



The PPAI Image Awards recognize members for creative, insightful and effective branding activities that convey information about their own company’s identity, products, or services to customers and prospects within the promotional products industry.

Eligibility, Deadlines And Entry Fee
1.  This award competition is open to all PPAI members.
2.  Eligible entries must have been developed and published between August 31, 2013 and July 31, 2014.
3.  Only one entry per category/per PPAI member company.
4. Any web-based content must be active for judging until October 2014; if content has been updated, screenshots must be supplied at time of entry.

Deadline For Program Entries:
Opens June 2, 2014
Closes July 11, 2014                               Deadline Extended July 25, 2014


Entry Fee:
 $50 per entry

Submission Requirements And Instructions
 1.  All entries must be submitted via online entry form no later than July 25, 2014 with all entry materials shipped to be received no later than July 31, 2014.

 2.  All catalog entries must include effective dates as noted in the eligibility; two copies of printed versions must be submitted for each entry.

 3.  Submit copies of all examples of messaging and product.

 4.  Provide a written explanation of the entry to include details related to concepts, timing, factors involved and other details that demonstrate the complexity, creativity and implementation.

 5.  Please provide a login and password for judges’ use, if required, for on-line content.

 6.  Provide a written description of submission. Provide thorough and concise nswers to key questions. Description must not exceed a typed page in size 10 font, or larger.

 7.  One sample of each imprinted promotional product should be submitted with completed writeup. Points will be deducted if product sample(s) are not submitted. Sample(s) should be in perfect condition and must not be mounted, framed, or in any way modified for the entry presentation.

 8.  Copies of letters, electronic communications, screenshots and other supporting collateral should be included at time of submission.

 9.  Shipping:  Please package all copies of letters, screenshots, electronic communications, support materials and samples in one shipment. Entrants are responsible for all shipment, postage, customs, clearance and insuring valuable entries against loss, or damage.

    Ship To:
    PPAI Image Award
    3125 Skyway Circle North
    Irving, TX   75038-3526

10.  Samples become the property of PPAI and will not be returned unless return request is indicated on the entry submission, a shipping account number is provided and $10 handling fee is included at time of submission.

Categories, Descriptions And Judging Criteria
The Awards & Recognition Action Group, along with an outside panel, will judge all entries. Awards may be presented for Bronze, Silver and Gold levels.

Self-Promotion Campaigns:  Designed to promote sales, or enhance the image of a company to customers and prospects. Each entry must include detailed information about a company, product, or service offered by the member and supported with examples of product, e-mails, mailings, or other collateral for the campaign. Self-promotions are not a single product carrying a self-promotion imprint.

1.  The campaign must have been conducted between August 31, 2013 and July 31, 2014.

2.  Entry must be a focused campaign utilizing one, or more promotional products in conjunction with other media.

3.  A written description of the campaign must be included with the entry and should include the following details: 

  • Who and how many people/companies were in the targeted audience?
  • What promotional products were used and how were they distributed to the target audience?
  • In terms of creativity, strategy, copy and tactics, what were the highlights of the promotion?
  • What results were achieved?

      Scoring:  Maximum 100 points
      1–40 Points — Originality
      1–40 Points — Effectiveness of execution
      1–20 Points — Results

Branding:  Competition for all member types for complete branding campaigns that incorporate logo development, stationery, businesscards and other print media, website, signage, corporate apparel and other collateral used by a business in a creative, flexible and effective application that conveys a consistent brand message to the respective customer/prospect audience.

1.  Please provide before and after logo graphics and detail launch date of new “brand.”

2.  Where possible, live samples of all related new collateral should be provided along with photos of booth/signage, etc. and before-and-after shots for all on-line content.

3.  A written description of the scope of the rebranding must be included with entry and should include the following details:

  • What was the rationale behind the change/update? (Update? Merger? New name?)
  • How many staff members were involved in the project?
  • In terms of scope, provide an explanation of how many different elements had to be re-branded and how many elements were introduced (new) as part of the new branding.
  • How long did the creative process take from start to finish?
  • Provide any specific concept of the new brand.

      Scoring:  Maximum 100 points
      1–25 Points — Originality
      1–35 Points — Scope of creative process
      1–40 Points — Complexity of implementation

Printed Supplier Catalog:  An effective printed supplier catalog relies on the development of a comprehensive publication that delivers clear product images and complete product descriptions, detailed and concise imprinting information and complete pricing and sales policies. Secondarily, this printed media has the potential to educate a customer about the history, capabilities and sales opportunities related to a specific company/product line.

    Printed Supplier Catalog Categories (select the appropriate page count when submitting):
    Catalogs 1 to 25 interior pages
    Catalogs 26 to 150 interior pages
    Catalogs with 150+ interior pages

    1.  Provide publication and effective dates of the catalog.
    2.  Include at least two (2) pristine samples of the catalog.
    3.  Include a written explanation that highlights the following elements:

  • Logical organization of content:  index, product flow, industry identifiers, general information, imprint templates, additional charges, etc.
  • Support the readability: graphic elements and other tools that make the catalog a usable tool for the customer.
  • Special features, or treatments that help the customer with error-free selection of product, preparation of quotes, or placement of orders.
  • Details that support the “brand” by providing company history, introduction to staff, capabilities, or selling ideas.

      Scoring:  Maximum 100 points
      1–40 Points — Organization and inclusion of required information
      1–30 Points — Readability; quality of images (photos and graphics)
      1–30 Points — Creative presentation of brand, product and capabilities

Electronic Supplier Catalog:  An effective electronic supplier catalog includes the same extensive content required for a printed edition, but may also apply a different logic of intuitive organization to be useful. Electronic catalogs allow for additional time-sensitive content, additional image features and other add-in features such as virtual samples, sample requests, requests for quotes, etc.

1.  There is only one level of competition for the electronic catalog format.

2.  Electronic catalog must include “page-turning” feature.  Please note:  electronic product libraries do not qualify for this competition.

3.  Include a reference copy of printed catalog when submitting.

4.  Include a written explanation that highlights the following elements:

  • Intuitive organization — how and why product is organized differently from print
  • Additional features present in the electronic version that are not present in print media
  • Highlight the elements and features that support the “brand” by providing company history, introduction to staff, capabilities, or selling ideas.
  • Spotlight features that are more time-sensitive than printed media provides.
  • List any unique features found in the electronic format not possible in print format.

      Scoring:  Maximum 100 points
      1–40 Points — Intuitive organization for electronic viewing
      1–30 Points — Readability; quality of images (photos and graphics)
      1–30 Points — Creative presentation of brand, product and capabilities

Printed Distributor Catalog:  An effective printed distributor catalog requires attention-getting graphics and merchandising that meets a wide range of end buyer needs, but can be produced within manageable time constraints and budgets. Additional challenges exist when a variety of supplier-provided images must be presented in the distributor brand.

    Printed Distributor Catalog Categories
    Catalogs 1 to 25 interior pages
    Catalogs 25+ interior pages

    1.  Provide publication and effective dates of the catalog.
    2.  Provide the type of customer/prospect on mailing list and the number of catalogs distributed.
    3.  Include at least two (2) pristine samples of the catalog.
    4.  Include a written explanation that highlights the following elements:

  • Logical organization of content:  index, product flow, distributor contact information, general information, imprint templates, additional charges, etc.
  • Support the readability; graphic elements and other tools that make the catalog a usable tool for the customer.
  • Special features, or treatments that help the customer select product with an understanding of the total cost, color options, lead time, imprint, etc.
  • Highlight the design elements that help support the distributor brand.

      Scoring:  Maximum 100 points
      1–40 Points — Organization of required information
      1–30 Points — Readability; quality of images (photos and graphics)
      1–30 Points — Creative presentation of brand, product and capabilities

Electronic Distributor Catalog:  An effective electronic distributor catalog includes the same extensive content required for a printed edition, but may also apply a different logic of intuitive organization to be useful. Electronic catalogs allow for additional time-sensitive content, additional image features and other add-in features such as special pricing, seasonal specials, testimonials, on-line chat, e-mail links, etc. There is only one level of competition for the electronic catalog format.

1.  Electronic catalog must include a “page-turning” feature.  Please note:  websites which include electronic product libraries do not qualify for this competition.

2.  Include a reference copy of the printed catalog when submitting if available.

3.  Include a written explanation that highlights the following elements:

  • Intuitive organization — how and why the product is organized differently from print.
  • Additional features possible on electronic versions that are not available in print media.
  • Features that are more time-sensitive than print format provides.
  • List any unique features found in the electronic format not possible in print format.

      Scoring:  Maximum 100 points
      1–40 Points — Intuitive organization for electronic viewing
      1–30 Points — Readability; quality of images (photos and graphics) 
      1–30 Points — Creative presentation of brand, product and capabilities


To submit entries, click online form.


Questions? Contact PPAI Awards & Recognition at awards@ppai.org, or 972-258-3070.


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