Overview & Agenda

Overview & Agenda


  • 10:00 AM - 4:30 PM

    Registration · Alhambra Foyer

  • 10:10 AM - 10:15 AM

    Departure for Pre-Conference Fun - UMOM - Community Day Centers (Community Outreach)

    Transportation departure.

  • 11:00 AM - 1:00 PM

    Pre-Conference Fun - UMOM Community Day Centers Outreach Project (Pre-Registration & Additional Fee Required)

    Be the heart of UMOM New Day Centers by coming together and volunteering as a group to prep, package and serve meals for people from all walks of life and to work in the Clothes Closet sorting clothing for those in need. Not only will you be having fun in the process but you will be touching the lives of thousands of homeless men, women and children who are not as fortunate. Bring a part of PPAI to the Scottsdale community and help those in need find hope for the future!

  • 5:30 PM - 6:00 PM

    Opening Session: Welcome to WLC 2017 · Castillo Lucena
    · Mary Jo Tomasini, MAS ( CE Competitive Edge, LLC. )
    · Kate Plummer ( Clearmount Plastics Limited )

    An introduction and roadmap to your 2 ½ day journey at PPAI’s 2017 Women’s Leadership Conference.

  • 6:00 PM - 6:30 PM

    Networking Reception · Alhambra Foyer and Terrace

  • 6:30 PM - 8:30 PM

    Welcome Dinner & Woman of Achievement Presentation · Valencia Ballroom
    · Jo-an Lantz, MAS ( Geiger )

    An exciting night of networking and recognition, join us for the Women’s Leadership Conference opening dinner and the PPAI Woman of Achievement award presentation, recognizing a peer who has led the way in the advancement of women in the industry, exhibited outstanding leadership and made significant contributions to the industry and her community.


  • 6:30 AM - 7:30 AM

    Morning Exercise: Self Defense Awareness & Techniques · Cordoba
    · Michelle Peebles, MAS ( Walker-Clay, Inc. )

    Come learn basic yet effective self-defense moves including how to escape common grabs and holds in a positive, fun and empowering environment!!! This introductory workshop is perfect for beginners with no previous experience (and a great refresher if you’ve taken a similar workshop in the past!). Come comfortably dressed in tee shirts, shorts, yoga pants, etc.. You will develop critical skills about defense strategies, assertiveness and confidence while connecting with your own strength and power to act competently, decisively and take action for your own protection. Class will be taught by Michelle Peebles, MAS who is a 4th Degree Black Belt and Certified R.A.D. Instructor.

  • 7:30 AM - 8:30 AM

    Networking Breakfast · Alhambra Foyer

  • 8:45 AM - 10:00 AM

    The Leader Has Entered The Room - Powerful Habits That Give Rise To Leadership Presence · Alhambra Ballroom
    · Sara Canaday ( BST&C Ventures, LLC )

    Sponsored by: Geiger

    Without saying a word, great leaders command attention when they walk into a room. They inspire confidence, put people at ease, and connect in a way that makes others want to listen to them, support them, and follow them. In this keynote, Career Strategist Sara Canaday will share the secrets to help you capture that kind of leadership presence—and dramatically accelerate your career. If you’re skeptical about this “elusive aura of success,” Sara will convince you with powerful proof: rock-solid science and mind-blowing examples. Even better, you’ll walk away with a roadmap to guide you in boosting your own leadership presence. Discover the subtle qualities that can make a huge difference in your career, and you’ll know exactly how to incorporate them.

  • 10:00 AM - 10:15 AM

    Break · Alhambra Foyer

    Sponsored by: SnugZ USA

  • 10:15 AM - 11:15 AM

    Power Panel Session: Real-World Perspectives From Local Women Leaders · Alhambra Ballroom
    · Moderator: Karie Cowden ( Connect The Dot Promotions, LLC )
    · Dr. Pamela Williamson ( WBEC-West )
    · Marlene Seitz ( AIA/triARC Architecture & Design, LLC )
    · Cherryl Pressley ( Microsoft Tempe )

    In the U.S. today, executives continue to highlight the issues and challenges women still face in today’s workplace. But how do some of the most prominent and successful female professionals in Arizona feel about these issues? What do they see as women’s greatest challenges and opportunities in today’s workplace? And how have they seen this landscape change (or not change) throughout their careers? Benefit from the experiences and insights of these amazing female leaders as they share openly with you about earning a top job, while enjoying the journey but also their challenges and successes while rising to the top.

  • 11:15 AM - 12:30 PM

    Networking Lunch · Alhambra Foyer

  • 12:45 PM - 1:45 PM

    Breaking The Status Quo - Why Everything You Learned About Time Management Is Wrong & How To Fix It · Alhambra Ballroom
    · Nicole Bandes ( Golden Eagles LLC )

    Why are some people better at time management than others? It isn't because they are better organized or have more time than the rest of us. There's a secret to mastering effective time management. Most people don't know the secret and that's why they continue to be overwhelmed, overworked and exhausted. You've been conditioned to believe that time management just requires a better schedule, a slicker app or a smarter set of habits. Unfortunately, when these things don't work, you get frustrated on top of the overwhelm. This secret is the one thing that will make all the difference in your time management so that you can get out of the busyness of your business. Without it, there isn't a schedule or an app in the world that will help you to overcome your time management challenges. Join Nicole Bandes to know the secret!

  • 1:45 PM - 2:00 PM

    Break · Alhambra Foyer

    Sponsored by: SnugZ USA

  • 2:00 PM - 3:00 PM

    Breakout Session: Calm The Mind And Find The Power Within To Thrive · Valencia B
    · Roni Wright, MAS ( The Book Company )

    Ever notice a conversation going on in your head that’s difficult to turn off? Or, do messaging and images that you find disruptive or irritating constantly bombard you? If you answered yes, you’re not alone. Sometimes it’s hard to shut out the outside noise and chatter. During this session, you will discover how to optimize daily activities and focus on what you need to do to be successful and happy. You’ll learn ways to take control of what life throws at you, and better yet, learn techniques on how to “be alright” in any situation. Through this session, explore five areas to find calm in even the most stressful of days.

  • 2:00 PM - 3:00 PM

    Breakout Session: Negotiation Preparation - Simple Tips for Success · Valencia A
    · Robert McLean, Jr., CPA ( PPAI )

    The most commonly overlooked aspect of negotiation is preparation. Most business activities, including planning, marketing, building working relationships, mediating disputes and conflicts and making deals are resolved through effective negotiations. How can you improve your ability to make collaborative deals, influence decisions, build better working relationships and resolve problems? Through this session, gain tips that will provide you with the knowledge, understanding and guidelines to improve your preparations for negotiation and business relationships, as well as your day-to-day management through effective negotiation and communication strategies.

  • 2:00 PM - 3:00 PM

    Breakout Session: Throwing Temper Tantrums - Why & How To Say "No" · Alhambra Ballroom
    · Nicole Bandes ( Golden Eagles LLC )

    Have you ever wanted to say no to yet another project, task or commitment but were afraid of what someone might think of you? Are you grasping for breath and constantly overwhelmed? Do you struggle to find enough time to take care of you and to do the things that matter most? In this session, learn why women struggle to say no, what the true costs are of saying yes and no, understand how saying no impacts our own emotions as well as the emotions of others and learn how to create boundaries so that saying no is easy and effortless.

  • 3:15 PM - 5:00 PM

    "Business Challenges" Roundtable Discussions · Alhambra Ballroom

    Back by popular demand, roundtable opportunities will allow for in-depth discussion among small groups, focused on business and industry challenges submitted by you, the attendees! Share lessons learned, solicit feedback for current challenges, and exchange ideas, knowledge and resources with colleagues of similar needs/interests.

  • 6:00 PM

    Departure for Mix and Mingle Offsite Dinner · Front Valet Entrance

  • 6:30 PM - 9:00 PM

    Mix and Mingle Offsite Dinner

    The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.


  • 6:30 AM - 7:30 AM

    Morning Exercise: Early Rise Yoga - Get Your Morning Started Right! · Terrace
    · Roni Wright, MAS ( The Book Company )

    Join Roni Wright for a gentle guided Yoga experience. Class will cultivate breath and body awareness as you move through Sun salutations and various postures based on the foundation of Ashtanga. Our goal is to find the balance between effort and relaxation. Breathe, Release & Let go … Namaste

  • 8:00 AM - 8:45 AM

    Networking Breakfast · Alhambra Foyer

  • 9:00 AM - 10:00 AM

    Breaking Through Your Upper Limit - How To Shatter Your Personal Glass Ceiling Taking Your Life & Business To The Next Level · Alhambra Ballroom
    · Vanessa Shaw ( Simply Zest, LLC )

    We all have a personal glass ceiling that stops us from reaching our full potential. Join Vanessa Shaw as you discover the four unconscious forces that are stopping you from enjoying greater financial ease and success. Learn one simple step you can take right now that most don’t do and then remain stuck. Most importantly, gain the powerful tools needed to get into consistent action and achieve the powerful results you want and need!

  • 10:00 AM - 10:15 AM

    Break · Alhambra Foyer

    Sponsored by: CPS/The Keystone Line

  • 10:15 AM - 11:15 AM

    Breakout Session: Get In Touch! – Grow Your Business And Build Your Brand · Valencia A
    · Kim Todora ( PPAI )

    Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This session will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places that is specifically mapped to your audience’s information needs and buying stages. Most importantly, learn how to create remarkable content that gets noticed and produces business results!

  • 10:15 AM - 11:15 AM

    Breakout Session: Industry Leader Insights · Alhambra Ballroom
    · Moderator: Jo-an Lantz, MAS ( Geiger )
    · Mary Jo Tomasini, MAS ( Competitive Edge, LLC )
    · Sonya Beam, MAS+ ( The POP Shop )
    · Sharon Willochel, CAS ( Leeds/Trimark Sportswear Group )
    · Lori Kates ( IMAGEN Brands/Vitronic )

    Sponsored by: The Magnet Group

    Don’t miss this one hour, fast paced session filled with insights from some of the most accomplished women in our industry with various backgrounds and approaches to running business. This facilitated panel discussion will include discussions on industry trends, business development, perceptions, consumer behavior, the future and best practices in the promotional products field.

  • 10:15 AM - 11:15 AM

    Breakout Session: Remember When We Communicated…OUT LOUD? · Valencia B
    · Laura Brewer ( Ariel Premium Supply, Inc. )

    With emailing and texting becoming our most dominant forms of communication, have we forgotten about how to communicate out loud? Yes…you know, speaking to one another! Join Laura Brewer in this retro style of communicating in business and discover how you can solve problems quicker, establish and build better rapport with your customers and overcome barriers. And who knows, we might decide to dress 70’s style in the end!

  • 11:30 AM - 12:30 PM

    Networking Lunch · Alhambra Foyer

  • 12:45 PM - 1:45 PM

    Big Ideas That Will Knock Your Socks Off · Alhambra Ballroom
    · Marilyn Barefoot ( Barefoot Brainstorming )

    Many of us have endured brainstorming sessions where the most single insight is: “That would never work”. The end-result is “Keep doing what we’re doing, only do it better, faster, or re-package it in a different way or color”. New ideas are like oxygen. They energize, they stimulate, they nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish. Big ideas rally customers and employees around a brand. They incite passion and they achieve impressive results. Barefoot Brainstorming has a process guaranteed to produce big ideas – it’s called “BigStorming”. Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.

  • 1:45 PM - 2:15 PM

    Break · Alhambra Foyer

    Sponsored by: CPS/The Keystone Line

  • 2:15 PM - 3:15 PM

    Breakout Session: Organization and Productivity - Frequently Used Apps and Software to Simplify Your Day · Valencia B
    · Moderator: Brittany David, CAS ( SnugZ USA )
    · Leslie Roark, CAS ( PromoPros )
    · Bille Walchek ( SAGE )
    · Rosanne Webster ( SnugZ USA )

    Ever wonder what the latest and greatest productivity apps and software are? What others in the industry are using to make the most of their day and their tasks? How they are staying organized, on target and on track? Take a sneak peek into attendees' mobile phone home screens and hear what software and technology these companies are using to be as effective and efficient as possible. As an attendee, we welcome you to join in and participate as well, sharing your tips and tricks too!

  • 2:15 PM - 3:15 PM

    Breakout Session: Storytelling Strategies To Captivate Your Audience! · Alhambra Ballroom
    · Marilyn Barefoot ( Barefoot Brainstorming )

    The only thing that matters most when pitching a new client, a new idea or a new initiative is capturing your audience’s attention…and hanging on to it! Many presentations are completely predictable, filled with recycled insights, integrated services and the usual buzz words. If you want to reach your audience, you must have something important to say that you are passionate about. Genuine passion will attract genuine attention…that will lead to action. Through this hands-on session gain nine steps to effective story structure and incredibly simple steps to selling your ideas. Most importantly learn to apply storytelling strategies that connect with your audience and build relationships.

  • 2:15 PM - 3:15 PM

    Breakout Session: Three Strategies To Up Your Game! · Valencia A
    · Carol Gauger, MAS ( PPAI )

    Both suppliers and distributors alike can learn how to up the sales ante using tools that are right at your fingertips. Join Carol Gauger for this informative session and learn how using case studies and industry research can work for you to deliver sales inspiration, a new level of consultative selling, customer confidence and sales success.

  • 3:30 PM - 4:30 PM

    It's Not The Setbacks, It's The Comebacks · Alhambra Ballroom
    · Rita Davenport, CSP, CPAE ( Rita Davenport Agency )

    Failure is a learning experience. Join Rita Davenport, well-known speaker, author and TV host as she teaches you how you can reflect on the challenges in your life with humor and understanding. Realize that which does not destroy you, makes you stronger and how people with setbacks can put themselves back in charge, realizing that what you desire, you can acquire!

  • 4:30 PM - 4:45 PM

    WLC Wrap-Up and Conclusion · Alhambra Ballroom

  • 6:30 PM - 8:30 PM

    Closing Networking Event · Centro Bar & Lounge

    Join us for a relaxing and final night event filled with food, fun and most importantly, some final networking with your colleagues and peers. It’s your final time to reflect on your WLC experience, laugh with friends and enjoy the beautiful ambience of the Omni Scottsdale Resort!