Overview And Agenda



The 2016 program will begin on Monday, June 27, 2016 at approximately 5 PM. Optional Pre-Conference Outings will be available on Monday morning. The program will conclude on Wednesday, June 29, 2016 with the closing event to be held at approximately 6/6:30 PM - 9/9:30 PM.
 


Attendees earn 11.25 MAS Points for the WLC program


Rise above the rest by earning an industry designation. PPAI live education provides opportunities to learn from industry experts while earning credit toward certification. The MAS logo next to this event indicates both course level and the amount of credit provided. The journey is easy with more opportunities than ever before to earn your designation. For more information, visit the PPAI Certification page. 


 

Monday 6/27/2016 top
9:00 AM - 11:00 AMPre-Conference Fun (Option 1) - World of Coca-Cola Tour (Pre-Registration & Additional Fee Required)

Experience the fascinating World of Coca-Cola by embarking on a self-guided group tour exploring the history of this famous brand. Learn more about the intrigue surrounding the closely guarded secret formula, get an inside look at the bottling process, receive a commemorative glass bottle and tempt your taste buds with more than 100 flavors around the world.
9:00 AM - 12:00 PMPre-Conference Fun (Option 2) - Open Hand Project (Community Outreach) - (Pre-Registration & Additional Fee Required)

Be the heart of Open Hand Atlanta by coming together and volunteering as a group to prep and package meals for people from all walks of life. Not only will you be having fun in the process but you will be touching the lives of thousands of others who are not as fortunate. Bring a part of PPAI to the Atlanta community!
10:00 AM - 4:30 PMRegistration · Ellington Foyer · 14th Floor
10:30 AM - 12:00 PMPre-Conference Fun (Option 3) - Margaret Mitchell House Tour (Pre-Registration & Additional Fee Required)

Discover the life and times of one of America’s most famous authors and explore the story behind Gone With the Wind at the Margaret Mitchell House. Enjoy a guided tour of Apartment 1 where Margaret Mitchell wrote her Pulitzer Prize-winning novel, visit the museum shop and explore exhibitions showcasing the lady behind the story and the making of a legendary film.
1:00 PM - 4:00 PMCertification Exam (Pre Registration Required) · Ardmore · 14th Floor

Are you ready to take the next step in your career? Certification is an investment in yourself and your career. Obtain your industry certification and register for the exam! In order to register, you must have already completed the specified CAS or MAS program requirements and pre-registered by completing an application. On-site registration not available.
5:00 PM - 5:30 PMOpening Session: Welcome to WLC 2016 · Ellington Salon E · 14th Floor
· Paul Bellantone, CAE (PPAI)
· Jamie Watson, MAS (Certified Marketing Consultants, Ltd.)
5:30 PM - 6:30 PMNetworking Reception · Ellington Foyer · 14th Floor
· Moderator: Mary Ellen Sokalski, MAS (Scarlet Marketeer)
6:30 PM - 8:30 PMWelcome Dinner & Woman of Achievement Presentation · Overlook West · 14th Floor
Tuesday 6/28/2016 top
6:30 AM - 7:30 AMMorning Exercise: Self Defense Awareness & Techniques · NEED SMALL ROOM · 14th Floor
· Michelle Peebles, MAS (Walker-Clay, Inc.)

Come learn basic yet effective self-defense moves including how to escape common grabs and holds in a positive, fun and empowering environment!!! This introductory workshop is perfect for beginners with no previous experience. Come comfortably dressed (tee shirts, shorts, yoga pants, etc.). You will develop critical skills about defense strategies, assertiveness and confidence while connecting with your own strength and power to act competently, decisively and take action for your own protection. Class will be taught by Michelle Peebles, MAS who is a 4th Degree Black Belt and Certified R.A.D. Instructor.
7:30 AM - 8:30 AMNetworking Breakfast · Overlook West · 14th Floor

Sponsored by: CPS/Keystone Line
8:45 AM - 10:00 AMOpening General Session: Truths Female Leaders Need To Know · Ellington Salon ABCD · 14th Floor
· Colette Carlson (Speak Your Truth, Inc.)

Want to be recognized, respected and rewarded in your career? Want to be tapped for your leadership potential? The world seeks more women leaders. Why not enjoy the perks and adventure of being one? Now is the time to take an honest look, and assess and advance your leadership skills. Join Colette Carlson as she delivers the latest research and strategies specific to women in leadership. Gain the self-awareness and success skills necessary to become an authentic, credible and confident leader–and laugh out loud along the way!

Sponsored by: Geiger
10:00 AM - 10:15 AMBreak · Ellington Foyer · 14th Floor

Sponsored by: SnugZ USA
10:15 AM - 11:15 AMBreakout Session: Developing Your Personal Strategic Plan · Ellington Salon E · 14th Floor
· Carol Gauger, MAS (PPAI)

Are you seeking clarity in the direction and purpose of your professional and personal life? Knowing your purpose in life is critical to your professional and personal development. Creating a personal strategic plan provides you with a compass pointing in the direction you want to go. This session will help you critically define your goals and create a realistic and workable plan of action for the next year. Maintain balance in each area of your life, so you are a more effective as a leader, spouse, parent, friend and community member.
Breakout Session: Emerging Technology Trends · Ellington Salon ABCD · 14th Floor
· Dale Denham, MAS+ (Geiger)

The rapid advances in technology can be a competitive advantage if you are ready to take advantage of the changes. Understanding technology trends can help you create your success by allowing you to identify tools before your competition does. In order to identify the best way to move forward, you must understand emerging trends that are relevant to you personally and professionally. Become better positioned to understand opportunities and create a plan for your business to take advantage of future opportunities.
Breakout Session: Motivation: Sharing Daily Success Stories…It Matters · Ellington Salon F · 14th Floor
· Teresa Moisant, MAS (Moisant Promotional Products)

Enthusiasm and the sharing of knowledge is contagious. Too often, we trudge through life, unable to see the beauty in the small moments that can potentially turn into big moments of “Aha!” moments, or moments of awe. What can or do these moments tell you? Join Teresa Moisant in this open discussion on what motivates you, share your daily tips and success stories, learn what motivates others and hear their stories as well.
11:15 AM - 12:30 PMNetworking Lunch · Overlook West · 14th Floor
12:45 PM - 1:45 PMGeneral Session: Communicate With Impact · Ellington Salon ABCD · 14th Floor
· Maria Higgins (Clear Steps Group, Inc.)

We all know that great communication skills are an important attribute for leadership success. Effective communication only occurs when the message that is sent is understood in the manner that the sender intended. It may appear to be a simple task, yet there are so many moving parts that affect the way one communicates. Learn to change your thinking and become more effective in getting your message across. Discover how tone, body language and word choices can sabotage a message if not used correctly. Identify your own internal triggers and filters that could be affecting not only how you communicate, but how you listen.
1:45 PM - 2:00 PMBreak · Ellington Foyer · 14th Floor

Sponsored by: SnugZ USA
2:00 PM - 3:00 PMBreakout Session: Advocating As One Voice…Simplified · Ellington Salon F · 14th Floor
· Dana Floyd (SAGE)
· Anne Lardner Stone (PPAI)
· Jessica Hutwelker, MAS (The Magnet Group)

What happens in Washington could have a huge impact on the promotional products industry, your business and your livelihood. Washington needs to hear about the tremendous value and positive impact this industry provides women. We make up the majority in our industry and we, as one voice, can be a powerful force on Capitol Hill. Knowing where to start or how to help can be overwhelming and intimidating. Our goal is to empower and encourage all attendees to get engaged in advocacy. We will share personal experiences and walk you through the advocacy process. Your voice in our industry matters.

Sponsored by: Executive Apparel, Inc.
Breakout Session: Executive Decision Making · Ellington Salon E · 14th Floor
· Jo-an Lantz, MAS (Geiger)

In today’s competitive business world, it is imperative to know how to make key decisions quickly and decisively. Strategic decisions often entail considerable risks and can have long-range implications for the organization. In this session, learn how to apply formal decision making processes in order to reduce risk and choose the best course of action for your position or organizational role. Learn methods and techniques such as the decision tree for making critical decisions in a challenging environment. Understand how to maximize available assets, identify risks and obstacles, and gather the necessary data for an informed decision-making process.

Sponsored by: Executive Apparel, Inc.
Breakout Session: Selling In The Zero Moment Of Truth · Ellington Salon ABCD · 14th Floor
· Dale Denham, MAS+ (Geiger)

ZMOT is about being there when your clients are making the decision to buy by providing resources for their discovery. Are you a part of the conversation while it is happening or are you waiting for the phone to ring? Learn strategies and tactics on how to show up at the right place, at the right time and with the right content to ensure your clients buy from you, not your competition.

Sponsored by: Executive Apparel, Inc.
3:15 PM - 5:15 PM"Business Challenges" Roundtable Discussions · Ellington Salon ABCD · 14th Floor

Back by popular demand, roundtable opportunities will allow for in-depth discussion among small groups, focused on business and industry challenges submitted by you, the attendees! Share lessons learned, solicit feedback for current challenges, and exchange ideas, knowledge and resources with colleagues of similar needs/interests.
6:30 PM - 9:00 PMMix and Mingle Offsite Dinner

The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Wednesday 6/29/2016 top
6:30 AM - 7:30 AMMorning Exercise: Early Rise Yoga - Get Your Morning Started Right! · The Terrace · 14th Floor
· Roni Wright, MAS (The Book Company)

Join Roni Wright for a gentle guided Yoga experience. Class will cultivate breath and body awareness as you move through Sun salutations and various postures based on the foundation of Ashtanga. Our goal is to find the balance between effort and relaxation. Breathe, Release & Let go … Namaste
8:00 AM - 8:45 AMNetworking Breakfast · Overlook West · 14th Floor
9:00 AM - 10:00 AMGeneral Session: Up Your Innovative Quotient & Gain The Edge · Ellington Salon ABCD · 14th Floor
· Tamara Kleinberg (The Shuuk)

Unleash your innovation advantage. In this interactive keynote, you'll learn how to perform at your peak, add more innovative solutions to your work and life and create game-changing results. Based on the results of the group’s Innovation Quotient Edge (IQE) results, Tamara Kleinberg will share a framework for disruptive thinking that will unleash your creative potential. Tamara challenges status-quo thinking and shows you how to leverage your IQE to think sideways and rise above the noise.
10:00 AM - 10:15 AMBreak · Ellington Foyer · 14th Floor

Sponsored by: Top Brands, Inc.
10:15 AM - 11:15 AMBreakout Session: Effective Presentations - Influencing Your Audience · Ellington Salon F · 14th Floor
· Jessica Hiner (The Magnet Group)

A presentation is one of the most important tools a professional has for getting things done and influencing others. Whether you are persuading colleagues, selling to a client, energizing a team or recommending an idea to senior leaders, an effective presentation can be the difference between your success and failure. This fun, one-hour session will help you focus on the visual, vocal and verbal components of presentation delivery so that your message has the intended impact on your audience.
Breakout Session: Gaining A Seat At The Table - Serving In Leadership Or Board Roles · Ellington Salon E · 14th Floor
· Carol Gauger, MAS (PPAI)
· Mary Jo Tomasini, MAS (CE Competitive Edge)
· Jacque Martin, MAS (Brown & Bigelow, Inc.)
· Denise Graff-Ponstein (American Ad Bag)
· Paul Bellantone, CAE (PPAI)

Do you ever wonder what it takes to be involved to sit on a board and how to gain a seat at the table? Do you have a desire to strengthen your skills, further your career goals and become a contributor to something more? Association and organizational boards allow you to become part of a bigger purpose. Join a panel of experienced leaders to discuss the roles and responsibilities of board members and those involved in leadership. Learn how to choose the right board, build relationship, further your career and more.
Breakout Session: Transforming Teams - Improving Collaboration & Building Trust · Ellington Salon ABCD · 14th Floor
· Claudia St. John, SPHR (Affinity HR Group, LLC)

Join Claudia St. John as she explores the common breakdowns that happen between coworkers and colleagues, and particularly between sales and customer service or operations teams. Explore why these familiar breakdowns occur, how to identify and diagnose breakdowns in teams, how behavioral styles contribute to these breakdowns and how to resolve them. In the end, it’s all about learning how to improve collaboration through improving trust, making and managing promises and holding critical conversations so that your team can be a success.
11:30 AM - 12:30 PMNetworking Lunch · Overlook West · 14th Floor
12:45 PM - 1:45 PMGeneral Session: Building Brands · Ellington Salon ABCD · 14th Floor
· Yolanda White (The Coca-Cola Company)

In today’s crowded and competitive marketplace defining and building brands is more important than ever. In order to create value, we must be consistent and modern at the same time. As a result, Katie Bayne will share four lessons that she has learned throughout her 27 year journey in marketing. She will bring to life how these lessons have allowed her to define her personal brand and how similar principles work in building and celebrating one of the most beloved brands in the world…. Coca-Cola.
1:45 PM - 2:15 PMBreak · Ellington Foyer · 14th Floor

Sponsored by: Top Brands, Inc.
2:15 PM - 3:15 PMBreakout Session: Beyond The Balance Sheet - Operational Key Performance Indicators · Ellington Salon E · 14th Floor
· Dawn Olds (HALO Branded Solutions)

How do you measure success? Do you feel like your team is doing a great job or needs help in an area, but you don’t know how to articulate it in a facts-first way? Go beyond the balance sheet as we uncover different ways of measuring and evaluating your team or your organization’s performance. Arm yourself with information on how to build a scorecard that is topic-specific, yet meaningful across all levels of the organization or supply chain. Knowledge is empowering!
Breakout Session: Keys To Effective Feedback - Coaching Employees Into Better Performance · Ellington Salon ABCD · 14th Floor
· Claudia St. John, SPHR (Affinity HR Group, LLC)

Today's leader needs to develop skills that motivate teams to excel. Key among these skills is coaching. Leaders and organizations have come to understand how valuable it can be, and they’re adding the ability to coach and develop others to the ever-growing list of skills they require of their managers. Unfortunately, few managers know how to make coaching work. In this session, learn why coaching and feedback are important to aligning individual development with business needs.
Breakout Session: Sensory Media - The Burning Question · Ellington Salon F · 14th Floor
· Jae M. Rang, MAS (Jae Associates, Ltd.)

Our industry has IMPACT! Think about the Super Bowl ring. It's a mold of gold and diamonds but like no other ring. It's symbolic of hard work, dedication and victory. The value of the components is a fraction of the value of the finished product to a player. Each time, the player looks at his ring, he'll relive moments of an accomplished member like no other. Discover the real effect of what you’re selling and see how promotional products are the most human communication tool on the market to capture the power of symbolism in anchoring a brand.
3:30 PM - 4:30 PMClosing General Session: You. Your Story. Make An Impact. · Ellington Salon ABCD · 14th Floor
· Kelly Swanson (Swanson Speaks, Inc.)

It’s not about being better that gets you the business, it’s about being different. Our ability to work at our highest level, set goals and achieve them, find passion and purpose in what we do, and not kill ourselves in the process, is dependent on the story running through our heads. To have more impact and influence, learn the secrets to mastering the art of connection and engagement through the power of story. Change your story, change your life. Change your story, change your business. Change your story, change your world!
4:30 PM - 4:45 PMWLC Wrap-Up and Conclusion · Ellington Salon ABCD · 14th Floor
6:30 PM - 9:30 PMClosing Event - Progressive Networking Dinner · Ellington Salon ABCD · 14th Floor


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