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Social media—it’s the biggest technology to hit the business world since "website." But, the sudden swell of online networking channels has left many wondering how it all works, which is why PPAI created PPAI Social Media Launchpad!, a social networking certificate program that covers the ins, outs and how-tos of the web’s most popular and influential social media platforms.
Led by Carrie Kerpen, from Likeable Media, a leading word of mouth marketing firm, PPAI Social Media Launchpad! 101 enables participants to harness the power of social media through comprehensive instruction and real-world application with an enrichment certificate awarded at the conclusion of the program.
PPAI Social Media Launchpad! 101 Overview (1.0 CAS point per session):
- First Session: Welcome To The World Of Social Media And How It Works In The Promotional Products Industry
Unless you have been living under a rock, you have heard of social media, you have seen “Follow us on Twitter” everywhere and you have probably joined Facebook. This session will discuss what social media can really do for your business and showcase amazing case studies from the promotional products suppliers and distributors in the industry. Case studies from people in our industry and how they are using social media for their business, what networks they are on, personal vs. professional choices, are just a few of the topics that will be covered
- Second Session: Facebook Basics: Understanding Facebook As A Whole
We will be navigating the often confusing world of Facebook, understanding the difference between personal profiles, pages (business profiles), open and closed groups, community pages and more. We will also be addressing the difference between your personal Facebook universe from your professional Facebook universe.
- Third Session: Marketing Your Business On Facebook
In this session, we will understand how suppliers and distrbuters market their business on Facebook. Learn the basics of the Facebook Newsfeed, how to place a Facebook ad and read about case studies from suppliers and distributors.
- Fourth Session: Ins And Outs Of Twitter
Real-time relevance, optimizing your profile, providing value and position on the world's most popular micro-blogging website.
- Fifth Session: Keeping It Purely Professional- How To Use LinkedIn And Blogs To Optimize Your Professional Presence
With more than 100 million users, you have the opportunity to connect with professionals in your industry. Learn the basics of LinkedIn and how to incorporate your blog into your professional presence on social media.
- Sixth Session: Tying It All Together - Using Video For Exciting Content Across Your Platforms And A Final Review
A review of the five preview sessions and a discussion of the myriad of ways to use video to boost your social media presence.
Class is limited to 40 participants
$175 per participant, for six-part series for PPAI members
$225 per participant, for six-part series for non-members
Participants who pay for the entire series also receive an imprinted Launchpad! portfolio with all course materials in full-color and a Launchpad! certificate.
Social Media Launchpad! 101 - 2012 Dates:
- Tuesday, February 7, 2012 at 10:30 am CST (ends March 13)
- Tuesday, May 1, 2012 at 10:30 am CST (ends June 5)
- Tuesday, July 17, 2012 at 10:30 am CST (ends August 21)
- Tuesday, October 9, 2012 at 10:30 am CST (ends November 13)
PPAI Social Media Launchpad! Advanced Overview (1.0 MAS point per session):
Continuing on the foundations established with the Social Media Launchpad! 101 series, this three-part live webinar program led by Carrie Kerpen will help take your social media marketing to the next level. Topics include: social media analytic tools, integrating your social media platforms, location-based tools such as Foursquare to expand your online presence.
- First Session: The Changing Face of SM: What’s new in all your social networks?
Your Favorite networks can change entirely at warp speed. This course will guide you through the major changes at the top social networks, including FB, Twitter, and LinkedIn. You will learn how to optimize the latest changes and make them work for your business rather than paralyzing you into in action. You will see case studies of recent Launchpad grads using newer features to achieve great success.
- Second Session: Publishing, Monitoring and Moderating Your Social Media Content
Learn how to listen better, respond faster, and speak to the right audience. There are plenty of tools in social media that help make your experiences in social media less overwhelming. Using a variety of free or near free APIs, like HootSuite, Seeismic and Tweetdeck, Carrie Kerpen will show you how to have social media be an exciting part of your day, not an all day burden or distraction.
- Third Session: Creating An ROI Model That Works
Here is the big question most people have- how can I make money using social media? In this session, we will look at ways to create metrics that allow you to see just how much a company has grown using social media. Using feedback from industry thought leaders, we will share ROI success stories in your industry.
Social Media Launchpad! Advanced - 2012 Dates:
- Tuesday, March 27, 2012 at 10:30 am CST (ends April 10)
- Tuesday, June 12, 2012 at 10:30 am CST (ends June 26)
- Tuesday, September 11, 2012 at 10:30 am CST (ends September 25)
$175 per participant, for three-part series for PPAI Members
$225 per participant, for three-part series for PPAI Members
PPPC Canadian members who wish to receive credit for PPAI Live, On-Demand, and
Social Media Launchpad! webinars, must submit their request through PPPC at the
following site: http://www.promocan.com/Files/CEU_E_eval_inter.pdf
Carrie Kerpen Bio:
Carrie Kerpen is known as the Queen Bee at Likeable Media, a strategic word of mouth and social media marketing firm. Prior to building the company, which manages the social media presence of more than 150 brands, Carrie’s background was in traditional media, first as the top selling account executive in the country for Radio Disney, and then as a station manager of Cox Radio’s WBLI on Long Island. She has spoken at various events, including the National MS Society Fall Leadership Conference, and is the moderator of the WOM-COMM social media certification course offered by the Word of Mouth Marketing Association. She is a chapter leader of Women on The Fast Track, and is committed to helping women entrepreneurs achieve their dreams of work-life balance.
