Welcome To The New Evolution Of A Professional!

Building on the existing PPAI certification designations:  Certified Advertising Specialist (CAS) and Master Advertising Specialist (MAS) programs, PPAI‘s Professional Development Department is excited to introduce two new industry designations: the introductory Trained Advertising Specialist (TAS) certificate program, is designed for those early in their careers, and the advanced Master Advertising Specialist Plus (MAS+) certification program, is for experienced industry veterans. The PPAI certification program is an all-inclusive industry-wide program and does not require membership.  Associated certification costs for both members and nonmembers are the lowest in the industry.

The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry's professional designations. Individuals with MAS/CAS Certification are seen as industry leaders—those who have attained a higher standard of professionalism, knowledge and experience. MAS/CAS certification is acquired through a combination of: active employment in the industry, education, industry contributions and the successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.

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Value of PPAI Professional Development Certification Programs

Certification is an investment in yourself and your career. PPAI Professional Development designations are highly respected and the recognized credentials in the promotional products industry. As the industry benchmarks, they establish your professional credibility to colleagues, clients, employers and peers. Earning your designation

  • Demonstrates your commitment to the industry
  • Enhances the professional image of the promotional products industry 
  • Reflects personal achievement
  • Establishes professional credentials
  • Improves career opportunities and advancement
  • Offers greater professional recognition from peers
  • Shows you are dedicated to a higher standard

Your professional journey begins with the Trained Advertising Specialist (TAS) Certificate:


The PPAI Professional Development Certification Program uses an outside, independent professional testing service for preparing, scoring, and safeguarding questions/results in the examination process.

Frequently Asked Questions

Q: What is my PIN number?
A: Each company has a PPAI number, but your PIN is your individual number. This is what we use to track your transcript and education credits. To lookup your PIN, follow the instructions to View Your Transcript—the PIN will appear at the top of the page.

Q: Why are credits from ___ missing from my transcript?
A: Sometimes users have more than one profile in our database. It’s also possible that the attendance roster for that event was transcribed incorrectly. In any case, just email us details at certification@ppai.org and we’ll work with you to resolve the issue.

Q: Can I get MAS/CAS credit for non-PPAI events?
A: When you participate in PPAI events and webinars, credit is preapproved. For third-party events you request MAS/CAS credit for your participation—you’ll just need to submit the appropriate form and request that we evaluate the material. A processing fee will apply.

Q: How do I get credit for the webinar I viewed, or session I attended?
A: After live sessions and some webinars, you’ll be asked to complete a survey—this is what we use to assign credit. If no survey was offered, or you were unable to complete one, just submit a request form and we’ll add the credit to your transcript.

Q: Why is there a fee to request credit for third-party events and books?
A: When you request credit for material that isn’t preapproved, PPAI staff has to evaluate it to determine what credit can be given. We are a not-for-profit organization, and processing fees help to offset the administrative costs associated with the process.



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