Ulrik Heidbüchel International Operations

Ulrik Heidbuchel
3001 Heverlee - Belgium


                                        *International Business Developing Director
                                        *General Manager
                                        *Operations Director

Vision & Strategy | Revenue & Profit growth | Partnerships & Acquisitions

Strategic, experienced and driven executive with a 19 year track record positioning international companies in product media for success and market share growth. Hands-on background in new markets entry and international expansion, developing services and solutions for clients in mature and emerging markets throughout Europe and APAC. History of success and highly-skilled in operational set up, growth and strategic turnaround.
• Created buying offices to optimize Far East buying
• Managed purchasing strategy (CSR and compliance) on different product categories
• Managed P&L and international Sales, Supply-chain & IT
• Opened and managed 7 offices in The Netherlands, France, UK, Germany, Poland Switzerland and China
• Negotiated with large spectrum of key accounts for long-term contracts.
• Fluent in Dutch, English, French and German; outstanding ability to adapt to local and national cultures
Recognized for people management (international, multicultural and multifunctional teams), a motivational supporting managerial style, talent retention, creative problem solving with a strong ability to develop strategic and operational USP’s, build powerful partnerships and deliver world- class customer solutions.

Career History

ASIAN SOURCING LINK, Hong Kong                                      June 2014 – Nov 2014 
Outsourcing programs and supply chain management in gifts and premiums.
General Manager Benelux ad interim

GEMACO GROUP, Belgium                                                       Oct 2003 – Jan 2014
Promotional products, fulfillment programs in corporate gifts and premiums, print production agency, communication agency, web developing.

May 2013 – Jan 2014 
Group Director International Development (CIO / Partner)

Oct 2009 – Apr 2013 
Group Director Operations (COO / Partner)

Oct 2003 – Jun 2008  
Operations Director (Partner)

FIRST IMPRESSION, Belgium                                                      Jul 2008 – Sep 2009
Promotional products
Self owned / Consulting and management company

BREAKOUT, Belgium                                                                            Jul 1995 – Sep 2003
Promotional products 
Managing Director (Owner / Founder)


1990 - 1995    University of Brussels (VUB)
                       M Applied Economics
1983 - 1990      Heilig-Drievuldigheidscollege Leuven
                       Mathematics / Economics


- IT: Office, Filemaker, Digital marketing, SAP SBO, Equisis, Magento, Ariba
- Technical knowledge of production processes
- Sales oriented support
- P&L accountability
- CSR: SA8000, BSCI, Sedex/SMETA, Ecovadis

Associations & more

-BAPP (Belgian Association of Promotional Products)
-EPPA (European Promotional Product Association)

PLEASE CONTACT ME FOR MORE DETAILS: Ulrik@firstimpression.be












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