Ulrik Heidbüchel International Operations

3001 Heverlee - Belgium
+32-495-524000 - ulrik@firstimpression.be
Birthday: 21 March 1971

A dynamic, experienced, driven leader with a 15+ year track record
positioning an international company for success and market share growth.
Hands-on background in new markets entry and international expansion,
having developed services, solutions for clients in mature and emerging
markets throughout Europe and APAC. History of success in operational set
up, growth and turnaround through solid business planning, process
improvement, cost control and workforce restructuring.

Gemaco May 2013 – Jan 2014
Chief International Officer (CIO / Partner) 

Gemaco Oct 2009 – Apr 2013
Group Director Operations (COO / Partner)

First Impression Jul 2008 – Sep 2009
Self owned / Consulting and management company

Gemaco Oct 2003 – Jun 2008
Operations Director (Partner) 

Break Out Jul 1995 – Sep 2003
Managing Director (Owner / Founder)

Areas of Expertise
Operational planning & execution, strategic business planning, new market development,
international expansion, operational turnaround/restructuring, multi site & on- and offshore BPO,
service & supply chain management, P&L accountability, contract negotiation & management,
change management, team management, e-commerce, corporate social responsibility, product

Career History
GEMACO GROUP, Europe Oct 2003 – Jan 2014
Fulfilment programs in corporate gifts and premiums, print production agency,
communication agency, web developing.
Employees: +215 FTE (BE, NL, DE, FR, UK, CH, PL, CN, HK)
Turnover: 65m EUR (est. 2013)

May 2013 – Jan 2014
Chief International Officer (Partner)
Focus on international expansion. Setting up new offices by acquisition or blue print. Lead and
manage the teams of local operations-, sales-, and managing directors. Implement as member
of the Board of Directors the operational and expansion strategies of the Group. Set commercial
budget and operational strategy, define international client growth opportunities, manage
forecast, pipeline management, strategic proposals and negotiations, client operational
execution and customer service delivery. Build and maintain collaborative relationships with key

Oct 2009 – Apr 2013
Group Director Operations (COO / Partner)
Leader of all aspects of international operations & expansion, manage and direct the
sourcing/buying offices in the provisioning and delivery of operations. Motivate a management
team of 8 and a total workforce of 85+ FTE. Ensure that the operational teams meet and exceed
client expectations. (SLA)







Send Us An E-mail

You will receive a copy of this e-mail