MARK PETERS, Sales and Management 4/4/13


564 Stafford Circle ·  Castle Rock, CO 80104  ·  (303) 513-1350 ·   Email:

I am a highly accomplished business man with 25 plus years of progressive leadership experience in operations,  assets & capital allocation, manufacturing, strategic planning with a startup company, customer service, trade shows, and growth management.  I am a results-oriented, decisive, organized person with a proven track record. I have vast knowledge in problem solving and am solution oriented.  I have an established record of improving performance, increasing sales and profitability, while maintaining the highest degree of customer satisfaction.  I have the ability to work independently while processing outstanding interpersonal skills.  I have traveled internationally (including China) to set up manufacturing and distribution of new products.



Sales, management, manufacturing, time management, motivating of people and new market development.  I am proficient in commercial contract negotiations, and strategic planning.  



03/05-current          Partner                                                              Lightravels LLC
03/10-04/11            National Sales Manager                                    Prime Concepts
04/90-03/10            Owner                                                               Promotions R Us
07/82-03/90            National Account Rep                                       3M Corporation     

Lightravels®, LLC – Partner   Lighted Map Company     Castle Rock, Co
Develop business plan and marketing strategy for company
Manage operations with a customer database of over 5,000 customers located in all 50 states and 5 countries
Responsible for manufacturing coordination of the Lightravels map in China and Colorado
*Personally oversee China manufacturing and quality control to achieve superior final product
Handle customer complaints professionally and constructively resolve the issue at hand
Perform basic clerical and bookkeeping reporting for business on a daily basis
Maintain and update reseller database to include sales records and all relevant communication 
Liaison between customer and reseller
Create various forms & reports using Microsoft Office (Word, Excel)
Oversee and coordinate website content and updates with external IT company
Organize and attend industry trade shows
Develop, maintain, and continually strive to improve relationships with 8 vendors located in 3 states and China

Lightravels®,  LLC - Partner 
 * Invented and brought to market a unique product (Lightravels illuminated maps)
Instrumental in applying and successfully acquiring U.S. Patent # 7,654,023 & Trademark # 3079208 for the Lightravels® maps
Successfully built a profitable home-based business within 6 months of start-up
* Researched and located quality manufacturing in China
Instrumental in achieving and maintaining a 100% Reseller retention rate every year since inception
Savings of $5,000 per year by negotiating better prices from frame vendor and assembly factory
Saved $2,000 by re-negotiating oversees & domestic shipping rates
Grew revenue through marketing overseas which included sales in 9 countries as well as the United States.
Grew sales revenue by over 25% every year (2004 – 2007) with a profit margin of 52% (until the economic downturn in 2008)

Prime Concepts – National Sales Manager     Denver, Co
Organized and manned the booth at numerous national and regional tradeshows throughout the U.S.
Implemented new items and pricing for ASI product line for annual catalog
Handled inventory for both the U.S. and China
Managed internet exposure (ESP), advertising and staffing 
Created new & successful marketing strategy for Prime Concepts
Oversaw annual catalog and was personally involved in new product selection.  
Changed printer company for catalog, which saved the company 8%
Changed credit card processor and saved company 1.5% per charge
Increased sales over 29%,  compared to same period in prior year
Proven road warrior  

Prime Concepts- National Sales Manager
Increased sales by over 29% in first year.
Successfully increased sales by 17% from new distributors I met & engaged with at various 
        trade shows 
Re-structured internal and external sales force and customer service areas to better meet the                   customer's needs.
Streamlined entire sales process and shortened production timeline by 50%, which resulted                      in getting the orders shipped out within 5 business days from receipt of order
Savings of $3,800 in first year of employment by negotiating better prices from China vendors/ factories

Promotions R Us – Owner      Castle Rock, CO
Manage operations with a customer base of 650 customers located in 12 states
Determine product selection and set pricing for main catalog products, as well as periodic special pricing on select products
Develop marketing strategies for clients to help them achieve their goals
Handle customer complaints and constructively resolve the issue at hand
Perform basic clerical and bookkeeping reporting for business on a daily basis
Maintain database and files with all client records and interactions
Liaison between customer and vendor
Create various forms & reports using Microsoft Office (Word, Excel)
Create and send various e-mail marketing blasts to customer database (Microsoft Outlook)
Maintain and update company website in-house, to include monthly product specials, using Yahoo Site builder
Coordinate and attend industry trade shows
Develop, maintain, and continually strive to improve relationships with 25 vendors located in 5 states 

Promotions R Us– Owner
Successfully built a profitable home-based business within 3 months of start-up
Instrumental in achieving a 98% customer retention rate every year (until the economic downturn in 2008)
Grew sales revenue by 10-20% each year (1990 – 2007) with a profit margin of 60% (until the economic downturn in 2008)

3M Corporation – National and Key Accounts Rep     Minneapolis, MN 
Handled key accounts on a national basis for the Micro-graphic Division
These accounts included Dean Witter Reynolds, Metropolitan Life, Chicago Title, Union 76 Oil, Levi Straus, and The City of San Francisco  
Brought a new type of micro-film machine to market and sold first 100 units
Developed sales programs for various major accounts
Interfaced directly with main office locations for implementation of new programs
Determined product selection and distribution to various local offices
Coordinated nationwide training on equipment sold to Dean Witter Reynolds
Developed and implemented sales strategies for a new line of equipment, and then led my region to  becoming #1 in the Nation for sales of the new line

3M Corporation.
Was only 3rd person in 3M history to achieve the 2nd highest sales awards in during first year of employment
* Youngest regional manager in my divisions history
Invited to speak at the training class for incoming sales people in my 2nd year on the job
Recruited, managed and directed sales of 30 sales reps, covering the U.S.
Prospected and closed $6,000,000 sale to Dean Witter Reynolds
Prospected and closed $3,000,000 sale to Union Oil
Consistently surpassed all sales and business goals
Recipient of the “Captain of The Guard” and “Captain’s Crest” awards, which are the highest     awards 3M can bestow upon a Sales Representative


1978                                        Pepperdine University                   Malibu, CA
Bachelor of Arts in Communications and Public Relations

1974                                       Valley High School                         West Des Moines, IA

High School Diploma




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