M. PAUL SPEERT
12508 Dover Road - Reisterstown, Maryland 21136 - USA
Phone: 410-561-0800 x10, Mobile: 410-458-7692
Profile: Experienced in buiding winning teams that consistently exceed objectives. Skilled in designing and presenting result-oriented proposals. Expert in opening, developing and expanding markets. Major strengths: design and implementation of new operations; escalation of strengths and results from existing operations and project teams; highly successful sales and marketing management. Well-versed in all aspects of business start-ups and existing businesses from inaugurating corporate identity to product evolution, marketing and sales.
SALES AND MARKETING SENIOR MANAGEMENT
President, SAS Promotions & Brand Marketing and Related Companies – Divisions of Speert Advertising Specialties, Inc. -- 1986 - Present
Main focus of company: custom imprinted promotional products. Developed creative and innovative marketing and advertising programs. Evaluated new technologies, equipment, vendors and product marketability. Initiated, developed, and maintained numerous accounts. Constructed and maintained all communication systems for the company. Dealt tactfully and effectively with complex customers. Produced an extensive original “company procedures” manual. Trained new employees as well as veterans. Responsible for design of policies and procedures. Acted as a role model and mentor for new trainees engaged in on-the-job training. Analyzed competitor products. Analyzed customer requirements for future products. Established successful (fluid) structure for growing the company on a consistent basis. Established efficient office procedures, record-keeping, and invoicing systems. Created and monitored quality standards. Streamlined manufacturing processes. Continually updated policies to minimize redundant procedures.
> Created Speert Advertising Specialties in April of 1986.
> Incorporated (C-corp) in October of 1990, and bought an office building in Reisterstown, Maryland.
> Acquired Nikknakk Promotions, Inc. in 1996, and shortened our company name to SAS Promotions.
> Early 2003 we launched THE Promobile, which was the first fully-loaded promotional products mobile showroom in the industry and extremely well received. Has been copied many times over since then.
> In 2006, purchased Cool Wheel Covers LLC, followed a year later (2007) by Nautical Needles LLC. Created new specialty divisions of SAS Embroidery, SAS Activewear and Welcome Mats USA. The additions of these divisions and embroidery machines as well as direct-to-garment printing equipment which accompanied them allowed us to create a one-stop-shop for all things creatively decorated.
> In 2010, built, from the ground up, an interactive, easy-to-use website through which anyone could design and order their own custom printed promotional covers.
> Client list includes multi-national corporations (such as Pepsi and America's Best Contacts & Eyeglasses, PBS and Ketucky Fried Chicken) and foreign governments. We have schools, manufacturers, professional sports teams (we were the first to supply the two-time Superbowl champion Baltimore Ravens with all things promotional when they moved to Baltimore from Cleveland in 1996), construction companies, software engineering corporations, health systems, radio/TV/film production companies and many other industries represented in our history of successful program building.
SALES AND MARKETING MANAGEMENT
Director of Sales and Business Development, Lucas Brothers, Inc. -- 1984 – 1986
Responsible for overall operation of entire advertising division of well established office products company. Retrained and regrouped the existing sales force while adding new sales people. Incrased sales volume by 124% while increasing net profits by 30% in just two years. Lucas Bros. was sold to Corporate Express in 1988 and new management brought in staff from HQ ending my tenure.
> Controlled costs while improving the quality of service through encouraging improved employee performance, setting stringent goals, and developing specific programs and policies to attain those goals. Developed and executed company relations and promotional campaigns. Developed policies and procedures that ensured consistency of quality and customer service. Generated new accounts and built annual revenues. Highly regarded for consistently achieving superior sales results through leadership, planning, and award winning creative programs and marketing. Implemented new inter-company operating policies, cross company sales processes, and omnibus marketing initiatives for industry council and sales agencies. Introduced new customer retention programs. Top producer, company-wide.
FOOD SERVICE / HOSPITALITY MANAGEMENT
Multi-Unit Full Service Restaurant Manager, Armand’s Chicago Pizzeria (Maryland and Washington, D.C.) -- 1980 – 1984
Responsible for multi-unit operations of full-service, casual dining establishments.
> Complete front and back of house responsibilities in the areas of scheduling, training, marketing, vendor selection (for food and services), hiring, ordering, opening & closing, menu selection, government relations (i.e. health department inspections and liquor board) and entertainment. Saw a dramatic increase in patron visits and retention due to my increased marketing efforts and the creation of the “make your own pizza” bar. Increases in college-aged patrons and families as a direct result of the addition of live entertainment at the various units.
Computer Skills: Microsoft Office Products (Highly proficient), Adobe Illustrator (Proficient), Adobe Photoshop (Proficient), Corel Draw Pro (Highly proficient)
- University of Maryland College Park – 1979-1983 Bachelor of Arts
- Life Purpose Institute – 2012 Certified Executive, Success & Career Coach
- Coldwell Banker School of Real Estate – 2012 Licensed Real Estate Agent
- Promotional Products Association International (1990-Present) In Good Standing.
- Chesapeake Promotional Products Association (Board Member 2007-2009) .
- Advertising Specialties Institute Member (1990-2009) in Good Standing.