Welcome to PPAI’s On-Demand Courses that enable you to continue your professional development on your schedule! To access an On Demand course, you will need:
System Requirements:
- Computer (PC or MAC) with internet access
- Flash® Player 8 or higher
- Sound card
- Speakers
Missed a PPAI webinar? Did you know that we record most of our webinars so that you can view when YOUR schedule allows? In addition, CAS- required courses are available for you to view at any time. The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry's professional designations. Individuals with MAS/CAS Certification are seen as industry leaders—those who have attained a higher standard of professionalism, knowledge and experience. If you haven’t started working toward your certification, you can start today! E-mail certification@ppai.org for more information.
To receive MAS/CAS points for any On Demand program (except CAS Required), please complete the MASCAS Credit Request Form. MAS/CAS points for CAS Required courses will be automatically credited to your transcript within 30 days upon completion of course.
New On-Demand Webinar:
View the CPSIA: What Is a Children's Product Webinar (Recording)
On Demand Categories
Click on a category below to jump directly to the recorded webinars for that category.
Check out these NEW recorded sessions!
Business Management:
Hidden Asset In Your Company: Utilizing Cash Flow & Credit
Independent Contractors And The Promotional Products Industry
Overcoming Barriers to Collecting Unpaid Invoices
Quality Assurance Program
Hidden Asset In Your Company: Utilizing Cash Flow & Credit
Presenter: Mark Borofsky, CORE Strategies, LLC
MAS/CAS: CAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
This webinar covers many aspects of running credit and sales together, as a team. We discuss the two main reasons for business failure and how to keep that from happening to your company.
We also examine areas such as the cost of bad debt, how to run a credit investigation, using cash flow to stay out of debt and grow the business, and much more. In addition to all of this, you learn techniques to secure more orders, increase your cash flow, and reduce your bad debt.
Members Click HERE To Register
Nonmembers Click HERE To Register 
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Independent Contractors And The Promotional Products Industry
Presenter: John S. Satagaj, Esq., PPAI Legal Counsel
MAS/CAS: CAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
If you engage independent contractors, you may be subject to scrutiny by the Internal Revenue Service. The IRS has taken a new interest in defining the classification of employees and independent contractors. An incorrect classification can result in taxes, interest and penalties—all of which can add up fast. John Satagaj, PPAI's legal counsel, will present best practices on how to conduct your relationships with independent contractors and employees and help prepare you in case your business is targeted by the IRS.
Members Click HERE To Register
Nonmembers Click HERE To Register 
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Overcoming Barriers to Collecting Unpaid Invoices
Presenter: Lynne Key, President, DiamondWinds, Inc.
MAS/CAS: CAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
If you're like most entrepreneurs, you love the thrill of meeting with customers and making the sale, you are energized as you develop creative solutions for your customers…and you are drained when you even think about the drudgery of managing purchase orders, invoices, monthly statements and collections. Sky is the top-selling, innovative, inspirational owner of a creative marketing agency. Her sales this year are up an astounding 47%, despite the economic downturn. The problem is her business revenue has plummeted and Sky is struggling to pay her business bills; customers are not paying their invoices. In this interactive webinar, you will join a team of investigators who help Sky uncover why her invoices are not being paid. Along the way, you’ll learn concepts and techniques that will help you to improve the “business side” of your business.
Members Click HERE To Register
Nonmembers Click HERE To Register 
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Quality Assurance Program
Presenter: Tom Harney
MAS/CAS: CAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
Recalls are capturing headlines nearly every week, and you may start to wonder just how close the issue is to affecting your business. Tom Harney, associate director of Specialized Technology Resources, Inc. (STR), an international independent testing lab, will walk you through the process of implementing a solid QA program. Harney will address all aspects of quality assurance, from selecting a factory and evaluating raw materials to testing, inspecting, auditing and loading of materials for transport. At the end of this presentation, you will have the tools necessary to begin implementing a reliable QA program for your organization.
Members Click HERE To Register
Nonmembers Click HERE To Register 
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CAS Required: 
Best Practices/Supplier-Distributor Relations, Part 1
Best Practices/Supplier-Distributor Relations, Part 2
Business Ethics
Promotional Products Industry Overview, Part 1
Promotional Products Industry Overview, Part 2
Promotional Programs, Part 1
Promotional Programs, Part 2
sm@rt Artwork Guidelines
Best Practices/Supplier-Distributor Relations, Part 1
Presenters: Christopher Duffy, MAS and Tia Walker, MAS
MAS/CAS: CAS-required course: BEP - Part 1,1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This two-part program discusses the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
Click HERE To Register
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Best Practices/Supplier-Distributor Relations, Part 2
Presenters: Christopher Duffy, MAS and Tia Walker, MAS
MAS/CAS: CAS-required course: BEP - Part 2, 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This two-part program discusses the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
Click HERE To Register
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Business Ethics
Presenter: Lori Patrick, Esq.
MAS/CAS: CAS-required course: ETH - 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights.
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Promotional Products Industry Overview, Part 1
Presenter: Joseph Scott, MAS
MAS/CAS: CAS-required course: PPI - Part 1, 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the history of the promotional products industry; types of promotional products; the roles of the distributor, supplier, manufacturer, multi-line reps and the end buyer; the business of promotional products sales and marketing and types of promotional programs.
Click HERE To Register
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Promotional Products Industry Overview, Part 2
Presenter: Joseph Scott, MAS
MAS/CAS: CAS-required course: PPI - Part 2, 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the history of the promotional products industry; types of promotional products; the roles of the distributor, supplier, manufacturer, multi-line reps and the end buyer; the business of promotional products sales and marketing and types of promotional programs.
Click HERE To Register
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Promotional Programs, Part 1
Presenter: Dennis Gorman, MAS
MAS/CAS: CAS-required course: PRO - Part 1, 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the different types of promotional programs and the differences between product selling, idea selling and program selling. This two-part program discusses the elements of each program, how to use each program effectively, and how to uncover and qualify opportunities for different types of program sales.
Click HERE To Register
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Promotional Programs, Part 2
Presenter: Dennis Gorman, MAS
MAS/CAS: CAS-required course: PRO - Part 2, 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the different types of promotional programs and the differences between product selling, idea selling and program selling. This two-part program discusses the elements of each program, how to use each program effectively, and how to uncover and qualify opportunities for different types of program sales.
Click HERE To Register
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sm@rt Artwork Guidelines
Presenter: Dennis Burnham, MAS
MAS/CAS: CAS-required course: ART - 1.5 points
Member Price: $20
Nonmember Price: $50
Time: On Demand Program
The promotional products industry prides itself on its ability to imprint a corporate logo or personalized graphic on just about any product or surface. However, a graphic designed for full-color imprinting on a catalog or for use on a website may not be what's required for a three-dimensional product in one color. Artwork is considered ready when it can be used for prepress and printing without the need for modifications that might incur extra charges or cause delays. Too often, when the order reaches the point of production is it discovered that the artwork is not of a sufficient quality or type required to produce the products. By being aware of sm@rt Artwork Guidelines, these situations can be avoided completely. Identifying the requirements through the use of sm@rt Codes and following the sm@rt Artwork Guidelines can insure quick, clean imprinting at an affordable price.
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Consumer Product Safety Improvement Act (CPSIA):
California's Proposition 65
Consumer Product Safety Improvement Act and the Promotional Products Industry
Consumer Product Safety Improvement Act: Focus on Apparel
Consumer Product Safety Improvement Act: Focus On Drinkware
Consumer Product Safety Improvement Act: Focus on Tracking Labels
Consumer Product Safety Improvement Act: Focus on Writing Instruments
Consumer Product Safety Improvement Act - One Year Later
Consumer Product Safety Improvement Act Product Safety Overview
Consumer Product Safety Improvement Act - What You Need To Know To Be In Compliance
Guide to Product Safety, Social and Environmental Standards
California's Proposition 65
Presenter: John S. Satagaj, Esq., PPAI Legal Counsel
MAS/CAS: MAS - 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, Prop 65 affects firms that either ship goods to or distribute products in the state of California. It's important to note that the law reaches far beyond the state's borders.
Click HERE To Register 
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Consumer Product Safety Improvement Act And The Promotional Products Industry
Presenter: John S. Satagaj, Esq., PPAI Legal Counsel
MAS/CAS: MAS - 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Congress has approved the Consumer Product Safety Improvement Act of 2008 (CPSIA) that will make significant changes to consumer product safety laws. PPAI reviewed this act and its implications on our industry. This informative webinar will give you practical guidance on what this law means to your business, including specific guidance on issues like the General Conformity Certificate, timelines and testing requirements.
Click HERE To Register 
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Consumer Product Safety Improvement Act: Focus On Apparel
Presenter: Susan E. DeRagon, Associate Director, Toys & Premiums, Specialized Technology Resources
MAS/CAS: MAS – 0.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Find out how the new CPSIA law will affect apparel manufacturers, suppliers and distributors. Susan DeRagon, associate director for toys and premiums with Specialized Technology Resources (STR), a leading product testing lab, will address the law and its implications on apparel, including testing, tracking, reporting and compliance issues. We’ll leave plenty of time at the end of the session to answer your questions.
Click HERE To Register 
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Consumer Product Safety Improvement Act: Focus On Drinkware
Presenter: Susan E. DeRagon, Associate Director, Toys & Premiums, Specialized Technology Resources
MAS/CAS: MAS – 0.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Find out how the new CPSIA law will affect drinkware manufacturers, suppliers and distributors. Susan DeRagon, associate director for toys and premiums with Specialized Technology Resources (STR), a leading product testing lab, will address the law and its implications on drinkware including testing, tracking, reporting and compliance issues.
Click HERE To Register 
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Consumer Product Safety Improvement Act – Focus on Tracking Labels
Presenter: Susan E. DeRagon, Associate Director, Toys & Premiums, Specialized Technology Resources
MAS/CAS: MAS – 0.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Effective August 14, 2009 tracking labels will be required for all products intended primarily for children 12 years of age or younger. Find out everything you need to know to be in compliance with CPSIA regulations. Susan DeRagon, associate director for toys and premiums with Specialized Technology Resources (STR), a leading product testing lab, will address the law and offer guidance on “best practices” in tracking labels. We’ll leave plenty of time at the end of the session to answer your questions.
Click HERE To Register
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Consumer Product Safety Improvement Act – Focus on Writing Instruments
Presenter: Susan E. DeRagon, Associate Director, Toys & Premiums, Specialized Technology Resources
MAS/CAS: MAS – 0.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Find out how the new CPSIA law will affect writing instrument manufacturers, suppliers and distributors. Susan DeRagon, associate director for toys and premiums with Specialized Technology Resources (STR), a leading product testing lab, will address the law and its implications on writing instruments including testing, tracking, reporting and compliance issues.
Click HERE To Register
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Consumer Product Safety Improvement Act Product Safety Overview
Presenter: Susan E. DeRagon, Associate Director, Toys & Premiums, Specialized Technology Resources
MAS/CAS: MAS – 0.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
This On-Demand webinar is the first in a series of ½ hour sessions designed to focus on specific product categories. Susan DeRagon, associate director, Toys & Premiums for Specialized Technology Resources, a leading testing lab, will address basic U.S. safety requirements for various types of promotional products and their potential concerns or challenges. Future webinars will focus on more detailed test regulations, labeling requirements and adult vs. child characteristics of the primary categories of promotional products.
Click HERE To Register
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Consumer Product Safety Improvement Act - What You Need To Know To Be In Compliance
Presenter: Susan E. DeRagon, Associate Director, Toys & Premiums, Specialized Technology Resources
MAS/CAS: MAS – 0.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
The constant stream of information and changes in CPSIA policy over the past month (February 2009) illustrate how complex compliance with this law really is. It is impossible to expect the business community to know about everything that is going on with this law. PPAI is working closely with lawmakers, testing labs and the CPSC to collect the most current and relevant information available on this law and will share those findings with the promotional products industry. This informative on demand presentation that will give you practical guidance on what this law means to your business, including specific guidance on issues like implementation schedules, stays of enforcement, the General Conformity Certificate and testing requirements
Click HERE To Register
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Guide To Product Safety, Social And Environmental Standards
Presenter: John S. Satagaj, Esq., PPAI Legal Counsel
MAS/CAS: MAS - 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
In a world of headlines about lead-laden products, do you know how to protect your business as well as protect the interests of your customers? PPAI published the Guide To Managing Responsibility for Product Safety, Social and Environmental Standards to educate members on steps to take.
Learn about the valuable information in this guide in a web presentation by guide co-author and PPAI Legal Counsel John Satagaj. He will share what you need to know about product safety issues today and how it can and will affect you. He discusses the resources provided in this guide and gives the questions you need to be asking your suppliers and manufacturers. From testing to social and corporate responsibility to current legislation, Satagaj gets real about product safety and the promotional products industry. And the good news, according to Satagaj, as an industry, we're ahead of the game.
Click HERE To Register
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Incentive Marketing:
Slaying the Dragon
Slaying The Dragon
Presenter: Pete Mitchell
MAS/CAS: CAS - 1.5 points
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
How much of the $15 billion incentive market are YOU getting? Don't leave money on the table! Join us for a discussion about how to get involved in your clients' incentive programs. We'll give you step-by-step instructions on how to develop and execute an incentive program, and slay some myths about the incentive market and the retail brands that dominate it.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Industry Essentials:
Marketing & Advertising:
How To Market To U.S. Latinos
Using New Marketing Media Tools
Web Marketing & Social Media for Distributors
How To Market To U.S. Latinos
Presenter: Kelly McDonald, McDonald Marketing
MAS/CAS: MAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
By the year 2020, Latinos will account for one in five U.S. residents. This presentation gives specific strategies and tactics for developing effective promotions and marketing messages targeted specifically to the Latino market.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Using New Marketing Media Tools
Presenter: Matthew Scott
MAS/CAS: CAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
Should you develop a blog or podcast for your small business? Every second around the world, two million e-mails are sent. Currently there are 15.5 million active blogs and more than 1.5 million blog posts read daily. These statistics reflect the explosion of users, devices and information delivery that is changing marketing for small business owners.
Attend this webinar—Using New Marketing Media Tools—and learn how to embrace new media marketing technologies and how they can change business relationships.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Web Marketing & Social Media for Distributors
Presenter: Mark Graham, President, Right Sleeve Marketing, Inc.
MAS/CAS: MAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
A flat economy demands that you think outside the box when it comes to connecting with customers. The sudden swell of new online media tools provides the perfect opportunity to do just that. Drawing inspiration from his success with business promotions via blogging, Facebook, Flickr and YouTube, Mark Graham will show you how to capitalize on these services to reach new customers, strengthen company exposure and increase sales with no-out-of-pocket costs.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Professional Development:
ADvocate Training: Sessions 1 through 3
ADvocate Training: Sessions 1 through 3
Presenters: Jim Jacobus, Champion Education Resources; Rick Merrill, Director, PPAI Professional Development
MAS/CAS: CAS - 3 points (complete all three sessions to get the full 3 points)
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
The PPAI ADvocate Program is designed to train promotional products professionals how to make presentations to business groups about the power of promotional products and the importance of distributors as effective marketing resources. The objective is to educate buyers and potential buyers, and create an awareness of promotional products as a marketing medium starting at the community level.
Click HERE To Register for Part 1
Click HERE To Register for Part 2
Part 3 is Currently Under Construction
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Sales & Service:
Attitude Is The Fastest Way To Success – NEW!
Gift Cards: Adding Value For Your Customer & Sales For You
How to Find Money for Your Next Promotion – NEW!
Mapping Strategy Landscapes for You and Your Clients
Pantone - Inspire, Explore and Express The Color Of Ideas
Referral Magic: Proven Ways To Keep Your Customers Coming Back Again And Again
Taking Customer Service To The New Level – NEW!
Attitude Is The Fastest Way To Success
Presenters: Charley Johnson, CAS, Vice President, SnugZ/USA &
Brandon Mackay, MAS, CEO/President, SnugZ/USA
MAS/CAS Points: MAS - 1 point
Member price: Free
Nonmember Price: $50
Time: On Demand Program
There are many effective, logical, practical approaches to achieving your objectives. But there’s only one attitude that will ensure complete success—a positive one. This workshop will explore easy ways to maintain an optimistic outlook that are commonly overlooked, as well as examine the best practices for not only keeping your attitude up, but your profits up, as well.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Gift Cards: Adding Value For Your Customer & Sales For You
Presenter: Steve Woodburn, MAS, Summit Marketing
MAS/CAS: CAS - 1 point
Member price: Free
Nonmember Price: $50
Time: On Demand Program
Steve Woodburn, MAS, has spent more than 20 years in the promotional products industry developing creative and innovative marketing solutions for Fortune 500 companies including Microsoft, Xerox, CIGNA Healthcare, Georgia-Pacific and Delta Air Lines. Woodburn is past president of GAPPP and the Board of Directors of the Regional Association Council (RAC), and was elected in the fall of 2006 to the PPAI board of directors.
Members Click HERE To Register
Nonmembers Click HERE To Register
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How To Find Money For Your Next Promotion
Presenter: Joel Schaffer, MAS, President, Soundline
MAS/CAS Points: MAS - 1 point
Member price: Free
Nonmember Price: $50
Time: On Demand Program
Joel Schaffer has presented “How To Find Money For Your Next Promotion” for 17 years. And he continues to do so for good reason—there’s real value in his message. Workshop participants have gone on to make millions in increased sales within a year of attendance. In a struggling economy, Joel will teach you how to find, identify and sell with $50 billion dollars worth of promotions behind you through co-op funding, which equates to an immediate impact on your bottom line.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Mapping Strategy Landscapes For You And Your Clients
Presenter: Tim Vlamis
MAS/CAS: CAS - 1.5 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
Landscape mapping is a specific technique that immediately translates complex business situations and marketing strategies into a picture that we as humans are hardwired to understand. Landscapes help create a shared understanding of destinations, pathways, and obstacles and directly lead to higher sales and profits. You will learn:
- Strategy landscape mapping techniques for marketing programs, promotional campaigns and product development
- Words and phrases that best communicates mapping concepts to clients
- Ten minute strategy landscape technique
- Biological justification why landscapes are hardwired in humans and facilitate rapport with clients across age, cultural and other demographic boundaries
Members Click HERE To Register
Nonmembers Click HERE To Register
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Pantone - Inspire, Explore And Express The Color Of Ideas
Presenter: Robert H. Finch, Pantone, Inc.
MAS/CAS: N/A
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
Want to know the ins and outs of the PANTONE® product collection? Want to discover how the Goe Guide can make color communication easy for everyone? Done, and done. Talk about a class with color!
Click HERE To Register
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Referral Magic: Proven Ways To Keep Your Customers Coming Back Again And Again
Presenter: Tony Rubleski, MindCapture Group
MAS/CAS: CAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
The average American is hit with more than 1,500 marketing messages each day. Few, if any, of these messages are noticed. Discover the secrets to capturing the attention of the 21st century customer and ways to keep your customers coming back again and again.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Taking Customer Service To A New Level
Presenter: Bob Barker, Principal, Robert Barker & Associates
MAS/CAS Points: MAS - 1 point
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
Derived from a one-day seminar designed for company decision makers, managers and customer service representatives, Bob Barker will help you understand and implement key approaches that result in client retention and increased sales. In today’s competitive marketplace, these factors help both professionals and companies to not only survive, but thrive.
Members Click HERE To Register
Nonmembers Click HERE To Register
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Strategic Business Issues:
Surviving This Economic Tsunami
Surviving This Economic Tsunami
Presenters: Mark Borofsky, CORE Strategies, LLC and Jerry Janes, FORIUS Business Credit Resources
MAS/CAS: MAS - 1.5 points
Member Price: Free
Nonmember Price: $50
Time: On Demand Program
If All You Have is a Life-Jacket, You're Going to Drown
YOU WILL NEED A LIFE-BOAT!
This webinar will explain just how this economic tsunami is impacting the country and more specifically, the promotional products industry.
- How we got here, the markets that will be most affected and what that means to suppliers and distributors alike
- What to do in handling the credit squeeze from banks and lending institutions, and how to internally cash flow your company
- Understanding who is not qualified to handle the credit function and why
- Why now is the time to beef up the credit function/responsibility of your company
- Why you need the best of the best handling your credit function and how significant changes in the way you handle credit can make or break your company, including a new service and product that will watch your accounts
- Ideas for maintaining market share or even growing your sales by utilizing the credit function as an extension of sales
- How to handle the potential increase of bankruptcies
Members Click HERE To Register
Nonmembers Click HERE To Register
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Technology:
sm@rt Art Codes
sm@rt Art Codes
Presenter: Dennis Burnham, MAS
MAS/CAS: None
Member Price: Free
Nonmember Price: Free
Time: On Demand Program
This session is intended for suppliers in the industry. sm@rt Codes are located on a supplier's catalog right next to an item's price, photo and features and immediately convey the supplier's artwork requirement for that particular product and imprint process. sm@rt Codes consist of a combination of one number and one letter.
Click HERE To Register
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